//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketingtheorie"
~subject:"Personality psychology"
~subject:"Viral marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "European journal of marketing : EJM"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketingtheorie
Personality psychology
Viral marketing
Consumer behaviour
348
Konsumentenverhalten
347
Marketing management
129
Marketingmanagement
129
Brand management
125
Markenführung
125
Großbritannien
112
Brand image
107
Markenimage
107
Beziehungsmarketing
95
Relationship marketing
95
United Kingdom
85
Marketing
80
Brand
70
Markenartikel
70
Advertising effects
69
Werbewirkung
69
USA
66
United States
66
Werbung
66
Advertising
64
Customer satisfaction
59
Kundenzufriedenheit
59
Theory
48
Einzelhandel
45
Theorie
44
Retail trade
43
Innovation
42
Emotion
39
Dienstleistungsqualität
37
Service quality
37
Internet marketing
36
Online-Marketing
35
Marketing theory
33
Virales Marketing
33
Corporate reputation
29
Firmenimage
29
more ...
less ...
Online availability
All
Undetermined
27
Type of publication
All
Article
93
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
94
Aufsatz in Zeitschrift
94
Collection of articles of several authors
2
Sammelwerk
2
Systematic review
2
Übersichtsarbeit
2
Language
All
English
94
Author
All
Vargo, Stephen L.
4
Lusch, Robert F.
3
Buil, Isabel
2
Carrington, Michal J.
2
De Chernatony, Leslie
2
He, Hongwei
2
Kitchen, Philip J.
2
Lee, Nick
2
Mazzarol, Tim
2
Melewar, T. C.
2
O'Shaughnessy, John
2
O'Shaughnessy, Nicholas Jackson
2
Romaniuk, Jenni
2
Roy, Rajat
2
Sousa, Carlos M. P.
2
Soutar, Geoffrey N.
2
Wallace, Elaine
2
Zhu, Weichun
2
Abrantes, José Luís
1
Agrawal, Richa
1
Ahn, Jae-Hyeon
1
Ahrens, Jan
1
Amblee, Naveen
1
Andriopoulos, Constantine
1
Anker, Thomas Boysen
1
Argyriou, Evmorfia
1
Bagozzi, Richard P.
1
Baker, Brent L.
1
Balaji, M. S.
1
Balmern, John M. T.
1
Barrot, Christian
1
Becker, Jan U.
1
Ben-Ami, Michael
1
Bence, David
1
Bendisch, Franziska
1
Black, Iain R.
1
Butaney, Gul T.
1
Buttle, Francis A.
1
Cai, Fengyan
1
Canniford, Robin
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
94
Source
All
ECONIS (ZBW)
94
Showing
31
-
40
of
94
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
31
Unmanageable multiplicity : consumer transformation towards moral self coherence
Carrington, Michal J.
;
Neville, Ben
;
Canniford, Robin
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1300-1325
Persistent link: https://www.econbiz.de/10011338670
Saved in:
32
Service workers' job performance : the roles of personality traits, organizational identification, and customer orientation
He, Hongwei
;
Wang, Weiyue
;
Zhu, Weichun
;
Harris, Lloyd C.
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1751-1776
Persistent link: https://www.econbiz.de/10011449315
Saved in:
33
Brand experimental value versus brand functional value : which matters more for the brand?
Delgado-Ballester, Elena
;
Fernandez Sabiote, Estela
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1857-1879
Persistent link: https://www.econbiz.de/10011449327
Saved in:
34
Examining the relationship between social media characteristics and psychological dispositions
Grace, Debra
;
Ross, Mitchell
;
Shao, Wei
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1366-1390
Persistent link: https://www.econbiz.de/10011409356
Saved in:
35
Towards a theory of marketing systems
Layton, Roger A.
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 259-276
Persistent link: https://www.econbiz.de/10009007583
Saved in:
36
Snowball to avalnache : understanding the different predictors of the intention to propagate online marketing messages
Chiu, Hung-chang
;
Pant, Anurag
;
Hiesh, Yi-ching
;
Lee, Monle
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1255-1273
Persistent link: https://www.econbiz.de/10010414789
Saved in:
37
The mediating impact of stickiness and loyalty on word-of-mouth promotion of retail websites : a consumer perspective
Roy, Sanjit Kumar
;
Lassar, Walfried M.
;
Butaney, Gul T.
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1828-1849
Persistent link: https://www.econbiz.de/10010429758
Saved in:
38
User-generated content behaviour of the dissatisfied service customer
Presi, Caterina
;
Saridakis, Charalampos
;
Hartmans, Susanna
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1600-1625
Persistent link: https://www.econbiz.de/10010429786
Saved in:
39
Shame or pride? : the moderating role of self-construal on moral judgements concerning fashion counterfeits
Kim, Jae-eun
;
Johnson, Kim K. P.
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1431-1450
Persistent link: https://www.econbiz.de/10010414757
Saved in:
40
Brand identity fit in co-branding : the moderating role of C-B identification and consumer coping
Xiao, Na
;
Lee, Seung Hwan Mark
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1239-1254
Persistent link: https://www.econbiz.de/10010414805
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->