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~isPartOf:"The journal of business & industrial marketing"
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Search: subject:"Relationship marketing"
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Relationship marketing
195
Beziehungsmarketing
192
Lieferantenmanagement
110
Supplier relationship management
110
B-to-B-Marketing
86
Business-to-business marketing
86
Customer satisfaction
33
Kundenzufriedenheit
33
Consumer behaviour
29
Konsumentenverhalten
29
Marketing management
29
Marketingmanagement
29
Salespeople
25
Verkaufspersonal
25
Innovation
19
Confidence
18
Customer integration
18
Vertrauen
18
Betriebliche Wertschöpfung
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Kundenintegration
17
Value creation
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Firm performance
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Unternehmenserfolg
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E-commerce
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Electronic Commerce
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Selling
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Verkauf
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Customer value
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Kundenwert
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Lieferkette
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Performance measurement
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Performance-Messung
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Supply chain
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Brand management
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Business network
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Dienstleistungsqualität
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Markenführung
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Service quality
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Svensson, Göran
5
Kowalkowski, Christian
3
Schwepker, Charles H. <Jr.>
3
Anaza, Nwamaka A.
2
Ballantyne, David
2
Bettis-Outland, Harriette
2
Betts-Outland, Harriette
2
Cabanelas, Pablo
2
Cobelli, Nicola
2
Drummond, Conor
2
Edvardsson, Bo
2
Huang, Ying
2
Høgevold, Nils
2
Itani, Omar S.
2
Lacoste, Sylvie
2
Lin, Ming-ji James
2
McGrath, Helen
2
Nyadzayo, Munyaradzi
2
Nyadzayo, Munyaradzi W.
2
O'Toole, Thomas
2
Otero-Neira, Carmen
2
Padin, Carmen
2
Sharma, Neeru
2
Singh, Ramendra
2
Sternquist, Brenda J.
2
Storbacka, Kaj
2
Strandvik, Tore
2
Ulkuniemi, Pauliina
2
Vieira, Valter Afonso
2
Abousamra, Alaa Abdelaziz
1
Agnihotri, Raj
1
Ahmad, Bilal
1
Ajitha, Aswathy Asokan
1
Akhtar, Nadeem
1
Akrout, Houcine
1
Akrout, Wafa
1
Al-Husan, Faten Baddar
1
Al-Kwifi, Sam O.
1
AlHussan, Fawaz Baddar
1
Albadvi, Amir
1
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International Conference on Relationship Marketing <9, 2009, Berlin>
2
Published in...
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The journal of business & industrial marketing
Journal of business research : JBR
650
Journal of retailing and consumer services
583
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
259
The journal of services marketing
225
The service industries journal
187
Journal of the Academy of Marketing Science
172
Journal of strategic marketing
170
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
116
The journal of product & brand management
111
Tourism management : research, policies, practice
111
Asia Pacific journal of marketing and logistics
107
European Journal of Marketing
107
Marketing intelligence & planning
107
The journal of brand management : an international journal
107
Journal of Business & Industrial Marketing
106
Journal of service management
106
Journal of retailing
104
Cogent business & management
102
Gabler Edition Wissenschaft
102
Psychology & marketing
101
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
European journal of marketing : EJM
95
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of Services Marketing
78
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
The international review of retail, distribution and consumer research
74
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ECONIS (ZBW)
195
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195
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1
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
2
Mastering customer lock-in by servitization innovation strategies of asset specificity
Chiu, Wen-Hong
;
Dai, Zong-Jie
;
Chi, Hui-Ru
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 239-263
Persistent link: https://www.econbiz.de/10014472689
Saved in:
3
Artificial intelligence in customer relationship management : literature review and future research directions
Ledro, Cristina
;
Nosella, Anna
;
Vinelli, Andrea
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 48-63
Persistent link: https://www.econbiz.de/10013538912
Saved in:
4
Customer reference marketing in internationalizing SMEs : a service perspective
Tolstoy, Daniel
;
Melén Hånell, Sara
;
Özbek, Nurgül
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 94-105
Persistent link: https://www.econbiz.de/10013538916
Saved in:
5
B2C multi- to single-channel : the effect of removing a consumer channel preference on consumer retailer and channel choice
Ngoh, Cheryl-lyn
;
Mellema, Hillary N.
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10014472710
Saved in:
6
Factors influencing m-loyalty and customer reuse intention toward mobile instant messaging services
Mehdi, Mokhalles Mohammad
;
Kler, Arshan
;
Nafees, Lubna
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014472711
Saved in:
7
The effect of environmental competitiveness, customer and competitor orientation on export performance
Arun, Korhan
;
Ozmutlu, Saniye Yildirim
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 142-160
Persistent link: https://www.econbiz.de/10014472724
Saved in:
8
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
9
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
10
The role of CRM implementation in internal capital markets
Cheng, Zhuo June
;
Min, Yinghua
;
Tian, Feng
;
Xu, Sean Xin
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 407-422
Persistent link: https://www.econbiz.de/10014473081
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