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Search: subject:"Heuristic Systematic Model"
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Consumer behaviour
19
Konsumentenverhalten
19
Heuristic-systematic model
14
Social Web
14
Social web
14
Internet marketing
13
Online-Marketing
13
Online retailing
10
Online-Handel
10
heuristic-systematic model
9
Theorie
6
Theory
6
Advertising effects
5
Information behaviour
5
Informationsverhalten
5
Viral marketing
5
Virales Marketing
5
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5
Holiday behaviour
4
Innovation adoption
4
Innovationsakzeptanz
4
Social media
4
Urlaubsverhalten
4
Brand
3
Brand image
3
Brand management
3
Confidence
3
Credibility
3
E-commerce
3
Electronic Commerce
3
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3
Heuristic–systematic model
3
Kaufentscheidung
3
Markenartikel
3
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3
Markenimage
3
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3
Marketingmanagement
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3
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37
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Abdelwahab, Mohamed
1
Abdo, Said Shabban
1
Aboul-Dahab, Sameh
1
Agag, Gomaa
1
Al-Shafi, Shafi
1
Bai, Haiqing
1
Bao, Ying
1
Benbasat, Izak
1
Blanco-Encomienda, Francisco Javier
1
Bose, Indranil
1
Chan-Olmsted, Sylvia M.
1
Chen, Wenjing
1
Chen, Xiayu
1
Chen, Yanying
1
Chen, Yun Victoria
1
Cheng, Xusen
1
Cheng, Zi-Chin
1
Chu, Xiumin
1
Dai, You-De
1
Davis, Joshua M.
1
Deng, Fang
1
Duong, Linh Nguyen Khanh
1
Ebrahimi, Sepideh
1
Eid, Riyad
1
El-Haddadeh, Ramzi
1
Engel, Rafael
1
Fan, Liu
1
Fan, Lu
1
Ferran, Carlos
1
Gardiner, Sarah
1
Geng, Shuang
1
Ghasemaghaei, Maryam
1
Gong, Yuhuang
1
Guo, Junpeng
1
Guo, Rui
1
Gursoy, Dogan
1
Hu, Yajie
1
Hu, Yue
1
Huang, Albert H.
1
Huang, Bingrui
1
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Journal of retailing and consumer services
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of consumer studies
2
International journal of contemporary hospitality management
2
Journal of internet commerce
2
Journal of management information systems : JMIS
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Asia Pacific business review
1
Electronic commerce research
1
Group decision and negotiation
1
Industrial Management & Data Systems
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of Trade Science
1
Journal of consumer marketing
1
Journal of electronic commerce research : JECR
1
Journal of marketing communications
1
Journal of media business studies
1
Journal of promotion management : innovations in planning and applied research
1
Management Science
1
Nonprofit management & leadership
1
Online Information Review
1
Psychology & marketing
1
Tourism management : research, policies, practice
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Tourism management perspectives : TMP
1
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ECONIS (ZBW)
35
Other ZBW resources
2
RePEc
1
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21
Exploring the serial position effects of online consumer reviews on heuristic vs. systematic information processing and consumer decision-making
Lee, Yukyung
;
Lin, Carolyn A.
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 297-319
Persistent link: https://www.econbiz.de/10013352907
Saved in:
22
What convinces donors? : an analysis of donation-based crowdfunding projects from nonprofit charities : the case of South Korea
Kim, Soobin
;
Kang, Chulhee
;
Engel, Rafael
- In:
Nonprofit management & leadership
32
(
2022
)
4
,
pp. 627-649
Persistent link: https://www.econbiz.de/10013279475
Saved in:
23
Will reviewer recommendation source and cured status bias review helpfulness in online health community?
Hu, Yajie
;
Zhou, Shasha
- In:
Online Information Review
47
(
2022
)
4
,
pp. 680-696
OHCs is still rare. Thus, based on the
heuristic-systematic
model
(HSM), this research explores how two unique reviewer …
Persistent link: https://www.econbiz.de/10014966805
Saved in:
24
Antecedents of trust and adoption intention toward artificially intelligent recommendation systems in travel planning : a
heuristic-systematic
model
Shi, Si
;
Gong, Yuhuang
;
Gursoy, Dogan
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
8
,
pp. 1714-1734
Persistent link: https://www.econbiz.de/10012625579
Saved in:
25
The effects of ad heuristic and systematic cues on consumer brand awareness and purchase intention : investigating the bias effect of heuristic information processing
Tan, Yingsi
;
Geng, Shuang
;
Katsumata, Sotaro
;
Xiong, Xiaojun
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012665878
Saved in:
26
The adoption of online product information : cognitive and affective evaluations
Kang, Tsan-Ching
;
Hung, Shin-Yuan
;
Huang, Albert H.
- In:
Journal of internet commerce
19
(
2020
)
4
,
pp. 373-403
Persistent link: https://www.econbiz.de/10012312282
Saved in:
27
Positive emotion bias : role of emotional content from online customer reviews in purchase decisions
Guo, Junpeng
;
Wang, Xiaopan
;
Wu, Yi
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012132158
Saved in:
28
Whose and what content matters? : consumers' liking behavior toward advertisement in microblogs
Chu, Xiumin
;
Liu, Yezheng
;
Chen, Xiayu
;
Ling, Haifeng
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
4
,
pp. 252-276
Persistent link: https://www.econbiz.de/10012404582
Saved in:
29
Factors affecting the adoption of an electronic word of mouth message : a meta-analysis
Qahri-Saremi, Hamed
;
Montazemi, Ali Reza
- In:
Journal of management information systems : JMIS
36
(
2019
)
3
,
pp. 969-1001
Persistent link: https://www.econbiz.de/10012198630
Saved in:
30
Moderators for partition dependence in prediction markets
Kloker, Simon
;
Straub, Tim Jochen
;
Weinhardt, Christof
- In:
Group decision and negotiation
28
(
2019
)
4
,
pp. 723-756
Persistent link: https://www.econbiz.de/10012121579
Saved in:
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