//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Marketing letters : a journal of research in marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Absatzförderung"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Sales promotion
20
Verkaufsförderung
20
Consumer behaviour
11
Konsumentenverhalten
11
Preismanagement
5
Pricing strategy
5
Einzelhandel
3
Kundenbindungsprogramm
3
Loyalty program
3
Retail trade
3
Advertising effects
2
Beziehungsmarketing
2
Brand management
2
Customer satisfaction
2
Decision under uncertainty
2
Einzelhandelspreis
2
Entscheidung unter Unsicherheit
2
Kundenzufriedenheit
2
Ladengestaltung
2
Markenführung
2
Price promotion
2
Relationship marketing
2
Retail price
2
Salespeople
2
Selling
2
Store design
2
Theorie
2
Theory
2
Verkauf
2
Verkaufspersonal
2
Werbewirkung
2
Absatz
1
Advertising
1
Advertising music
1
Arzneimittel
1
Bio-Lebensmittel
1
Brand
1
Brand change
1
Brand image
1
Brand relevance in category
1
more ...
less ...
Online availability
All
Undetermined
5
Free
1
Type of publication
All
Article
20
Type of publication (narrower categories)
All
Article in journal
20
Aufsatz in Zeitschrift
20
Language
All
English
20
Author
All
Bijmolt, Tammo H. A.
2
Mantrala, Murali K.
2
Aspara, Jaakko
1
Barone, Michael J.
1
Bearden, William O.
1
Breugelmans, Els
1
Corfman, Kim P.
1
Dholakia, Utpal M.
1
Dorotic, Matilda
1
Erev, Ido
1
Flores, Constanza
1
Fok, Dennis
1
Garrett, Jason
1
Gopalakrishna, Srinath
1
Haruvy, Ernan
1
Haws, Kelly L.
1
Heiman, Amir
1
Heravi, Saeed M.
1
Herpen, Erica van
1
Herrmann, Andreas
1
Hess, James D.
1
Isojärvi, Jyrki
1
Johnen, Marius
1
Joseph, Kissan
1
Knoferle, Klemens M.
1
Kum, Doreen
1
Landwehr, Jan Rüdiger
1
Lee, Yih Hwai
1
Lee-Wingate, Sooyeon
1
Lyle, Keith B.
1
Martin, Brett A. S.
1
McAlister, Leigh
1
Montoya, Ricardo
1
Morgan, Peter
1
Movarrei, Reza
1
Nierop, Johannes Erjen Maurice van
1
Pervan, Simon J.
1
Schnittka, Oliver
1
Shively, Tom
1
Sloot, Laurens M.
1
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
62
Journal of business research : JBR
59
Journal of retailing
45
Journal of promotion management : JPM
41
Journal of marketing research : JMR
35
Journal of marketing
24
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Psychology & marketing
16
SpringerLink / Bücher
16
Management science : journal of the Institute for Operations Research and the Management Sciences
15
The international review of retail, distribution and consumer research
15
European journal of marketing : EJM
14
Journal of the Academy of Marketing Science
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
International journal of production economics
11
The journal of product & brand management
11
International journal of hospitality management
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
Gabler Edition Wissenschaft
8
Journal of advertising research
8
The service industries journal
8
Company and customer relations
7
International journal of production research
7
Journal of business economics : JBE
7
Marketing : ZFP ; journal of research and management
7
NBER working paper series
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
Faculty & research / Insead : working paper series
6
Information systems research : ISR
6
more ...
less ...
Source
All
ECONIS (ZBW)
20
Showing
1
-
20
of
20
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
2
Evaluating the impact of VAT-free promotion : the role of loyalty program membership and category characteristics
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 455-476
Persistent link: https://www.econbiz.de/10012793434
Saved in:
3
Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius
;
Schnittka, Oliver
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
Saved in:
4
Buying free rewards : the impact of a points-plus-cash promotion on purchase and reward redemption
Montoya, Ricardo
;
Flores, Constanza
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 107-118
Persistent link: https://www.econbiz.de/10012017470
Saved in:
5
The vices and virtues of consumption choices : price promotion and consumer decision making
Yan, Ji
;
Tian, Kun
;
Heravi, Saeed M.
;
Morgan, Peter
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 461-475
Persistent link: https://www.econbiz.de/10011730697
Saved in:
6
Assessing sales contest effectiveness : the role of salesperson and sales district characteristics
Gopalakrishna, Srinath
;
Garrett, Jason
;
Mantrala, Murali K.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 589-602
Persistent link: https://www.econbiz.de/10011537287
Saved in:
7
When deal depth doesn't matter : how handedness consistency influences consumer response to horizontal versus vertical price comparisons
Barone, Michael J.
;
Lyle, Keith B.
;
Winterich, Karen Page
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 213-223
Persistent link: https://www.econbiz.de/10011339348
Saved in:
8
Are points like money? : an empirical investigation of reward promotion effectiveness for multicategory retailers
Wei, Liyuan
;
Xiao, Junji
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
1
,
pp. 99-114
Persistent link: https://www.econbiz.de/10010490140
Saved in:
9
Sales contests versus quotas with imbalanced territories
Syam, Niladri B.
;
Hess, James D.
;
Yang, Ying
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 229-224
Persistent link: https://www.econbiz.de/10009786897
Saved in:
10
Situational and trait interactions among goal orientations
Haws, Kelly L.
;
Bearden, William O.
;
Dholakia, Utpal M.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10009530132
Saved in:
11
It is all in the mix : the interactive effect of music tempo and mode on in-store sales
Knoferle, Klemens M.
;
Spangenberg, Eric R.
;
Herrmann, …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 325-337
Persistent link: https://www.econbiz.de/10009530700
Saved in:
12
The relationship between in-store marketing and observed sales for organic versus fair trade products
Herpen, Erica van
;
Nierop, Johannes Erjen Maurice van
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 293-308
Persistent link: https://www.econbiz.de/10009530703
Saved in:
13
The relationship between online chatter and firm value
McAlister, Leigh
;
Sonnier, Garrett
;
Shively, Tom
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10009517731
Saved in:
14
The joint effects of advertising and product trial : a source-monitoring perspective
Kum, Doreen
;
Lee, Yih Hwai
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 213-226
Persistent link: https://www.econbiz.de/10009305528
Saved in:
15
Do vendors benefit from promotions in a multi-vendor loyalty program?
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 341-356
Persistent link: https://www.econbiz.de/10010217761
Saved in:
16
Two-stage lotteries and the value of unresolved uncertainty
Erev, Ido
;
Haruvy, Ernan
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10003976730
Saved in:
17
A little something for me and maybe for you, too : promotions that relieve guilt
Lee-Wingate, Sooyeon
;
Corfman, Kim P.
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
4
,
pp. 385-395
Persistent link: https://www.econbiz.de/10008796173
Saved in:
18
The economics of demonstrations : the effect of competition on demonstration and pricing strategies
Heiman, Amir
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
4
,
pp. 351-363
Persistent link: https://www.econbiz.de/10008796179
Saved in:
19
A model of the role of free drug samples in physicians' prescription decisions
Joseph, Kissan
;
Mantrala, Murali K.
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
1
,
pp. 15-29
Persistent link: https://www.econbiz.de/10003805708
Saved in:
20
Self-referencing and consumer evaluations of larger-sized female models: a weight locus of control perspective
Martin, Brett A. S.
;
Veer, Ekant
;
Pervan, Simon J.
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
3
,
pp. 197-209
Persistent link: https://www.econbiz.de/10003508109
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->