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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
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E-commerce
43
Electronic Commerce
42
Consumer behaviour
33
Konsumentenverhalten
33
Online retailing
28
Online-Handel
28
Beziehungsmarketing
15
Internet
15
Internet marketing
15
Online-Marketing
15
Relationship marketing
15
Social Web
13
Social web
13
Einzelhandel
9
Retail trade
9
Customer satisfaction
6
Kundenzufriedenheit
6
Online consumer behaviour
6
Dienstleistungsqualität
5
Distribution channel
5
Interactivity
5
Service quality
5
Vertriebsweg
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Customer experience
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Marketing management
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Marketingmanagement
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Brand image
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Brand management
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Channel management
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Consumer behaviour internet
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43
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Lee, Hyun-hwa
3
Peltier, James
3
Schibrowsky, John A.
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Chattaraman, Veena
2
Gilbert, Juan E.
2
Kwon, Wi-suk
2
Ma, Zecong
2
Nill, Alexander F.
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1
Cirqueira, Douglas
1
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1
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
SpringerLink / Bücher
240
Journal of retailing and consumer services
206
Electronic commerce research
198
Journal of business research : JBR
148
Information systems and e-business management : ISeB
120
International journal of business information systems : IJBIS
105
European journal of operational research : EJOR
104
Journal of internet commerce
103
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
102
Springer eBook Collection
101
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
99
International journal of production economics
98
Industrial marketing management : the international journal for industrial and high-tech firms
96
Information systems research : ISR
96
International journal of electronic business
92
Management science : journal of the Institute for Operations Research and the Management Sciences
92
International journal of e-business research : an official publication of the Information Resources Management Association
89
Electronic commerce research and applications
78
Electronic markets : the international journal on networked business
75
Technological forecasting & social change : an international journal
75
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
74
International journal of electronic marketing and retailing : IJEMR
74
Premier reference source
74
Journal of electronic commerce research : JECR
71
Transportation research / E : an international journal
67
International journal of electronic commerce : IJEC
66
NBER working paper series
65
Journal of management information systems : JMIS
64
Electronic markets : EM ; the international journal of electronic commerce and business media
63
International journal of production research
60
MPRA Paper
58
Springer eBook Collection / Business and Economics
54
Gabler Edition Wissenschaft
51
International journal of electronic customer relationship management : IJECRM
51
Telecommunications policy : the international journal of digital economy, data sciences and new media
51
International journal of internet marketing and advertising : IJIMA
48
European research studies
46
International journal of networking and virtual organisations : IJNVO
46
Journal of retailing
46
CESifo working papers
45
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ECONIS (ZBW)
43
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43
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1
Multirooming : generating e-satisfaction throughout omnichannel consumer journey design and online customer experience
Angel Moliner, Miguel
;
Tortosa-Edo, Vicent
- In:
Journal of research in interactive marketing : …
18
(
2024
)
3
,
pp. 349-369
Persistent link: https://www.econbiz.de/10015062109
Saved in:
2
Effects of relational embeddedness on users' intention to participate in value co-creation of social
e-commerce
platforms
Xiao, Liang
;
Wang, Jiawei
;
Wei, Xinyu
- In:
Journal of research in interactive marketing : …
18
(
2024
)
3
,
pp. 410-429
Persistent link: https://www.econbiz.de/10015062120
Saved in:
3
CEO vs. celebrity : the effect of streamer types on consumer engagement in brands' self-built live-streaming
Wei, Keshan
;
Xi, Wanyu
- In:
Journal of research in interactive marketing : …
18
(
2024
)
4
,
pp. 631-647
Persistent link: https://www.econbiz.de/10015062835
Saved in:
4
Enhancing brick-and-mortar store shopping experience with an augmented reality shopping assistant application using personalized recommendations and explainable artificial intellig...
Zimmermann, Robert
;
Mora, Daniel
;
Cirqueira, Douglas
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 273-298
Persistent link: https://www.econbiz.de/10014313367
Saved in:
5
Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James
;
Dahl, Andrew J.
;
Schibrowsky, John A.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
Saved in:
6
The antecedents and outcomes of electronic customer-to-customer interaction : a PLS-SEM and fsQCA approach
Zhou, Ying
;
Zhang, Yuqiang
;
Furuoka, Fumitaka
;
Sameer Kumar
- In:
Journal of research in interactive marketing : …
18
(
2024
)
5
,
pp. 836-864
Persistent link: https://www.econbiz.de/10015062982
Saved in:
7
Drivers of satisfaction and usage continuance in e-grocery retailing : a collaborative design supported perspective
Kumar, Amresh
;
Sikdar, Pallab
;
Gupta, Manali
;
Singh, …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10014313198
Saved in:
8
Early backers' social and geographic influences on the success of crowdfunding
Ma, Zecong
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 510-526
Persistent link: https://www.econbiz.de/10014313555
Saved in:
9
The effect of
E-commerce
virtual live streamer socialness on consumers' experiential value : an empirical study based on Chinese
E-commerce
live streaming studios
Wu, Ruijuan
;
Liu, Jingjing
;
Chen, Shuai
;
Tong, Xing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 714-733
Persistent link: https://www.econbiz.de/10014428168
Saved in:
10
The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.
;
Kulkarni, Gauri
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
Saved in:
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