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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
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Online retailing
48
Online-Handel
48
Consumer behaviour
43
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E-commerce
25
Electronic Commerce
25
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Lee, Hyun-hwa
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
393
Journal of business research : JBR
228
International journal of procurement management
198
Journal of purchasing and supply management
168
SpringerLink / Bücher
155
Electronic commerce research
133
Management science : journal of the Institute for Operations Research and the Management Sciences
130
European journal of operational research : EJOR
127
International journal of production economics
124
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
117
International journal of production research
109
International journal of electronic marketing and retailing : IJEMR
105
Journal of internet commerce
99
Information systems research : ISR
97
NBER working paper series
87
Manufacturing & service operations management : M & SOM
81
Transportation research / E : an international journal
79
Springer eBook Collection
77
Journal of electronic commerce research : JECR
75
Journal of retailing
75
International journal of electronic commerce : IJEC
72
Working paper / National Bureau of Economic Research, Inc.
71
Electronic commerce research and applications
70
International journal of business information systems : IJBIS
69
International journal of retail & distribution management
69
Industrial marketing management : the international journal for industrial and high-tech firms
66
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
64
Journal of management information systems : JMIS
64
International journal of internet marketing and advertising : IJIMA
63
The international review of retail, distribution and consumer research
63
International journal of hospitality management
60
NBER Working Paper
60
International journal of retail and distribution management
53
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
53
Asia Pacific journal of marketing and logistics
52
International journal of e-business research : an official publication of the Information Resources Management Association
52
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Europäische Hochschulschriften / 5
50
Technological forecasting & social change : an international journal
50
Lehrbuch
49
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ECONIS (ZBW)
48
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1
Enhancing brick-and-mortar store shopping experience with an augmented reality shopping assistant application using personalized recommendations and explainable artificial intellig...
Zimmermann, Robert
;
Mora, Daniel
;
Cirqueira, Douglas
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 273-298
Persistent link: https://www.econbiz.de/10014313367
Saved in:
2
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
3
In-store interactive advertising screens : the effect of interactivity on impulse buying explained by self-agency
Moes, Anne
;
Fransen, Marieke
;
Fennis, Bob Michaël
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10013286437
Saved in:
4
Impact of delightful somatosensory augmented reality experience on online consumer stickiness intention
Huang, Tseng-Lung
;
Chung, Henry F. L.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 6-30
Persistent link: https://www.econbiz.de/10014475046
Saved in:
5
Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review
Yoo, Jungmin
;
Kim, Jung-Hwan
;
Kim, Minjeong
;
Park, Minjung
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10014521168
Saved in:
6
Ride-sharing platforms : the effects of online social interactions on loyalty, mediated by perceived benefits
Zhang, Jing
;
Zhang, Linghua
;
Ma, Bei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 698-713
Persistent link: https://www.econbiz.de/10014428167
Saved in:
7
The effect of E-commerce virtual live streamer socialness on consumers' experiential value : an empirical study based on Chinese E-commerce live streaming studios
Wu, Ruijuan
;
Liu, Jingjing
;
Chen, Shuai
;
Tong, Xing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 714-733
Persistent link: https://www.econbiz.de/10014428168
Saved in:
8
How perceived interactivity affects consumers' shopping intentions in live stream commerce : roles of immersion, user gratification and product involvement
Joo, Eunsin
;
Yang, Jing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 754-772
Persistent link: https://www.econbiz.de/10014428170
Saved in:
9
Does congruency matter for online green demarketing campaigns? : examining the effects of retargeting display ads embedded in different browsing contexts
Yoon, Hye Jin
;
Lee, Yoon-Joo
;
Sun, Shuoya
;
Joo, Jinho
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 882-900
Persistent link: https://www.econbiz.de/10014428184
Saved in:
10
Drivers of satisfaction and usage continuance in e-grocery retailing : a collaborative design supported perspective
Kumar, Amresh
;
Sikdar, Pallab
;
Gupta, Manali
;
Singh, …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10014313198
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