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Search: "The Routledge companion to contemporary brand management"
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The Routledge companion to contemporary brand management
37
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ECONIS (ZBW)
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Measuring the market performance of brands : applications in brand management
Singh, Jaywant
;
Uncles, Mark
- In:
The Routledge companion to contemporary brand management
,
(pp. 13-31)
.
2016
Persistent link: https://www.econbiz.de/10011515338
Saved in:
2
Franchise brand management from a knowledge perspective
Paswan, Audhesh K.
;
Jeon, Sua
;
Iyer, Pramod
; …
- In:
The Routledge companion to contemporary brand management
,
(pp. 552-566)
.
2016
Persistent link: https://www.econbiz.de/10011515483
Saved in:
3
Towards a better understanding of the ethical brand and its management
Brunk, Katja H.
- In:
The Routledge companion to contemporary brand management
,
(pp. 280-293)
.
2016
Persistent link: https://www.econbiz.de/10011515403
Saved in:
4
Brand definitions and conceptualisations : the debate
Dall'Olmo Riley, Francesca
- In:
The Routledge companion to contemporary brand management
,
(pp. 3-12)
.
2016
Persistent link: https://www.econbiz.de/10011515337
Saved in:
5
Consumer based brand equity
Baalbaki, Sally
;
Guzman, Francisco
- In:
The Routledge companion to contemporary brand management
,
(pp. 32-47)
.
2016
Persistent link: https://www.econbiz.de/10011515341
Saved in:
6
Brand valuation : principles, applications and latest developments
Salinas, Gabriela
- In:
The Routledge companion to contemporary brand management
,
(pp. 48-67)
.
2016
Persistent link: https://www.econbiz.de/10011515363
Saved in:
7
Brands and the self
Belk, Russell W.
- In:
The Routledge companion to contemporary brand management
,
(pp. 68-78)
.
2016
Persistent link: https://www.econbiz.de/10011515364
Saved in:
8
Brand and the society
Shukla, Paurav
- In:
The Routledge companion to contemporary brand management
,
(pp. 79-91)
.
2016
Persistent link: https://www.econbiz.de/10011515369
Saved in:
9
Dead brand walking : on the paradoxes and perversities of branding
Brown, Stephen
- In:
The Routledge companion to contemporary brand management
,
(pp. 92-106)
.
2016
Persistent link: https://www.econbiz.de/10011515370
Saved in:
10
Brand architecture design and brand naming decisions
Park, C. Whan
;
MacInnis, Deborah J.
;
Eisingerich, Andreas
- In:
The Routledge companion to contemporary brand management
,
(pp. 109-119)
.
2016
Persistent link: https://www.econbiz.de/10011515378
Saved in:
11
Strategic brand alliances : research advances and practical applications
Singh, Jaywant
;
Quamina, La Toya
;
Kalafatis, Stavros
- In:
The Routledge companion to contemporary brand management
,
(pp. 120-135)
.
2016
Persistent link: https://www.econbiz.de/10011515382
Saved in:
12
Brand extensions
Hayran, Ceren
;
Gürhan-Canli, Zeynep
- In:
The Routledge companion to contemporary brand management
,
(pp. 136-152)
.
2016
Persistent link: https://www.econbiz.de/10011515385
Saved in:
13
A brand culture perspective on global brands
Schroeder, Jonathan E.
;
Borgerson, Janet
;
Wu, Zhiyan
- In:
The Routledge companion to contemporary brand management
,
(pp. 153-163)
.
2016
Persistent link: https://www.econbiz.de/10011515388
Saved in:
14
Positioning a brand
Blankson, Charles
- In:
The Routledge companion to contemporary brand management
,
(pp. 164-185)
.
2016
Persistent link: https://www.econbiz.de/10011515391
Saved in:
15
New brands: performance and measurement
Singh, Jaywant
;
Wright, Malcolm
- In:
The Routledge companion to contemporary brand management
,
(pp. 186-197)
.
2016
Persistent link: https://www.econbiz.de/10011515392
Saved in:
16
Brand building via integrated marketing communications
Darley, William
- In:
The Routledge companion to contemporary brand management
,
(pp. 201-217)
.
2016
Persistent link: https://www.econbiz.de/10011515395
Saved in:
17
Sensory aspects of branding
Biswas, Dipayan
- In:
The Routledge companion to contemporary brand management
,
(pp. 218-227)
.
2016
Persistent link: https://www.econbiz.de/10011515396
Saved in:
18
Building brand via corporate social responsibility
Lindgreen, Adam
;
Maon, François
;
Vallaster, Christine
- In:
The Routledge companion to contemporary brand management
,
(pp. 228-254)
.
2016
Persistent link: https://www.econbiz.de/10011515397
Saved in:
19
Digital branding and analytics
Borel, Laurence-Helene
;
Christodoulides, George
- In:
The Routledge companion to contemporary brand management
,
(pp. 255-268)
.
2016
Persistent link: https://www.econbiz.de/10011515399
Saved in:
20
Looking at the future of B2B branding
Graham, Johnny
;
Mudambi, Susan M.
- In:
The Routledge companion to contemporary brand management
,
(pp. 271-279)
.
2016
Persistent link: https://www.econbiz.de/10011515401
Saved in:
21
Not-for-profit branding
Stride, Helen
- In:
The Routledge companion to contemporary brand management
,
(pp. 294-308)
.
2016
Persistent link: https://www.econbiz.de/10011515405
Saved in:
22
Strategic employer brands : current domain, future directions
Moroko, Lara
;
Uncles, Mark D.
- In:
The Routledge companion to contemporary brand management
,
(pp. 309-323)
.
2016
Persistent link: https://www.econbiz.de/10011515406
Saved in:
23
Internal branding: dissecting, re-analysing and re-directing the literature
Merrilees, Bill
- In:
The Routledge companion to contemporary brand management
,
(pp. 324-337)
.
2016
Persistent link: https://www.econbiz.de/10011515415
Saved in:
24
Brand culture, halal and the critical Islamic imperative
Wilson, Jonathan A. J.
- In:
The Routledge companion to contemporary brand management
,
(pp. 338-353)
.
2016
Persistent link: https://www.econbiz.de/10011515417
Saved in:
25
Branding the entire entity : corporate branding
Roper, Stuart
- In:
The Routledge companion to contemporary brand management
,
(pp. 354-365)
.
2016
Persistent link: https://www.econbiz.de/10011515420
Saved in:
26
Branding in the emerging markets
Gupta, Suraksha
;
Garg, Shivani
;
Sharma, Kavita
- In:
The Routledge companion to contemporary brand management
,
(pp. 366-377)
.
2016
Persistent link: https://www.econbiz.de/10011515421
Saved in:
27
Branding in the base of the pyramid : bases for country and organizations in Ghana
Coffie, Stanley
;
Darmoe, Joseph
- In:
The Routledge companion to contemporary brand management
,
(pp. 378-390)
.
2016
Persistent link: https://www.econbiz.de/10011515423
Saved in:
28
Guinness in Africa : contemporary branding at the base of the pyramid
Bonsu, Samuel K.
;
Godefroit-Winkel, Delphine
- In:
The Routledge companion to contemporary brand management
,
(pp. 391-403)
.
2016
Persistent link: https://www.econbiz.de/10011515444
Saved in:
29
Branding higher education
Bang, Nguyen
;
Hemsley-Brown, Jane
;
Melewar, T. C.
- In:
The Routledge companion to contemporary brand management
,
(pp. 407-422)
.
2016
Persistent link: https://www.econbiz.de/10011515447
Saved in:
30
Political branding : the case of the Scottish referendum 2014
Lannoy, Camille
;
Baines, Paul
;
Mortimore, Roger
- In:
The Routledge companion to contemporary brand management
,
(pp. 423-447)
.
2016
Persistent link: https://www.econbiz.de/10011515450
Saved in:
31
Arts branding
O'Reilly, Daragh
;
Kerrigan, Finola
- In:
The Routledge companion to contemporary brand management
,
(pp. 448-457)
.
2016
Persistent link: https://www.econbiz.de/10011515451
Saved in:
32
From nation to neighbourhood : branding and marketing places
Papadopoulos, Nicolas G.
;
Hamzaoui-Essoussi, Leila
; …
- In:
The Routledge companion to contemporary brand management
,
(pp. 458-472)
.
2016
Persistent link: https://www.econbiz.de/10011515464
Saved in:
33
The challenges of luxury branding
Kapferer, Jean-Noël
- In:
The Routledge companion to contemporary brand management
,
(pp. 473-491)
.
2016
Persistent link: https://www.econbiz.de/10011515466
Saved in:
34
Retail branding
Burt, Steven
;
Sparks, Leigh
- In:
The Routledge companion to contemporary brand management
,
(pp. 492-508)
.
2016
Persistent link: https://www.econbiz.de/10011515467
Saved in:
35
Service branding : enabling, making and delivering promises
Brodie, Roderick J.
- In:
The Routledge companion to contemporary brand management
,
(pp. 509-523)
.
2016
Persistent link: https://www.econbiz.de/10011515472
Saved in:
36
Branding financial services
Devlin, James
- In:
The Routledge companion to contemporary brand management
,
(pp. 524-535)
.
2016
Persistent link: https://www.econbiz.de/10011515473
Saved in:
37
Branding in sports
Nufer, Gerd
;
Bühler, André W.
;
Chadwick, Simon
- In:
The Routledge companion to contemporary brand management
,
(pp. 536-551)
.
2016
Persistent link: https://www.econbiz.de/10011515475
Saved in:
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