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Search: "Carrillat, François A."
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Carrillat, François A.
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Astous, Alain d'
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Ladik, Daniel M.
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Belli, Alex
3
Legoux, Renaud
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O'Rourke, Anne-Maree
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d'Astous, Alain
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Besharat, Ali
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Carrillat, Francois A.
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Carrillat, François A
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European journal of marketing : EJM
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2
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2
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2
Australasian marketing journal
1
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1
Industrial marketing management : the international journal for industrial and high-tech firms
1
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1
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1
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1
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1
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1
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Making a difference through marketing : a quest for diverse perspectives
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1
Let's laugh about it! : using humor to address complainers’ online incivility
Béal, Mathieu
;
Grégoire, Yany
;
Carrillat, François A.
- In:
Journal of interactive marketing
58
(
2023
)
1
,
pp. 34-51
Persistent link: https://www.econbiz.de/10014228864
Saved in:
2
40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex
;
O'Rourke, Anne-Maree
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
Saved in:
3
Is brand differentiation necessary for success? : the role of purchase goal and confidence in the brand's position
O'Rourke, Anne-Maree
;
Carrillat, François A.
;
Wang, Paul
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 369-397
Persistent link: https://www.econbiz.de/10013206560
Saved in:
4
The influence of social norms on consumer behavior : a meta-analysis
Melnyk, Vladimir
;
Carrillat, François A.
;
Melnyk, Valentyna
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 98-120
Persistent link: https://www.econbiz.de/10013258854
Saved in:
5
The wellbeing implications of maximizing : a conceptual framework and meta-analysis
Belli, Alex
;
Carrillat, François A.
;
Zlatevska, Natalina
; …
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 573-596
Persistent link: https://www.econbiz.de/10013426608
Saved in:
6
Slicing vs chunking product-harm crisis : antecedents and firm performance implications
Pupovac, Ljubomir
;
Carrillat, François A.
;
Michayluk, David
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1856-1884
Persistent link: https://www.econbiz.de/10013352647
Saved in:
7
The Wellbeing Implications of Maximizing : A Conceptual Framework and Meta‐Analysis
Belli, Alex
;
Carrillat, François A.
;
Zlatevska, Natalina
; …
- In:
Journal of Consumer Psychology
(
2021
)
Persistent link: https://www.econbiz.de/10012808429
Saved in:
8
Legitimacy and sincerity as leveraging factors in social sponsorship : an experimental investigation
Astous, Alain d'
;
Carrillat, François A.
;
Przybysz, Audrey
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 504-522
Persistent link: https://www.econbiz.de/10012260231
Saved in:
9
Uncovering institutional orientation as a new strategic orientation in industrial marketing
Chaney, Damien
;
Carrillat, François A.
;
Zouari, Abir
- In:
Industrial marketing management : the international …
80
(
2019
),
pp. 242-250
Persistent link: https://www.econbiz.de/10012064448
Saved in:
10
Celebrity endorsement in the world of luxury fashion : when controversy can be beneficial
Carrillat, François A.
;
O'Rourke, Anne-Maree
;
Plourde, …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1193-1213
Persistent link: https://www.econbiz.de/10012178616
Saved in:
11
The celebrity capital life cycle : a framework for future research directions on celebrity endorsement
Carrillat, François A.
;
Ilicic, Jasmina
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 61-71
Persistent link: https://www.econbiz.de/10012201397
Saved in:
12
Debates and assumptions about motion picture performance : a meta-analysis
Carrillat, François A.
;
Legoux, Renaud
;
Hadida, Allègre L.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 273-299
Persistent link: https://www.econbiz.de/10011844796
Saved in:
13
Interference effects in competitive sponsorship clutter
Boeuf, Benjamin
;
Carrillat, François A.
;
Astous, Alain d'
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 968-979
Persistent link: https://www.econbiz.de/10011970102
Saved in:
14
Interference effects in competitive sponsorship clutter
Boeuf, Benjamin
;
Carrillat, François A.
;
d’Astous, Alain
- In:
Psychology & Marketing
35
(
2018
)
12
,
pp. 968-979
Persistent link: https://www.econbiz.de/10012083933
Saved in:
15
The complementary factor in the leveraging of sponsorship
Carrillat, François A.
;
Astous, Alain d'
- In:
International journal of sports marketing & sponsorship
15
(
2013
)
1
,
pp. 20-39
Persistent link: https://www.econbiz.de/10010234357
Saved in:
16
The effectiveness of warning labels for consumers : a meta-analytic investigation into their underlying process and contingencies
Purmehdi, Mostafa
;
Legoux, Renaud
;
Carrillat, François A.
- In:
Journal of public policy & marketing : JPP & M ; an …
36
(
2017
)
1
,
pp. 36-53
Persistent link: https://www.econbiz.de/10011690543
Saved in:
17
Leveraging research on activation : Quester and Thompson's (2001) impact on the field of sponsorship
Carrillat, François A.
;
Astous, Alain d'
- In:
Making a difference through marketing : a quest for …
,
(pp. 13-24)
.
2016
Persistent link: https://www.econbiz.de/10011531254
Saved in:
18
Which sport sponsorships most impact sponsor CSR image?
Plewa, Carolin
;
Carrillat, François A.
;
Mazodier, Marc
; …
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 796-815
Persistent link: https://www.econbiz.de/10011529666
Saved in:
19
Brand stereotyping and image transfer in concurrent sponsorships
Carrillat, François A.
;
Solomon, Paul J.
;
Astous, Alain d'
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 300-314
Persistent link: https://www.econbiz.de/10011410136
Saved in:
20
How corporate sponsors can optimize the impact of their message content : mastering the message ; improving the processability and effectiveness of sponsorship activation
Carrillat, François A.
;
Astous, Alain d'
;
Couture, …
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011397053
Saved in:
21
Belk's (1988) "possessions and the extended self" revisited
Ladik, Daniel
;
Carrillat, François A.
;
Tadajewski, Mark
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 184-207
Persistent link: https://www.econbiz.de/10011376208
Saved in:
22
On "being there" : a comparison of the effectiveness of sporting event sponsorship among direct and indirect audiences
Carrillat, François A.
;
Astous, Alain d'
;
Bellavance, …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 621-642
Persistent link: https://www.econbiz.de/10011309579
Saved in:
23
When motivation is against debtors' best interest : the illusion of goal progress in credit card debt repayment
Besharat, Ali
;
Carrillat, François A.
;
Ladik, Daniel M.
- In:
Journal of public policy & marketing : JPP & M ; an …
33
(
2014
)
2
,
pp. 143-158
Persistent link: https://www.econbiz.de/10010439143
Saved in:
24
Weapons of mass intrusion : the leveraging of ambush marketing strategies
Carrillat, François A.
;
Colbert, François
;
Feigné, …
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 314-335
Persistent link: https://www.econbiz.de/10010344076
Saved in:
25
Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1070-1091
Persistent link: https://www.econbiz.de/10010388096
Saved in:
26
For better, for worse? : what to do when celebrity endorsements go bad
Carrillat, François A.
;
Astous, Alain d'
;
Lazure, Josianne
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10009745878
Saved in:
27
The sponsor-event geographical match as a dimension of event-sponsor fit : an investigation in Europe and North America
Carrillat, François A.
;
Astous, Alain d'
;
Davoine, Victor
- In:
Australasian marketing journal
21
(
2013
)
4
,
pp. 264-270
Persistent link: https://www.econbiz.de/10010242951
Saved in:
28
For Better, for Worse? What to Do when Celebrity Endorsements Go Bad
Carrillat, François A
;
d'Astous, Alain
;
Lazure, Josianne
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10010105387
Saved in:
29
The sponsorship-advertising interface : is less better for sponsors?
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 562-574
Persistent link: https://www.econbiz.de/10009535661
Saved in:
30
The sponsorship-advertising interface: is less better for sponsors?
Carrillat, François A.
;
d'Astous, Alain
- In:
European journal of marketing : EJM
46
(
2012
)
3
,
pp. 562-575
Persistent link: https://www.econbiz.de/10009846077
Saved in:
31
When the decision ball keeps rolling : an investigation of the Sisyphus effect among maximizing consumers
Carrillat, François A.
;
Ladik, Daniel M.
;
Legoux, Renaud
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 283-296
Persistent link: https://www.econbiz.de/10009305520
Saved in:
32
Fortuitous brand image transfer : investigating the side effect of concurrent sponsorships
Carrillat, François A.
;
Harris, Eric G.
;
Lafferty, …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003986816
Saved in:
33
Examining the impact of service quality : a meta-analysis of empirical evidence
Carrillat, François A.
;
Jaramillo, Fernando
;
Mulki, Jay P.
- In:
Journal of marketing theory and practice
17
(
2009
)
2
,
pp. 95-110
Persistent link: https://www.econbiz.de/10003827786
Saved in:
34
Cognitive segmentation : modeling the structure and content of customers' thoughts
Carrillat, François A.
;
Riggle, Robert J.
;
Locander, …
- In:
Psychology & marketing
26
(
2009
)
6
,
pp. 479-506
Persistent link: https://www.econbiz.de/10003858277
Saved in:
35
A meta-analysis of the relationship between market orientation and business performance : evidence from five continents
Rodriguez Cano, Cynthia
;
Carrillat, François A.
; …
-
2009
Persistent link: https://www.econbiz.de/10003835863
Saved in:
36
Examining the impact of service quality : a meta-analysis of empirical evidence
Carrillat, François A.
;
Jaramillo, Fernando
;
Mulki, …
- In:
Journal of marketing theory and practice
17
(
2009
)
2
,
pp. 95-110
Persistent link: https://www.econbiz.de/10009884922
Saved in:
37
Cognitive segmentation: Modeling the structure and content of customers' thoughts
Carrillat, François A.
;
Riggle, Robert J.
;
Locander, …
- In:
Psychology & marketing
26
(
2009
)
6
,
pp. 479-506
Persistent link: https://www.econbiz.de/10008249983
Saved in:
38
The effectiveness of university sponsorship in increasing survey response rate
Ladik, Daniel M.
;
Carrillat, François A.
;
Solomon, Paul J.
- In:
Journal of marketing theory and practice
15
(
2007
)
3
,
pp. 263-271
Persistent link: https://www.econbiz.de/10003745473
Saved in:
39
The effectiveness of university sponsorship in increasing survey response rate
Ladik, Daniel M.
;
Carrillat, François A.
;
Solomon, Paul J.
- In:
Journal of marketing theory and practice
15
(
2007
)
3
,
pp. 263-271
Persistent link: https://www.econbiz.de/10009884881
Saved in:
40
The validity of the SERVQUAL and SERVPERF scales: A meta-analytic view of 17 years of research across five continents
Carrillat, François A.
;
Jaramillo, Fernando
;
Mulki, Jay P.
- In:
International journal of service industry management : IJSIM
18
(
2007
)
5
,
pp. 472-490
Persistent link: https://www.econbiz.de/10007799771
Saved in:
41
The effect of perceived entitativity on implicit image transfer in multiple sponsorships
Carrillat, François A.
-
2005
Persistent link: https://www.econbiz.de/10003946235
Saved in:
42
A meta-analysis of the relationship between market orientation and business performance: evidence from five continents
Rodriguez Cano, Cynthia
;
Carrillat, Francois A.
; …
- In:
International journal of research in marketing : IJRM ; …
21
(
2004
)
2
,
pp. 179-200
Persistent link: https://www.econbiz.de/10006165037
Saved in:
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