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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
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Consumer behaviour
131
Konsumentenverhalten
131
Internet marketing
114
Online-Marketing
114
Social Web
114
Social web
114
Online retailing
55
Online-Handel
55
Beziehungsmarketing
43
Relationship marketing
43
E-commerce
42
Electronic Commerce
42
Brand management
40
Markenführung
40
Advertising effects
35
Werbewirkung
35
Social media marketing
31
Viral marketing
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Virales Marketing
31
Marketing management
25
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25
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23
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23
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English
198
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Peltier, James
8
Lee, Hyun-hwa
4
Milne, George R.
4
Lennon, Sharron J.
3
Limbu, Yam B.
3
Phau, Ian
3
Schibrowsky, John A.
3
Altobello, Suzanne A.
2
Banerjee, Syagnik
2
Bhattarai, Ashok
2
Bright, Laura F.
2
Chattaraman, Veena
2
Coker, Kesha K.
2
Dahl, Andrew J
2
Dix, Steve
2
Farhang, Maryam
2
Gilbert, Juan E.
2
Goldsmith, Ronald E.
2
Ha, Young
2
Harridge-March, Sally
2
Hartemo, Mari
2
Hofacker, Charles F.
2
Im, Hyunjoo
2
Kabadayi, Sertan
2
Kim, Minjeong
2
Kim, Seeun
2
Kwon, Wi-suk
2
Labrecque, Lauren I.
2
Lepkowska-White, Elzbieta
2
Lin, Tom M. Y.
2
Loureiro, Sandra Maria Correia
2
Lwin, Michael
2
Ma, Yoon Jin
2
Ma, Zecong
2
Minor, Michael
2
Nill, Alexander F.
2
Rowley, Jennifer
2
Schultz, Don E.
2
Soares, Ana Maria
2
Stoel, Leslie
2
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
952
Journal of retailing and consumer services
716
SpringerLink / Bücher
580
Technological forecasting & social change : an international journal
537
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
421
Telecommunications policy : the international journal of digital economy, data sciences and new media
403
NBER working paper series
387
Electronic commerce research
347
Information systems research : ISR
332
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Online Information Review
329
International journal of business information systems : IJBIS
326
Springer eBook Collection
316
International journal of internet marketing and advertising : IJIMA
299
Working paper / National Bureau of Economic Research, Inc.
297
Journal of internet commerce
267
NBER Working Paper
258
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
248
Journal of payments strategy & systems
244
Journal of management information systems : JMIS
240
International journal of electronic marketing and retailing : IJEMR
231
Information systems and e-business management : ISeB
230
Industrial marketing management : the international journal for industrial and high-tech firms
229
Tourism management : research, policies, practice
225
International journal of hospitality management
224
CESifo working papers
211
International journal of e-business research : an official publication of the Information Resources Management Association
204
Electronic commerce research and applications
200
Psychology & marketing
197
Finance research letters
196
Journal of electronic commerce research : JECR
195
International journal of electronic commerce : IJEC
194
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
194
European journal of operational research : EJOR
186
International journal of production research
180
Journal of advertising research
180
International journal of production economics
178
Information economics and policy : IEP
173
Premier reference source
170
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ECONIS (ZBW)
198
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1
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198
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1
Cutting-edge research in social media and interactive marketing : a review and research agenda
Peltier, James
;
Dahl, Andrew J
;
Drury, Lauren
;
Khan, Tracy
- In:
Journal of research in interactive marketing : …
18
(
2024
)
5
,
pp. 900-944
Persistent link: https://www.econbiz.de/10015062986
Saved in:
2
Social commerce in the social media age : understanding how interactive commerce enhancements navigate app continuance intention
Chong, Sin-Er
;
Ng, Siew Imm
;
Norazlyn Kamal Basha
;
Lim …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
5
,
pp. 865-899
Persistent link: https://www.econbiz.de/10015062985
Saved in:
3
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
4
Effects of relational embeddedness on users' intention to participate in value co-creation of social e-commerce platforms
Xiao, Liang
;
Wang, Jiawei
;
Wei, Xinyu
- In:
Journal of research in interactive marketing : …
18
(
2024
)
3
,
pp. 410-429
Persistent link: https://www.econbiz.de/10015062120
Saved in:
5
Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James
;
Dahl, Andrew J.
;
Schibrowsky, John A.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
Saved in:
6
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
7
Multirooming : generating e-satisfaction throughout omnichannel consumer journey design and online customer experience
Angel Moliner, Miguel
;
Tortosa-Edo, Vicent
- In:
Journal of research in interactive marketing : …
18
(
2024
)
3
,
pp. 349-369
Persistent link: https://www.econbiz.de/10015062109
Saved in:
8
How do consumers choose offline shops on online platforms? : an investigation of interactive consumer decision processing in diagnosis-and-cure markets
Lee, Jennifer JooYeon
;
Ma, Zecong
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013277423
Saved in:
9
How do consumers interact with social media influencers in extraordinary times?
Saldanha, Natalya
;
Mulye, Rajendra
;
Japutra, Arnold
- In:
Journal of research in interactive marketing : …
18
(
2024
)
3
,
pp. 333-348
Persistent link: https://www.econbiz.de/10015062104
Saved in:
10
The effects of live comments and advertisements on social media engagement : application to short-form online video
Zhang, Xiaodan
;
Zhao, Zhanbo
;
Wang, Kui
- In:
Journal of research in interactive marketing : …
18
(
2024
)
3
,
pp. 485-505
Persistent link: https://www.econbiz.de/10015062524
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