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~person:"Hunt, Shelby D."
~person:"Maclaran, Pauline"
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Search: subject:"Marketing theory"
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Marketingtheorie
71
Marketing theory
68
Marketing
12
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10
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10
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8
History of economic thought
8
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Hunt, Shelby D.
Maclaran, Pauline
Tadajewski, Mark
78
Sheth, Jagdish N.
50
Kotler, Philip
42
Vargo, Stephen L.
34
Jones, D. G. Brian
30
Malhotra, Naresh K.
29
Lusch, Robert F.
28
Shaw, Eric H.
23
Brown, Stephen
22
Grönroos, Christian
21
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Saren, Michael
20
Kuß, Alfred
19
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17
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16
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15
Kumar, V.
14
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14
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13
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12
Wierenga, Berend
12
Dixon, Donald F.
11
Green, Paul E.
11
Hanssens, Dominique M.
11
Hauser, John R.
11
Kollmann, Tobias
11
Meffert, Heribert
11
Stremersch, Stefan
11
Cova, Bernard
10
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10
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10
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10
Verhoef, Peter C.
10
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10
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10
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9
Albers, Sönke
9
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6
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5
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4
A twenty-first century guide to Aldersonian marketing thought
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Grid series in marketing
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Handbook on ethics and marketing
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Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
70
USB Cologne (EcoSocSci)
4
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1
Indigenous theory development in marketing : the foundational premises approach
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
10
(
2020
)
1/2
,
pp. 8-17
Persistent link: https://www.econbiz.de/10012296590
Saved in:
2
Reflections on some key issues and challenges for marketing for social good
Bádéjọ́, Folúké
;
Maclaran, Pauline
;
Chatzidakis, …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
11/12
,
pp. 1203-1217
Persistent link: https://www.econbiz.de/10013466512
Saved in:
3
The marketing discipline's troubled trajectory : the manifesto conversation, candidates for central focus, and prognosis for renewal
Hunt, Shelby D.
;
Madhavaram, Sreedhar
;
Hatfield, Hunter N.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 139-156
Persistent link: https://www.econbiz.de/10014225827
Saved in:
4
A general theory of marketing : Conceivable, elusive, or illusive
Varadarajan, Rajan
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 177-183
Persistent link: https://www.econbiz.de/10014225833
Saved in:
5
Continuing the manifesto conversation : toward building a renewal capability for the marketing discipline
Madhavaram, Sreedhar
;
Hatfield, Hunter N.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 188-195
Persistent link: https://www.econbiz.de/10014225837
Saved in:
6
Gendered marketing
Maclaran, Pauline
;
Chatzidakis, Andreas
-
2022
"Performing an in-depth exploration of the gendered nature of
marketing
theory
and practice, this timely book unpacks …
Persistent link: https://www.econbiz.de/10013400349
Saved in:
7
Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 52-62
Persistent link: https://www.econbiz.de/10011883307
Saved in:
8
The nature and origins of impactful research in marketing
Hunt, Shelby D.
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
2
,
pp. 130-141
Persistent link: https://www.econbiz.de/10012497112
Saved in:
9
The five stages of the macromarketing field of study : from raison d'etre to field of significant promise
Hunt, Shelby D.
;
Hass, Ashley
;
Manis, Kerry T.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 10-24
Persistent link: https://www.econbiz.de/10012485415
Saved in:
10
Institutional norms and the institutionalization of macromarketing : historical insights, the long macro view, and service-dominant logic
Hunt, Shelby D.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 286-293
Persistent link: https://www.econbiz.de/10012264007
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