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Search: person:"Monroe, Kent B."
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Konsumentenverhalten
Consumer behaviour
32
Pricing strategy
26
Preismanagement
25
Preis
16
Price
12
Theorie
11
Theory
11
Marketing
7
Perception
7
Sales promotion
7
USA
7
United States
7
Verkaufsförderung
7
Gerechtigkeit
6
Justice
6
Business Administration
5
Preispolitik
5
Personality psychology
4
Persönlichkeitspsychologie
4
Preisgestaltung
4
Preistheorie
4
Price theory
4
Vereinigte Staaten
4
Wahrnehmung
4
Behavioral price research
3
Börsenkurs
3
Experiment
3
Kaufentscheidung
3
Marktforschung
3
Perceived value
3
Price fairness
3
Pricing
3
Purchase decision
3
Reference price
3
Share price
3
Verbraucher
3
Advertising
2
Akademiker
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Betriebswirtschaftslehre
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Article
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Language
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English
30
Author
All
Monroe, Kent B.
30
Kukar-Kinney, Monika
8
Xia, Lan
5
Rao, Akshay R.
4
Ridgway, Nancy M.
3
Suri, Rajneesh
3
Cheng, Lillian L.
2
Coulter, Keith S.
2
Grewal, Dhruv
2
Somervuori, Outi
2
Weisstein, Fei L.
2
Bei, Lien-ti
1
Brosh, Gili
1
Cai, Jane Zhen
1
Chamberlin, Emily
1
Choi, Pilsik
1
Compeau, Larry D.
1
Heiman, Amir
1
Kohli, Chiranjeev
1
Krishnan, Rajaram
1
Lee, Angela Y.
1
Lehtimäki, Aku-Ville
1
Lou, Yung-Chien
1
Ofir, Chezy
1
Petroshius, Susan M.
1
Raghubir, Priya
1
Reynolds, Kristy
1
Rikala, Veli-Matti
1
Sheth, Jagdish N.
1
Thakor, Mrugank V.
1
Thomas, Manoj
1
Tsai, Meng-Chun
1
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Published in...
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Journal of retailing
4
Journal of business research : JBR
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of the Academy of Marketing Science
3
AMS review : official publication of the Academy of Marketing Science
2
Economic and business review : EBR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of retail & distribution management
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of revenue and pricing management
1
Legends in marketing
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Review of marketing research
1
The journal of business : B
1
The journal of product & brand management
1
Visionary pricing : reflections and advances in honor of Dan Nimer
1
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ECONIS (ZBW)
30
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1
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30
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1
The influence of regular price level (low, medium, or high) and framing of discount (monetary or percentage) on perceived attractiveness of discount amount
Lehtimäki, Aku-Ville
;
Monroe, Kent B.
;
Somervuori, Outi
- In:
Journal of revenue and pricing management
18
(
2019
)
1
,
pp. 76-85
Persistent link: https://www.econbiz.de/10012056680
Saved in:
2
It's not all about money : the role of identity in perceived fairness of targeted promotions
Xia, Lan
;
Monroe, Kent B.
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 327-339
Persistent link: https://www.econbiz.de/10011744776
Saved in:
3
When a promotion is denied : the effects of decision stage on perceptions of promotion and price fairness
Kukar-Kinney, Monika
;
Xia, Lan
;
Monroe, Kent B.
- In:
Economic and business review : EBR
13
(
2011
)
3
,
pp. 143-159
Persistent link: https://www.econbiz.de/10011614372
Saved in:
4
Some personal reflections on pricing research
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009270380
Saved in:
5
Expressing and defining self and relationships through everyday shopping experiences
Compeau, Larry D.
;
Monroe, Kent B.
;
Grewal, Dhruv
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1035-1042
Persistent link: https://www.econbiz.de/10011440075
Saved in:
6
Determinants of consumers' response to pay-what-you-want pricing strategy on the Internet
Weisstein, Fei L.
;
Kukar-Kinney, Monika
;
Monroe, Kent B.
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4313-4320
Persistent link: https://www.econbiz.de/10011554569
Saved in:
7
Examining the application of behavioral price research in business-to-business markets
Monroe, Kent B.
;
Rikala, Veli-Matti
;
Somervuori, Outi
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 17-25
Persistent link: https://www.econbiz.de/10011313581
Saved in:
8
Position matters when we stand together : a linguistic perspective on composite brand extensions
Tsai, Meng-Chun
;
Lou, Yung-Chien
;
Bei, Lien-ti
;
Monroe, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
6
,
pp. 680-701
Persistent link: https://www.econbiz.de/10010466638
Saved in:
9
Effects of price framing on consumers’ perceptions of online dynamic pricing practices
Weisstein, Fei L.
;
Monroe, Kent B.
;
Kukar-Kinney, Monika
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 501-514
Persistent link: https://www.econbiz.de/10010126694
Saved in:
10
Some reflections on an appraisal of behavioral price research (part 1)
Cheng, Lillian L.
;
Monroe, Kent B.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 155-159
Persistent link: https://www.econbiz.de/10010187189
Saved in:
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