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~type_genre:"Article in journal"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Psychology & marketing"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Search: subject:"Medien"
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Social Web
292
Social web
292
Consumer behaviour
182
Internet marketing
182
Konsumentenverhalten
182
Online-Marketing
182
social media
88
Brand management
87
Markenführung
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Virales Marketing
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318
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Loureiro, Sandra Maria Correia
9
Rita, Paulo
5
Sauer, Nicola E.
4
Acikgoz, Fulya
3
Boutsouki, Christina
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Guerreiro, João Pedro Silva Martins
3
Hatzithomas, Leonidas
3
Ibrahim, Blend
3
Ruyter, Ko de
3
Sarmento, Eduardo Moraes
3
Thomas, Veronica L.
3
Anlamlier, Eda
2
Antoniadis, Ioannis
2
Assimakopoulos, Costas
2
Balakrishnan, Janarthanan
2
Bao, Tong
2
Bilro, Ricardo Godinho
2
Buhalis, Dimitrios
2
Calabuig Moreno, Ferran
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Chung, Yoo Jin
2
Cuomo, Maria Teresa
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Dodoo, Naa Amponsah
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Dolen, Willemijn M. van
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Duh, Helen Inseng
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Erkan, Ismail
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Festa, Giuseppe
2
Giordano, Alex
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Greve, Goetz
2
Gustafsson, Anders
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Ha, Louisa
2
Hazari, Sunil
2
Kapoor, Payal S.
2
Kim, Eunice
2
Kim, Jooyoung
2
Krishen, Anjala S.
2
Kwon, Eun Sook
2
Langaro, Daniela
2
Logan, Kelty
2
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International journal of internet marketing and advertising : IJIMA
Psychology & marketing
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
458
Technological forecasting & social change : an international journal
254
Journal of retailing and consumer services
229
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
217
Information systems research : ISR
145
Tourism management : research, policies, practice
124
Journal of management information systems : JMIS
123
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
117
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
102
Journal of advertising research
98
Journal of marketing communications
97
Industrial marketing management : the international journal for industrial and high-tech firms
95
Business horizons
91
Management science : journal of the Institute for Operations Research and the Management Sciences
88
The journal of media economics
88
International journal of advertising : the review of marketing communications
86
Journal of internet commerce
86
Management information systems : mis quarterly
86
International journal of business information systems : IJBIS
85
International journal of hospitality management
84
Electronic commerce research
79
Journal of marketing management : MM
79
Journal of travel and tourism marketing
75
Journal of media business studies
74
HMD : Praxis der Wirtschaftsinformatik
73
International journal of electronic commerce : IJEC
71
Journal of information & knowledge management : JIKM
69
The journal of product & brand management
69
Journal of electronic commerce research : JECR
67
The journal of brand management : an international journal
65
International journal of electronic marketing and retailing : IJEMR
64
International journal of networking and virtual organisations : IJNVO
64
Cogent business & management
63
Corporate communications : an international journal
63
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
63
Journal of marketing
62
International journal of technology marketing : IJTMkt
61
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ECONIS (ZBW)
318
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1
Bloggers' interactive practices and their followers' purchase intentions : the mediating roles of perceived credibility and followers' para-social interactions
Olfat, Mohammad
;
Nasir, Melika
;
Shokoohyar, Sina
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 390-415
Persistent link: https://www.econbiz.de/10014513558
Saved in:
2
Viewer responses to product messages using one-person media influencers
Han, Kyoo-Hoon
;
Lee, Eunmi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 104-122
Persistent link: https://www.econbiz.de/10012512698
Saved in:
3
How social media influencer collaborations are perceived by consumers
Thomas, Veronica L.
;
Fowler, Kendra
;
Taheran, Faegheh
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 168-183
Persistent link: https://www.econbiz.de/10014467483
Saved in:
4
Meta-analysis of social media influencer impact : key antecedents and theoretical foundations
Han, Jiseon
;
Balabanis, George
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 394-426
Persistent link: https://www.econbiz.de/10014467579
Saved in:
5
Nostalgia and negotiation : the electronic word-of-mouth and social well-being of older consumers
Wilson-Nash, Carolyn
;
Pavlopoulou, Ismini
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 532-546
Persistent link: https://www.econbiz.de/10014467611
Saved in:
6
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
7
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
8
A brand-centric framework for ephemeral media : conceptual approach to Instagram stories
Pınarbaşı, Fatih
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 570-592
Persistent link: https://www.econbiz.de/10012670730
Saved in:
9
Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf
;
Plangger, Kirk
;
Sands, Sean
;
Campbell, Colin L.
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
Saved in:
10
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
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