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~subject:"Beziehungsmarketing"
~isPartOf:"International journal of business information systems : IJBIS"
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Beziehungsmarketing
Internet marketing
44
Online-Marketing
44
Social Web
29
Social web
29
Consumer behaviour
19
Konsumentenverhalten
19
E-commerce
14
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Aboalganam, Khalid M.
1
Alipour, Sima
1
Asgharinajib, Maryam
1
Awad, Hussain A. H.
1
Ayodeji, Ogunmola Gabriel
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Dashti, Mehdi
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Dolatabadi, Hossein Rezaei
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Trisnaty, Ida Ayu Kadek
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International journal of business information systems : IJBIS
Journal of business research : JBR
71
Journal of retailing and consumer services
54
International journal of internet marketing and advertising : IJIMA
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Industrial marketing management : the international journal for industrial and high-tech firms
28
The journal of product & brand management
24
International journal of electronic marketing and retailing : IJEMR
23
Marketing intelligence & planning
21
SpringerLink / Bücher
20
Journal of international marketing
19
Journal of promotion management : innovations in planning and applied research
17
Journal of internet commerce
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
15
Asia Pacific journal of marketing and logistics
15
Journal of marketing communications
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Journal of strategic marketing
14
Journal of the Academy of Marketing Science
14
Business horizons
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
The journal of brand management : an international journal
12
The service industries journal
12
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
11
The journal of business & industrial marketing
11
International journal of hospitality management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
International journal of technology marketing : IJTMkt
10
Journal of marketing
10
Journal of marketing management : MM
10
Technological forecasting & social change : an international journal
10
Cogent business & management
9
Customer engagement : contemporary issues and challenges
9
Psychology & marketing
9
International journal of contemporary hospitality management
8
International journal of retail & distribution management
8
Journal of global marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
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ECONIS (ZBW)
10
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1
The impact of e-marketing and marketing orientation on firm performance with moderating role of social media usage
Awad, Hussain A. H.
;
Aboalganam, Khalid M.
- In:
International journal of business information systems : …
42
(
2023
)
3/4
,
pp. 542-566
Persistent link: https://www.econbiz.de/10014287188
Saved in:
2
How does Snapp interact with customers? : investigating customer engagement solutions in Snapp's digital organisation with netnography method
Rastgar, Abbas Ali
;
Asgharinajib, Maryam
;
Alipour, Sima
- In:
International journal of business information systems : …
42
(
2023
)
3/4
,
pp. 331-348
Persistent link: https://www.econbiz.de/10014287192
Saved in:
3
Determinants of the success of online retail in India
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
International journal of business information systems : …
37
(
2021
)
2
,
pp. 246-262
Persistent link: https://www.econbiz.de/10012596507
Saved in:
4
Antecedents and consequences to app engagement among young consumers in India
Roy, Souvik
;
Mandal, Santanu
- In:
International journal of business information systems : …
33
(
2020
)
3
,
pp. 337-359
Persistent link: https://www.econbiz.de/10012199310
Saved in:
5
Application of the stimuli-organism-response framework to factors influencing social commerce intentions among social network users
Dashti, Mehdi
;
Sanayei, Ali
;
Dolatabadi, Hossein Rezaei
; …
- In:
International journal of business information systems : …
30
(
2019
)
2
,
pp. 177-202
Persistent link: https://www.econbiz.de/10012037771
Saved in:
6
E-commerce market trends : a case study in leveraging Web 2.0 technologies to gain and improve competitive advantage
Kiu, Ching-Chieh
;
Lee, Chien-Sing
- In:
International journal of business information systems : …
25
(
2017
)
3
,
pp. 373-392
Persistent link: https://www.econbiz.de/10011756978
Saved in:
7
Factors identification of online reputation and relationship with trust : a study of generation Y
Gupta, Rashik
;
Ponnuru, Karteek Ramalinga
;
Kumar, Anil
; …
- In:
International journal of business information systems : …
26
(
2017
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011856427
Saved in:
8
Search engine marketing and customer relationship management within a social media environment
Smith, Alan D.
- In:
International journal of business information systems : …
22
(
2016
)
2
,
pp. 181-210
Persistent link: https://www.econbiz.de/10011610178
Saved in:
9
Effect of virtual community involvement on new product development : case studies on Indonesian online commerce companies
Nursiam, Suciwati
;
Handayani, Putu Wuri
;
Trisnaty, Ida …
- In:
International journal of business information systems : …
22
(
2016
)
4
,
pp. 397-421
Persistent link: https://www.econbiz.de/10011636583
Saved in:
10
The impact of social networking functionalities on online shopping : an examination of the web's relative advantage
Ho, Ree
;
Vogel, Douglas R.
- In:
International journal of business information systems : …
16
(
2014
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10010395187
Saved in:
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