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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Search: ("Environmental policy" OR "Environmental strategies" OR "Innovations" OR "Innovation policy") AND NOT isPartOf:Intereconomics
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Consumer behaviour
171
Konsumentenverhalten
171
Advertising effects
83
Werbewirkung
83
Internet marketing
78
Online-Marketing
78
Brand management
75
Markenführung
75
Social Web
72
Social web
72
Advertising
66
Werbung
66
Brand image
53
Markenimage
53
Beziehungsmarketing
45
Relationship marketing
45
Brand
27
Markenartikel
27
Viral marketing
26
Virales Marketing
26
social media
25
Emotion
21
Sales promotion
19
Verkaufsförderung
19
purchase intention
17
Marketing management
15
Marketingmanagement
15
Celebrity endorsement
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Online-Handel
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12
advertising
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Loureiro, Sandra Maria Correia
18
Bilro, Ricardo Godinho
5
Yang, Jing
5
Bang Nguyen Viet
4
Feng, Yang
4
Cheong, Hyuk Jun
3
Estelami, Hooman
3
Guerreiro, João Pedro Silva Martins
3
Huang, Yan
3
Ibrahim, Blend
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Pandey, Neeraj
3
Sarmento, Eduardo Moraes
3
Spais, George S.
3
Wei, Lewen
3
Ali, Azmat
2
Aljarah, Ahmad
2
Arora, Nilesh
2
Bae, Mikyeung
2
Biswal, Santosh Kumar
2
Bukhari, Syed Arsalan Haider
2
Chakraborty, Uttam
2
Durif, Fabien
2
Gangadharan, Nakul
2
Haq, Junaid Ul
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Huang, Jianping
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Jain, Varsha
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Jayapal, Jegan
2
Kim, Eunyoung
2
Kim, Mikyoung
2
Ladeira, Wagner Junior
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Langaro, Daniela
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Lee, Jinhee
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Li, Ruobing
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Manyiwa, Simon
2
Merigo, Jose Maria
2
Mohammed-Baksh, Sufyan
2
Mundel, Juan
2
Natarajan, Thamaraiselvan
2
Nayal, Preeti
2
Nicolas, Carolina
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Journal of promotion management : innovations in planning and applied research
Investment management and financial innovations
1,200
NBER working paper series
817
Technological forecasting & social change : an international journal
713
NBER Working Paper
712
SpringerLink / Bücher
677
Research policy : policy, management and economic studies of science, technology and innovation
661
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
608
Working paper
592
L' usine nouvelle : hebdomadaire de l'industrie
538
Journal of poverty : innovations on social, political & economic inequalities
533
MPRA Paper
522
NBER Working Papers
415
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
406
Environmental & resource economics : the official journal of the European Association of Environmental and Resource Economists
381
Innovations: Technology, Governance, Globalization
361
Energy economics
358
Working paper / National Bureau of Economic Research, Inc.
358
SOEP survey papers
348
Climate policy
344
Innovations
336
Springer eBook Collection
333
IDB Publications (Working Papers)
323
CESifo working papers
320
Economics of energy & environmental policy
285
Marketing i menedžment innovacij : m&mi
285
Discussion paper series / IZA
280
International journal of foresight and innovation policy : IJFIP
277
ZEW Discussion Papers
261
Kom / Kommission der Europäischen Gemeinschaften
259
Edward Elgar E-Book Archive
242
Books / Edward Elgar
236
CESifo Working Paper Series
234
IZA Discussion Papers
230
CESifo Working Paper
227
Working Paper
222
Technology analysis & strategic management
211
Nota di lavoro / Fondazione Eni Enrico Mattei
200
International journal of technology management : IJTM
199
Post-Print / HAL
199
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ECONIS (ZBW)
285
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
Customer-to-customer communication : referral of high and low involvement products through stimulated word-of-mouth
Bifkovics, Bettina
;
Malota, Erzsébet
;
Faria, Luciana N.
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 204-226
Persistent link: https://www.econbiz.de/10014447610
Saved in:
3
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
4
Comparing AI-based and traditional prospect generating methods
Stadlmann, Christian
;
Zehetner, Andreas
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 160-174
Persistent link: https://www.econbiz.de/10012801963
Saved in:
5
Sadly and joyfully moving ads : the influence of hedonic and eudaimonic experiences on the attitude toward the ad
Hoeken, J. A. L.
;
Ouden, Hanny den
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 843-868
Persistent link: https://www.econbiz.de/10013277317
Saved in:
6
Sharing more, owning less : how consumer minimalism drives the sharing economy
Rasheed, A. K. Fazeen
;
Balakrishnan, Janarthanan
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 333-359
Persistent link: https://www.econbiz.de/10014513556
Saved in:
7
The association between brand trust, familiarity and personal information disclosure : a case of Japanese consumers
Morimoto, Mariko
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 360-389
Persistent link: https://www.econbiz.de/10014513557
Saved in:
8
Bloggers' interactive practices and their followers' purchase intentions : the mediating roles of perceived credibility and followers' para-social interactions
Olfat, Mohammad
;
Nasir, Melika
;
Shokoohyar, Sina
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 390-415
Persistent link: https://www.econbiz.de/10014513558
Saved in:
9
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
10
Influencer marketing in Web 3.0 : how algorithm-related influencer following norms affect influencer endorsement effectiveness
Feng, Yang
;
Xie, Quan
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 444-472
Persistent link: https://www.econbiz.de/10014513560
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