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Search: subject:"Produktgestaltung"
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Produktgestaltung
42
Product design
18
Vereinigte Staaten
11
Consumer behaviour
10
Konsumentenverhalten
10
product design
6
Brand management
5
Markenführung
5
New product development
4
Produktentwicklung
4
Brand image
3
Innovation
3
Markenimage
3
Marketing management
3
Marketingmanagement
3
Marktforschung
3
Packaging
3
Verbraucherschutz
3
Verpackung
3
Customer integration
2
Innovation management
2
Innovationsmanagement
2
Kundenintegration
2
branding
2
logos
2
package design
2
user design
2
Absatz
1
Absatzorganisation
1
Absatzpolitik
1
Aesthetics
1
Aussenwirtschaftsbetrieb
1
Automotive industry
1
B-to-B-Marketing
1
Betriebsrisiko
1
Brand
1
Business-to-business marketing
1
Cognition
1
Competition
1
Conjoint analysis
1
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42
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18
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24
English
18
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Balachander, Subramanian
2
Day, George S.
2
Herrmann, Andreas
2
Landwehr, Jan Rüdiger
2
Mazze, Edward M.
2
Swan, John E.
2
Affonso, Felipe M.
1
Allen, B. J.
1
Armstrong, Gary M.
1
Basuroy, Suman
1
Bonney, Leff
1
Boyd, D. Eric
1
Burnett, Stephen C.
1
Cardozo, Richard N.
1
Catry, Bernard
1
Chandrasekaran, Deepa
1
Chen, Haipeng
1
Chevalier, Michel
1
Chitturi, Ravindra
1
Combs, Linda Jones
1
Crawford, C. Merle
1
Dahl, Darren W.
1
Day, Ralph L.
1
Dickson, Peter R.
1
Feldman, Laurence P.
1
Franke, Nikolaus
1
Fuchs, Christoph
1
Gal-Or, Esther
1
Geylani, Tansev
1
Ginter, James L.
1
Goebel, John W.
1
Hamelman, Paul W.
1
Harrell, Stephen G.
1
Herd, Kelly B.
1
Hill, Richard M.
1
Hippel, Eric von
1
Hlavacek, James D.
1
Homburg, Christian
1
Janiszewski, Chris A.
1
Jensen jr., Walter
1
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Journal of marketing
International journal of production research
155
International journal of product development : IJPD
154
International journal of production economics
68
Management science : journal of the Institute for Operations Research and the Management Sciences
54
The journal of product innovation management : an international publication of the Product Development & Management Association
50
IEEE transactions on engineering management : EM
47
Beiträge zum Produkt-Marketing
39
Journal of business research : JBR
38
International journal of product lifecycle management : IJPLM
35
Europäische Hochschulschriften / 5
34
European journal of operational research : EJOR
31
International journal of industrial organization
28
The journal of industrial economics
28
Faculty & research / Insead : working paper series
27
Human factors and ergonomics in consumer product design : methods and techniques
27
California management review
26
Journal of marketing research : JMR
26
Product experience
26
Research policy : policy, management and economic studies of science, technology and innovation
25
SpringerLink / Bücher
23
European journal of marketing : EJM
22
Psychology & marketing
22
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
22
Journal of retailing and consumer services
21
International journal of technology management : IJTM
20
Production and operations management : an international journal of the Production and Operations Management Society
20
Creativity and innovation management
19
Harvard business review : HBR
19
The American economic review
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
Human factors and ergonomics in consumer product design : uses and applications
17
International journal of productivity and quality management : IJPQM
17
Jahrbuch der Absatz- und Verbrauchsforschung
17
Journal of fashion marketing and management
17
Technovation : the international journal of technological innovation, entrepreneurship and technology management
17
CORE discussion paper : DP
16
International journal of six sigma and competitive advantage : IJSSCA
16
Corporate creativity : developing an innovative organization
15
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ECONIS (ZBW)
42
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1
Understanding consumer self-design abandonment : a dynamic perspective
Krause, Franziska
;
Franke, Nikolaus
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014582899
Saved in:
2
Symbolically simple : how simple packaging design influences willingness to pay for consumable products
Ton, Lan Anh N.
;
Smith, Rosanna K.
;
Sevilla, Julio
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 121-140
Persistent link: https://www.econbiz.de/10014582904
Saved in:
3
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
4
Who is wary of user design? : the role of power-distance beliefs in preference for user-designed products
Paharia, Neeru
;
Swaminathan, Vanitha
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 91-107
Persistent link: https://www.econbiz.de/10012176002
Saved in:
5
Design crowdsourcing : the impact on new product performance of sourcing design solutions from the "crowd"
Allen, B. J.
;
Chandrasekaran, Deepa
;
Basuroy, Suman
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 106-123
Persistent link: https://www.econbiz.de/10011810269
Saved in:
6
(When) does third-party recognition for design excellence affect financial performance in business-to-business markets?
Boyd, D. Eric
;
Kannan, P. K.
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 108-123
Persistent link: https://www.econbiz.de/10011850433
Saved in:
7
Provision of optional versus standard product features in competition
Balachander, Subramanian
;
Gal-Or, Esther
;
Geylani, Tansev
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 80-95
Persistent link: https://www.econbiz.de/10011697821
Saved in:
8
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
9
New product design : concept, measurement, and consequences
Homburg, Christian
;
Schwemmle, Martin
;
Kuehnl, Christina
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 41-56
Persistent link: https://www.econbiz.de/10011485860
Saved in:
10
Place the logo high or low? : using conceptual metaphors of power in packaging design
Sundar, Aparna
;
Noseworthy, Theodore J.
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 138-151
Persistent link: https://www.econbiz.de/10010419891
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