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Advertising theory
38
Digital advertising : theory and research
29
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19
Frontiers of advertising theory and research : a symposium honoring C. H. Sandage
13
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ECONIS (ZBW)
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1
Theory and law
Richards, Jef I.
- In:
Advertising theory
,
(pp. 480-490)
.
2012
Persistent link: https://www.econbiz.de/10009524022
Saved in:
2
Network advertising model (NAM)
Thorson, Esther
;
Rodgers, Shelly
- In:
Digital advertising : theory and research
,
(pp. 19-30)
.
2017
Persistent link: https://www.econbiz.de/10011646045
Saved in:
3
Using theory of interactive media effects (TIME) to analyze digital advertising
Sundar, S. Shyam
;
Kim, Jinyoung
;
Gambino, Andrew
- In:
Digital advertising : theory and research
,
(pp. 86-109)
.
2017
Persistent link: https://www.econbiz.de/10011646105
Saved in:
4
Advertising (in)attention in the digital environment
Duff, Brittany R. L.
;
Lutchyn, Yuliya
- In:
Digital advertising : theory and research
,
(pp. 138-165)
.
2017
Persistent link: https://www.econbiz.de/10011646108
Saved in:
5
Consumers' motivations for lurking and posting in brand communities on social networking sites
Veirman, Marijke de
;
Cauberghe, Verolien
;
Hudders, Liselot
- In:
Digital advertising : theory and research
,
(pp. 207-221)
.
2017
Persistent link: https://www.econbiz.de/10011646112
Saved in:
6
Who creates brand-related content, and why? : the interplay of consumer characteristics and motivations
Muntinga, Daniel G.
;
Moorman, Marjolein
;
Verlegh, …
- In:
Digital advertising : theory and research
,
(pp. 259-284)
.
2017
Persistent link: https://www.econbiz.de/10011646120
Saved in:
7
Revisiting the interactive advertising model (IAM) after 15 years : an analysis of impact and implications
Rodgers, Shelly
;
Ouyang, Sifan
;
Thorson, Esther
- In:
Digital advertising : theory and research
,
(pp. 3-18)
.
2017
Persistent link: https://www.econbiz.de/10011645994
Saved in:
8
Trends and opportunities for digital advertising research : a content analysis of advertising age, 2000-2015
Tham, Samuel
;
Rodgers, Shelly
;
Thorson, Esther
- In:
Digital advertising : theory and research
,
(pp. 31-44)
.
2017
Persistent link: https://www.econbiz.de/10011646100
Saved in:
9
A systematic analysis of interactive advertising research through a paradigm funnel
Daugherty, Terry
;
Djuric, Vanja
- In:
Digital advertising : theory and research
,
(pp. 45-65)
.
2017
Persistent link: https://www.econbiz.de/10011646102
Saved in:
10
Digital advertising clutter in an age of mobile media
Ha, Louisa
- In:
Digital advertising : theory and research
,
(pp. 69-85)
.
2017
Persistent link: https://www.econbiz.de/10011646103
Saved in:
11
Personalization, perceived intrusiveness, irritation, and avoidance in digital advertising
Marimoto, Mariko
- In:
Digital advertising : theory and research
,
(pp. 110-123)
.
2017
Persistent link: https://www.econbiz.de/10011646106
Saved in:
12
The role of reversal theory in digital advertising
Jung, Jae Min
;
Min, Kyeong Sam
;
Martin, Drew
- In:
Digital advertising : theory and research
,
(pp. 124-137)
.
2017
Persistent link: https://www.econbiz.de/10011646107
Saved in:
13
Digital advertising in a new age : the power of (tele)presence
Lombard, Matthew
;
Snyder-Duch, Jennifer
- In:
Digital advertising : theory and research
,
(pp. 169-187)
.
2017
Persistent link: https://www.econbiz.de/10011646109
Saved in:
14
Using digital media to improve public health communication
Stafford, Marla Royne
;
Pounders, Kathrynn
;
Levy, Marian
; …
- In:
Digital advertising : theory and research
,
(pp. 188-206)
.
2017
Persistent link: https://www.econbiz.de/10011646110
Saved in:
15
Assessing the financial value of digital advertising : an event study approach
Yoo, Chan Yun
;
Baek, Tae Hyun
- In:
Digital advertising : theory and research
,
(pp. 222-242)
.
2017
Persistent link: https://www.econbiz.de/10011646115
Saved in:
16
Between an ad block and a hard place : advertising avoidance and the digital world
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
- In:
Digital advertising : theory and research
,
(pp. 243-255)
.
2017
Persistent link: https://www.econbiz.de/10011646117
Saved in:
17
Social media advertising : unraveling the mystery box
Alhabash, Saleem
;
Mundel, Juan
;
Hussain, Syed Ali
- In:
Digital advertising : theory and research
,
(pp. 285-299)
.
2017
Persistent link: https://www.econbiz.de/10011646121
Saved in:
18
Targeted digital advertising and privacy
Shoenberger, Heather
- In:
Digital advertising : theory and research
,
(pp. 300-309)
.
2017
Persistent link: https://www.econbiz.de/10011646122
Saved in:
19
Exploring player responses towards in-game advertising : the impact of interactivity
Herrewijn, Laura
;
Poels, Karolien
- In:
Digital advertising : theory and research
,
(pp. 310-326)
.
2017
Persistent link: https://www.econbiz.de/10011646123
Saved in:
20
New methods for measuring advertising efficacy
McDuff, Daniel
- In:
Digital advertising : theory and research
,
(pp. 327-342)
.
2017
Persistent link: https://www.econbiz.de/10011646124
Saved in:
21
International digital advertising : lessons from around the world
Taylor, Charles Raymond
;
Costello, John P.
- In:
Digital advertising : theory and research
,
(pp. 345-361)
.
2017
Persistent link: https://www.econbiz.de/10011646125
Saved in:
22
A review of internet and social network advertising formats
Rejon-Guardia, Francisco
;
Martínez-López, Francisco J.
- In:
Digital advertising : theory and research
,
(pp. 362-381)
.
2017
Persistent link: https://www.econbiz.de/10011646126
Saved in:
23
Measuring the efficiency of digital advertising
Pergelova, Albena
;
Angulo-Ruiz, Fernando
- In:
Digital advertising : theory and research
,
(pp. 382-397)
.
2017
Persistent link: https://www.econbiz.de/10011646127
Saved in:
24
Health advertising in the digital age : future trends and challenges
Mackey, Tim K.
;
Liang, Bryan A.
- In:
Digital advertising : theory and research
,
(pp. 398-417)
.
2017
Persistent link: https://www.econbiz.de/10011646128
Saved in:
25
The role of culture in electronic word-of-mouth communication
Chu, Shu-Chuan
- In:
Digital advertising : theory and research
,
(pp. 421-426)
.
2017
Persistent link: https://www.econbiz.de/10011646129
Saved in:
26
Immersion in games exemplifies why digital media create complex responses to ads
Schmierbach, Mike
- In:
Digital advertising : theory and research
,
(pp. 427-430)
.
2017
Persistent link: https://www.econbiz.de/10011646130
Saved in:
27
The advent of virtual direct experience (VDE) research in video games : integrating, augmenting, and informing brand-communication strategies in digital/interactive media
Dardis, Frank E.
- In:
Digital advertising : theory and research
,
(pp. 431-434)
.
2017
Persistent link: https://www.econbiz.de/10011646131
Saved in:
28
Advertising in video games : an overview and future research considerations
Limperos, Anthony M.
- In:
Digital advertising : theory and research
,
(pp. 435-438)
.
2017
Persistent link: https://www.econbiz.de/10011646132
Saved in:
29
Easy loving : understanding affect in social media
Pohlmann, Attila
;
Chen, Qimei
- In:
Digital advertising : theory and research
,
(pp. 439-445)
.
2017
Persistent link: https://www.econbiz.de/10011646134
Saved in:
30
Considerations for application of computational social science research approaches to digital advertising research
Huh, Jisu
- In:
Digital advertising : theory and research
,
(pp. 446-453)
.
2017
Persistent link: https://www.econbiz.de/10011646135
Saved in:
31
Theoretical approaches in Internet advertising research
Micu, Anca C.
- In:
Internet advertising : theory and research
,
(pp. 37-68)
.
2007
Persistent link: https://www.econbiz.de/10003530758
Saved in:
32
Theories about health and advertising
Wolburg, Joyce M.
- In:
Advertising theory
,
(pp. 506-526)
.
2012
Persistent link: https://www.econbiz.de/10009524020
Saved in:
33
Four theories of how IMC works
Moriarty, Sandra E.
;
Schultz, Don E.
- In:
Advertising theory
,
(pp. 491-505)
.
2012
Persistent link: https://www.econbiz.de/10009524021
Saved in:
34
Ethics and
advertising
theory
Drumwright, Minette E.
- In:
Advertising theory
,
(pp. 463-479)
.
2012
Persistent link: https://www.econbiz.de/10009524024
Saved in:
35
I know it when I see it : the definability and consequences of perceived fit in corporate social responsibility initiatives
Bower, Amanda B.
;
Grau, Stacy Landreth
- In:
Advertising theory
,
(pp. 449-459)
.
2012
Persistent link: https://www.econbiz.de/10009524025
Saved in:
36
Brand concepts and advertising
Krugman, Dean M.
;
Hayes, Jameson L.
- In:
Advertising theory
,
(pp. 434-448)
.
2012
Persistent link: https://www.econbiz.de/10009524026
Saved in:
37
Toward a social ecology of advertising
Wright-Isak, Christine
- In:
Advertising theory
,
(pp. 419-433)
.
2012
Persistent link: https://www.econbiz.de/10009524027
Saved in:
38
Social media and
advertising
theory
Gangadharbatla, Harshavardhan
- In:
Advertising theory
,
(pp. 402-416)
.
2012
Persistent link: https://www.econbiz.de/10009524028
Saved in:
39
In-game advertising and advergames : a review of the past decade's research
Youn, Seounmi
;
Lee, Mira
- In:
Advertising theory
,
(pp. 388-401)
.
2012
Persistent link: https://www.econbiz.de/10009524029
Saved in:
40
Lessons learned for teaching mobile advertising : critical review and future directions
Okazaki, Shintaro
- In:
Advertising theory
,
(pp. 373-387)
.
2012
Persistent link: https://www.econbiz.de/10009524030
Saved in:
41
Role of technology in online persuasion : a MAIN model perspective
Sundar, S. Shyam
;
Xu, Qian
;
Dou, Xue
- In:
Advertising theory
,
(pp. 355-372)
.
2012
Persistent link: https://www.econbiz.de/10009524031
Saved in:
42
Managing non-traditional advertising : a message processing framework
Wilson, Rick T.
;
Till, Brian
- In:
Advertising theory
,
(pp. 337-354)
.
2012
Persistent link: https://www.econbiz.de/10009524033
Saved in:
43
Media analysis and decision making
Cannon, Hugh M.
- In:
Advertising theory
,
(pp. 313-336)
.
2012
Persistent link: https://www.econbiz.de/10009524034
Saved in:
44
Political advertising
Moorman, Marjolein
;
Neijens, Peter
- In:
Advertising theory
,
(pp. 297-309)
.
2012
Persistent link: https://www.econbiz.de/10009524036
Saved in:
45
Theory building for online health product advertising
Huh, Jisu
;
Shin, Wonsun
- In:
Advertising theory
,
(pp. 281-296)
.
2012
Persistent link: https://www.econbiz.de/10009524037
Saved in:
46
Direct-to-consumer advertising of prescription drugs : consumers, physicians, messages, and complexity
Sheehan, Kim Bartel
- In:
Advertising theory
,
(pp. 269-280)
.
2012
Persistent link: https://www.econbiz.de/10009524155
Saved in:
47
Working toward an understanding of persuasion via engaging narrative advertising : refining the transportation-imagery model
Zheng, Lu
;
Phelps, Joseph E.
- In:
Advertising theory
,
(pp. 255-268)
.
2012
Persistent link: https://www.econbiz.de/10009524159
Saved in:
48
Narrative advertisements and narrative processing
Chang, Chingching
- In:
Advertising theory
,
(pp. 241-254)
.
2012
Persistent link: https://www.econbiz.de/10009524163
Saved in:
49
A rhetorical theory of the advertisement
McQuarrie, Edward F.
;
Phillips, Barbara J.
- In:
Advertising theory
,
(pp. 227-240)
.
2012
Persistent link: https://www.econbiz.de/10009524165
Saved in:
50
Creativity and risk theories of advertising
West, Douglas C.
- In:
Advertising theory
,
(pp. 212-226)
.
2012
Persistent link: https://www.econbiz.de/10009524168
Saved in:
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