//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketingmanagement"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Betriebliche Preispolitik"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Preismanagement
10,158
Pricing strategy
10,158
Theory
3,899
Theorie
3,898
Consumer behaviour
1,719
Konsumentenverhalten
1,719
USA
878
United States
878
Price discrimination
822
Preisdifferenzierung
821
Price
696
Preis
640
Revenue management
610
Revenue-Management
610
Lieferkette
607
Supply chain
607
Game theory
599
Spieltheorie
598
Einzelhandel
587
Retail trade
587
Pricing
543
Competition
495
Wettbewerb
467
Inventory model
448
Lagerhaltungsmodell
448
Monopoly
437
Monopol
436
pricing
435
E-commerce
372
Electronic Commerce
370
Deutschland
349
Germany
349
Preiswettbewerb
347
Price competition
347
Product quality
347
Produktqualität
347
Online retailing
337
Online-Handel
337
Distribution channel
317
Vertriebsweg
317
more ...
less ...
Online availability
All
Undetermined
53
Free
6
Type of publication
All
Article
168
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz im Buch
Aufsatz in Zeitschrift
139
Book section
30
Graue Literatur
29
Non-commercial literature
29
Hochschulschrift
25
Thesis
22
Arbeitspapier
18
Working Paper
18
Lehrbuch
13
Bibliografie enthalten
12
Bibliography included
12
Collection of articles of several authors
10
Sammelwerk
10
Textbook
8
Aufsatzsammlung
6
Case study
5
Fallstudie
5
Konferenzschrift
3
Systematic review
3
Übersichtsarbeit
3
Amtsdruckschrift
2
Conference proceedings
2
Government document
2
Guidebook
2
Handbook
2
Handbuch
2
Ratgeber
2
Accompanied by computer file
1
Conference paper
1
Elektronischer Datenträger
1
Elektronischer Datenträger als Beilage
1
Glossar enthalten
1
Glossary included
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
137
German
29
French
2
Dutch
1
Author
All
Bauer, Hans H.
3
Chen, Jing
3
Herrmann, Andreas
3
Wildner, Raimund
3
Yan, Ruiliang
3
Anderson, Simon P.
2
Bloch, Francis
2
Feng, Juan
2
Huchzermeier, Arnd
2
LeRuth, Luc
2
Mitchell, Kevin
2
Moon, Seung Hyeog
2
Pei, Zhi
2
Raju, Jagmohan Singh
2
Shang, Jennifer
2
Sinitsyn, Maxim
2
Sivakumar, K.
2
Song, Huaming
2
Spann, Martin
2
Villas-Boas, J. Miguel
2
Wagner, Udo
2
Wang, Lisha
2
Wu, Xiaowei
2
Zhang, Guoquan
2
Zhang, Qiusheng
2
Zhou, Shaoni
2
Abril Barrie, Carmen
1
Agarwal, Manoj Kumar
1
Ahmadi, Reza H.
1
Amrouche, Nawel
1
Anderson, Chris K.
1
Ando, Tomohiro
1
Annamalai, Balamurugan
1
Arce-Urriza, Marta
1
Baghi, Ilaria
1
Bajwa, Naeem
1
Bakharev, Volodymyr V.
1
Baldauf, Artur
1
Ballensiefen, Benjamin
1
Bandyopadhyay, Subir
1
more ...
less ...
Institution
All
Europäische Kommission
1
Published in...
All
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Journal of business research : JBR
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
European journal of operational research : EJOR
4
International journal of industrial organization
4
Journal of retailing and consumer services
4
Journal of retailing
3
Journal of revenue and pricing management
3
Marketing : ZFP ; journal of research and management
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Innovation in pricing : contemporary theories and best practices
2
International journal of production research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business economics : JBE
2
Journal of marketing analytics : JMA
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Marketing letters : a journal of research in marketing
2
Omega : the international journal of management science
2
The Oxford handbook of the economics of networks
2
The Routledge companion to strategic marketing
2
The marketing review
2
Transportation research / E : an international journal
2
Agribusiness : an internat. journal
1
Applied economics
1
Asia Pacific journal of marketing and logistics
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
BWL-Wissen zur Existenzgründung
1
Besondere Vertriebserfolge durch systematische Marktbearbeitung : Tagung Bad Honnef, 13. bis 15. Juni 1996
1
Betriebswirtschaftliche Kompetenz in der Erwachsenenbildung
1
Cahiers économiques de Bruxelles
1
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
Data mining and analytics
1
Decision sciences : DS
1
Economic research
1
Economics letters
1
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
1
Electronic commerce research
1
Electronic markets : the international journal on networked business
1
more ...
less ...
Source
All
ECONIS (ZBW)
169
Showing
1
-
10
of
169
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effect of marketing strategy on organizational efficacy via managerial accounting
Quang Linh Huynh
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
4
,
pp. 84-98
Persistent link: https://www.econbiz.de/10014447617
Saved in:
2
An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature
Ndlovu, Sbonelo Gift
;
Heeralal, Shalen
-
2022
Persistent link: https://www.econbiz.de/10012887823
Saved in:
3
Investigating the mix of strategic choices and performance of transaction platforms : evidence from the crowdfunding setting
Dushnitsky, Gary
;
Piva, Evila
;
Rossi-Lamastra, Cristina
- In:
Strategic management journal
43
(
2022
)
3
,
pp. 563-598
Persistent link: https://www.econbiz.de/10012818650
Saved in:
4
Impacts of consumer regrets on product demos and pricing strategy in new product release
Zhang, Guoquan
;
Lv, Qi
;
Shang, Jennifer
- In:
Managerial and decision economics : MDE ; the …
45
(
2024
)
1
,
pp. 512-538
Persistent link: https://www.econbiz.de/10014443290
Saved in:
5
Leveraging visual cues and pricing strategies : an empirical investigation of the pre-owned luxury market
Yao, Alex Yao
;
Bao, Ying
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 286-301
Persistent link: https://www.econbiz.de/10014530043
Saved in:
6
Price strategy, market orientation, and business performance in the hotel industry
Sampaio, Carlos A. F.
;
Rodrigues, Ricardo Gouveia
; …
- In:
Journal of global information management
29
(
2021
)
1
,
pp. 85-102
Persistent link: https://www.econbiz.de/10012508118
Saved in:
7
Optimal sales strategies for an omni-channel manufacturer in livestreaming demonstration trends
Li, Yanran
;
Li, Bo
;
Wang, Minxue
;
Liu, Yang
- In:
Transportation research / E : an international journal
180
(
2023
),
pp. 1-28
Persistent link: https://www.econbiz.de/10014461276
Saved in:
8
Is suggestive selling effective in increasing sales? : investigating its role in store promotion strategy using retail chain data from the U.S.
Pai, Dinesh Ramdas
;
Bhatt, Siddharth
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 32-40
Persistent link: https://www.econbiz.de/10014250026
Saved in:
9
Channel strategies for dual-channel firms to counter strategic consumers
He, Peng
;
He, Yong
;
Zhou, Li
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014240301
Saved in:
10
Optimizing mixed bundle pricing strategy : advance selling and consumer regret
Zhang, Guoquan
;
Li, Guohao
;
Shang, Jennifer
- In:
Omega : the international journal of management science
115
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304593
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->