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~subject:"Risiko"
~subject:"Viral marketing"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz in Zeitschrift"
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Risiko
Viral marketing
Product information
607
Produktinformation
603
Consumer behaviour
404
Konsumentenverhalten
404
Online retailing
105
Online-Handel
105
Virales Marketing
86
Product labelling
85
Warenkennzeichnung
85
Internet marketing
74
Online-Marketing
74
USA
74
United States
74
Lebensmittel
69
Food
68
Information behaviour
68
Informationsverhalten
68
Theorie
55
Theory
55
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52
Produktqualität
52
Eating habit
48
Ernährungsverhalten
48
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36
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36
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36
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36
Advertising effects
35
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35
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35
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34
Social web
34
Advertising
31
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31
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31
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30
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27
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27
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Arbeitspapier
Aufsatz in Zeitschrift
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Polinsky, Alan Mitchell
4
Shavell, Steven
4
Cui, Geng
3
Peng, Ling
3
Changchit, Chuleeporn
2
Feng, Juan
2
Filieri, Raffaele
2
Hitt, Lorin M.
2
Li, Xinxin
2
Loginova, Oksana
2
Mantovani, Andrea
2
Pavlou, Paul A.
2
Waldfogel, Joel
2
Zhuang, Mengzhou
2
Agnihotri, Arpita
1
Ahmad, Rizal
1
Ahn, Joongho
1
Albari, Albari
1
Alicha Treerotchananon
1
Allred, Anthony
1
Amos, Clinton
1
Azimi, Shabnam
1
Bae, Soonyong
1
Baek, Hyunmi
1
Bambauer-Sachse, Silke
1
Bao, Zhuolan
1
Bar-Yam, Yaneer
1
Barros, Lucia Salmonson Guimarães
1
Bayram, Murat
1
Bhattacharya, Saurabh
1
Burton, Jamie
1
Camilleri, Adrian R.
1
Carl, Walter J.
1
Chan, Kwong
1
Chau, Michael
1
Chen, Jie
1
Ching Seng Yap
1
Chiou, Jyh-shen
1
Choi, Youngseok
1
Chung, Cindy
1
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Journal of business research : JBR
9
Information systems research : ISR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
International journal of hospitality management
3
Journal of internet commerce
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Management information systems : mis quarterly
3
Electronic commerce research
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of electronic commerce : IJEC
2
International journal of internet marketing and advertising : IJIMA
2
Journal of business economics and management
2
Journal of marketing communications
2
Journal of retailing and consumer services
2
The journal of consumer marketing
2
Working paper / National Bureau of Economic Research, Inc.
2
American economic review
1
Asia Pacific journal of marketing and logistics
1
Business & information systems engineering
1
Discussion paper series / John M. Olin Center for Law, Economics, and Business, Harvard Law School
1
Discussion papers / Stanford Institute for Economic Policy Research
1
Electronic commerce research and applications
1
European journal of marketing : EJM
1
Information systems and e-business management : ISeB
1
International journal of Indian culture and business management : IJICBM
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic business
1
International journal of management and marketing research : IJMMR
1
International journal of services technology and management
1
Journal of agricultural & food industrial organization
1
Journal of behavioral decision making
1
Journal of consumer behaviour : an international research review
1
Journal of consumer marketing
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of contemporary marketing science
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of electronic commerce research : JECR
1
Journal of global information management
1
Journal of information & knowledge management : JIKM
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ECONIS (ZBW)
93
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1
Effects of visual information and argument concreteness on purchase intention of consumers towards online hotel booking
Shukla, Anuja
;
Mishra, Anubhav
- In:
Vision : the journal of business perspective
27
(
2023
)
5
,
pp. 639-649
Persistent link: https://www.econbiz.de/10014433459
Saved in:
2
Disclosure in incentivized reviews : does it protect consumers?
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Management science : journal of the Institute for …
69
(
2023
)
11
,
pp. 7009-7021
Persistent link: https://www.econbiz.de/10014435450
Saved in:
3
The effect of brand image and product knowledge on purchase intentions with e-WOM as a mediator variable
Khoirunnisa, Dea
;
Albari, Albari
-
2023
Persistent link: https://www.econbiz.de/10014281695
Saved in:
4
Being informed or getting the product? : how the coexistence of scarcity cues and online consumer reviews affects online purchase decisions
Wrabel, Andrea
;
Kupfer, Alexander
;
Zimmermann, Steffen
- In:
Business & information systems engineering
64
(
2022
)
5
,
pp. 575-592
Persistent link: https://www.econbiz.de/10013445676
Saved in:
5
The unreliability of online review mechanisms
Narciso, M.
- In:
Journal of consumer policy : consumer issues in law, …
45
(
2022
)
3
,
pp. 349-368
Persistent link: https://www.econbiz.de/10013441828
Saved in:
6
Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review
Yoo, Jungmin
;
Kim, Jung-Hwan
;
Kim, Minjeong
;
Park, Minjung
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10014521168
Saved in:
7
Using customer review systems to support purchase decisions : a comparative study between the U.S. and Thailand
Changchit, Chuleeporn
;
Klaus, Timothy
;
Alicha …
- In:
Journal of global information management
29
(
2021
)
6
,
pp. 1-24
Persistent link: https://www.econbiz.de/10012614615
Saved in:
8
"If you loved our product" : do conditional review requests harm retailer loyalty?
Koukova, Nevena T.
;
Wang, Rebecca Jen-Hui
;
Isaac, Mathew S.
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 85-101
Persistent link: https://www.econbiz.de/10014283363
Saved in:
9
Information multidimensionality in online customer reviews
Wang, Fang
;
Du, Zhao
;
Wang, Shan
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014288105
Saved in:
10
Fake or credible? : antecedents and consequences of perceived credibility in exaggerated online reviews
Román, Sergio
;
Riquelme, Isabel P.
;
Iacobucci, Dawn
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534117
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