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Green marketing
24
Öko-Marketing
24
Consumer behaviour
22
Konsumentenverhalten
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Environmental consciousness
15
Umweltbewusstsein
15
Sustainable product
12
Öko-Produkt
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Advertising
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green marketing
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green advertising
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Green advertising
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Bailey, Ainsworth Anthony
1
Blaisi, LaVon F.
1
Carrete-Lucero, Lorena de la Paz
1
Castaño, Raquel
1
Cho, Moonhee
1
Cowan, Kirsten
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Davis, Ingrid
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Eräranta, Kirsi
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Felix, Reto
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Lee, Jinhee
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Rünz, Sofie
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International journal of consumer studies
Journal of marketing communications
Journal of business research : JBR
24
Business strategy and the environment
22
Journal of advertising : official publication of the American Academy of Advertising
16
International journal of hospitality management
14
Journal of retailing and consumer services
14
Marketing intelligence & planning
14
International journal of contemporary hospitality management
12
Cogent business & management
10
Journal of strategic marketing
9
Amfiteatru economic : an economic and business research periodical
8
Journal of international consumer marketing
8
International journal of advertising : the review of marketing communications
7
International journal of green economics : IJGE
7
Journal of business ethics : JOBE
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : JPM
7
Journal of travel and tourism marketing
7
Asia Pacific journal of marketing and logistics
6
Asia-Pacific journal of business administration
6
Green consumerism : perspectives, sustainability, and behavior
6
Green marketing and environmental responsibility in modern corporations
6
International journal of green economics
6
Journal of Islamic marketing
6
Journal of global marketing
6
Journal of marketing management : MM
6
The journal of business & industrial marketing
6
European research studies
5
Global business review
5
Green advertising and the reluctant consumer
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of production economics
5
Journal of hospitality marketing & management
5
Journal of the Academy of Marketing Science
5
Psychology & marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Corporate social responsibility and environmental management
4
Driving green consumerism through strategic sustainability marketing
4
International journal of advertising : the quarterly review of marketing communications
4
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ECONIS (ZBW)
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1
Is it possible to create a favorable impression of greenness on skin care websites?
Seelig, Michelle I.
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 358-378
Persistent link: https://www.econbiz.de/10014294871
Saved in:
2
When the green in green packaging backfires : gender effects and perceived masculinity of environmentally friendly products
Felix, Reto
;
González, Eva M.
;
Castaño, Raquel
; …
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 925-943
Persistent link: https://www.econbiz.de/10013177044
Saved in:
3
"Fly responsibly" : a case study on consumer perceptions of a green demarketing campaign
Hesse, Andreas
;
Rünz, Sofie
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 232-252
Persistent link: https://www.econbiz.de/10013371012
Saved in:
4
Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour
Khan Md. Raziuddin Taufique
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 272-290
Persistent link: https://www.econbiz.de/10013371015
Saved in:
5
The (in)congruency effects of message framing and image valence on consumers' responses to green advertising : focus on issue involvement as a moderator
Lee, Jinhee
;
Cho, Moonhee
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 617-636
Persistent link: https://www.econbiz.de/10013371055
Saved in:
6
Saudi females' buying behavior of green cosmetics : a pertinent motivational aspect
Khan, Sania
;
Salim, Ansa
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 594-606
Persistent link: https://www.econbiz.de/10012624670
Saved in:
7
Consumer responses toward green advertising : the effects of gender, advertising skepticism, and green motive attribution
Yu, Jason
- In:
Journal of marketing communications
26
(
2020
)
4
,
pp. 414-433
Persistent link: https://www.econbiz.de/10012203483
Saved in:
8
What triggers young Millennials to purchase eco-friendly products? : the interrelationships among knowledge, perceived consumer effectiveness, and environmental concern
Heo, Jun
;
Muralidharan, Sidharth
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 421-437
Persistent link: https://www.econbiz.de/10012203322
Saved in:
9
The effectiveness of fear appeals in "green" advertising : an analysis of creative, consumer, and source variables
Shin, Sumin
;
Ki, Eyun-Jung
;
Griffin, W. Glenn
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 473-492
Persistent link: https://www.econbiz.de/10011849983
Saved in:
10
Promoting green buildings : do Chinese consumers care about green building enhancements?
Luo, Wen
;
Kanzaki, Mamoru
;
Matsushita, Koji
- In:
International journal of consumer studies
41
(
2017
)
5
,
pp. 545-557
Persistent link: https://www.econbiz.de/10011824406
Saved in:
11
Green apparel buying behaviour : a study on Indian youth
Khare, Arpita
;
Sadachar, Amrut
- In:
International journal of consumer studies
41
(
2017
)
5
,
pp. 558-569
Persistent link: https://www.econbiz.de/10011824409
Saved in:
12
Green advertising receptivity : an initial scale development process
Bailey, Ainsworth Anthony
;
Mishra, Aditya
;
Tiamiyu, …
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 327-345
Persistent link: https://www.econbiz.de/10011613179
Saved in:
13
Antecedents of green behavioral intentions : a cross-country study of Turkey, Finland and Pakistan
Konuk, Faruk Anıl
;
Ur Rahman, Saleem
;
Salo, Jari
- In:
International journal of consumer studies
39
(
2015
)
6
,
pp. 586-596
Persistent link: https://www.econbiz.de/10011418906
Saved in:
14
Consumer perceptions of carbon labeling in print advertising : hype or effective communication strategy?
Stokes, Amy
;
Turri, Anna M.
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 300-315
Persistent link: https://www.econbiz.de/10011405893
Saved in:
15
Consumer understanding, perceptions and behaviours with regard to environmentally friendly packaging in a developing nation
Scott, Lindsey
;
Vigar-Ellis, Debbie
- In:
International journal of consumer studies
38
(
2014
)
6
,
pp. 642-649
Persistent link: https://www.econbiz.de/10010510357
Saved in:
16
Green spirit : consumer empathies for green apparel
Cowan, Kirsten
;
Kinley, Tammy
- In:
International journal of consumer studies
38
(
2014
)
5
,
pp. 493-499
Persistent link: https://www.econbiz.de/10010517761
Saved in:
17
Changes in consumer segments and preferences to green labelling
Whitson, Debbora
;
Ozkaya, H. Erkan
;
Roxas, Juanita
- In:
International journal of consumer studies
38
(
2014
)
5
,
pp. 458-466
Persistent link: https://www.econbiz.de/10010517798
Saved in:
18
When does green advertising work? : the moderating role of product type
Kong, Ying
;
Zhang, Lingling
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 197-213
Persistent link: https://www.econbiz.de/10010389733
Saved in:
19
Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits
Grimmer, Martin
;
Woolley, Meghann
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 231-250
Persistent link: https://www.econbiz.de/10010390892
Saved in:
20
How (not) to market socially responsible products : a critical research evaluation
Davis, Ingrid
- In:
Journal of marketing communications
19
(
2013
)
2
,
pp. 136-150
Persistent link: https://www.econbiz.de/10009723419
Saved in:
21
Marketing eco-fashion : the influence of brand name and message explicitness
Yan, Ruoh-nan
;
Hyllegard, Karen H.
;
Blaisi, LaVon F.
- In:
Journal of marketing communications
18
(
2012
)
2
,
pp. 151-168
Persistent link: https://www.econbiz.de/10009532000
Saved in:
22
Construction of consumer choice in the market : challenges for environmental policy
Moisander, Johanna
;
Markkula, Annu
;
Eräranta, Kirsi
- In:
International journal of consumer studies
34
(
2010
)
1
,
pp. 73-79
Persistent link: https://www.econbiz.de/10003938980
Saved in:
23
Green consumer market segmentation : empirical findings from Portugal
Paço, Arminda M. Finisterra do
;
Raposo, Mário
- In:
International journal of consumer studies
34
(
2010
)
4
,
pp. 429-436
Persistent link: https://www.econbiz.de/10003997181
Saved in:
24
Determinants of green electricity adoption among residential customers in Germany
Gerpott, Torsten J.
;
Mahmudova, Ilaha
- In:
International journal of consumer studies
34
(
2010
)
4
,
pp. 464-473
Persistent link: https://www.econbiz.de/10003997222
Saved in:
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