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~subject:"Retail marketing"
~subject:"Vertriebsweg"
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Search: subject_exact:"Multi-channel marketing"
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Retail marketing
Vertriebsweg
Multichannel strategy
342
Multikanalvertrieb
342
Einzelhandel
147
Retail trade
146
Beziehungsmarketing
134
Relationship marketing
134
Online retailing
120
Online-Handel
120
Consumer behaviour
91
Konsumentenverhalten
91
Distribution channel
77
Deutschland
48
Germany
47
Electronic Commerce
42
Mehrgleisiger Vertrieb
41
E-commerce
33
Omnichannel retailing
32
Marketing management
30
Marketingmanagement
30
Omnichannel
29
Lieferkette
26
Supply chain
26
Customer satisfaction
25
Dienstleistungsqualität
25
Kundenzufriedenheit
25
Service quality
25
Customer analysis
23
Internet marketing
23
Kundenanalyse
23
Online-Marketing
23
Digitalisierung
21
USA
20
United States
20
Digitization
17
Brand management
16
Markenführung
16
Customer experience
13
Customer service
13
Kundenservice
13
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59
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10
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72
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12
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66
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66
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7
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7
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3
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82
German
2
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Gao, Fei
5
Trenz, Manuel
4
Su, Xuanming
3
Acquila-Natale, Emiliano
2
Akturk, M. Serkan
2
Brunner, Felix
2
Cui, Shiliang
2
Cuthbertson, Richard
2
Fan, Hua
2
Gallino, Santiago
2
Gao, Wei
2
Ketzenberg, Michael
2
Li, Wenqian
2
Li, Zonghuo
2
McClelland, Bob
2
Nguyen Hoang Thuan
2
Rudolph, Thomas
2
Thaichon, Park
2
Wollenburg, Johannes
2
Yen, Yung-Shen
2
Zielke, Stephan
2
Çengel, Özgür
2
Abrudan, Ioana Nicoleta
1
Agrawal, Vishal
1
Agrawal, Vishal V.
1
Akter, Shahriar
1
Alamäki, Ari
1
Anh Thi Van Nguyen
1
Barann, Benjamin
1
Barari, Mojtaba
1
Beck, Norbert
1
Becker, Jörg
1
Bell, David R.
1
Bertrandie, Laura
1
Binder, Jochen
1
Bondos, Ilona
1
Chan, Tommy K. H.
1
Chaparro-Peláez, Julián
1
Charoensuksai, Nipawan
1
Chen, Jian
1
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Shaker Verlag
1
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Journal of retailing and consumer services
8
Journal of retailing
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
International journal of production economics
4
International journal of retail and distribution management
3
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
3
The international review of retail, distribution and consumer research
3
Administrative Sciences : open access journal
2
International journal of physical distribution & logistics management : IJPD & LM
2
Journal of business research : JBR
2
Journal of operations management
2
Marketing intelligence & planning
2
A Research Agenda for Service Marketing
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Arbeitspapier
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Benchmarking : an international journal
1
Direct marketing : an international journal
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
European journal of international management : EJIM
1
Global marketing strategies for the promotion of luxury goods
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems and e-business management : ISeB
1
Information systems research : ISR
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
International journal of electronic commerce : IJEC
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Journal of advertising research
1
Journal of customer behaviour
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing analytics : JMA
1
Journal of marketing research
1
Journal of strategic marketing
1
Kellogg on marketing : the marketing faculty of the kellog school of management
1
MIS quarterly
1
Managing global transitions : international research journal
1
Perspectives on consumer behaviour : theoretical aspects and practical applications
1
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ECONIS (ZBW)
84
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21
Can't touch this? : conceptualizing the customer touchpoint in the context of omni-channel retailing
Barann, Benjamin
;
Hermann, Andreas
;
Heuchert, Markus
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013169717
Saved in:
22
Omnichannel marketing : structured review, synthesis, and future directions
Nguyen, Anh T. V.
;
McClelland, Bob
;
Nguyen Hoang Thuan
; …
- In:
The international review of retail, distribution and …
32
(
2022
)
3
,
pp. 221-265
Persistent link: https://www.econbiz.de/10013274266
Saved in:
23
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
24
Cross-channel effects of omnichannel retail marketing strategies : a review of extant data-driven research
Timoumi, Ahmed
;
Gangwar, Manish
;
Mantrala, Murali K.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 133-151
Persistent link: https://www.econbiz.de/10013207545
Saved in:
25
Exploring customer experience during channel switching in omnichannel retailing context : a qualitative assessment
Anh Thi Van Nguyen
;
McClelland, Bob
;
Nguyen Hoang Thuan
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013209558
Saved in:
26
The effect of multichannel and omnichannel retailing on physical stores
Gao, Fei
;
Agrawal, Vishal V.
;
Cui, Shiliang
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 809-826
Persistent link: https://www.econbiz.de/10012876998
Saved in:
27
The harmonious role of channel integration and logistics service in omnichannel retailing : the case of IKEA
Prassida, Grandys Frieska
;
Hsu, Ping-Yu
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013366370
Saved in:
28
Exploring the competitive dimension of omnichannel retailing
Akturk, M. Serkan
;
Ketzenberg, Michael
- In:
Management science : journal of the Institute for …
68
(
2022
)
4
,
pp. 2732-2750
Persistent link: https://www.econbiz.de/10013368305
Saved in:
29
Omnichannel retailing : a bibliometric and network visualization analysis
Mahadevan, Kala
;
Joshi, Sujata
- In:
Benchmarking : an international journal
29
(
2022
)
4
,
pp. 1113-1136
Persistent link: https://www.econbiz.de/10013370768
Saved in:
30
Online-exclusive or hybrid? : channel merchandising strategies for ship-to-store implementation
Ertekin, Necati
;
Gümüş, Mehmet
;
Nikoofal, Mohammad E.
- In:
Management science : journal of the Institute for …
68
(
2022
)
8
,
pp. 5828-5846
Persistent link: https://www.econbiz.de/10013371117
Saved in:
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