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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
100
Journal of business research : JBR
90
Qualitative market research : an international journal
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Jahrbuch der Absatz- und Verbrauchsforschung
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International journal of market research
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Europäische Hochschulschriften / 5
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Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
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Journal of consumer behaviour : an international research review
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International journal of forecasting
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Die Betriebswirtschaft : DBW
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Fundamentals of marketing research ; Vol. 2
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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The handbook of marketing research : uses, misuses, and future advances
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Verfahren, Datenauswertung, Ergebnisdarstellung
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European journal of marketing : EJM
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1
How can academics generate great research ideas? : inspiration from ideation practice
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10015057174
Saved in:
2
Introduction: special section on Contemporary marketing strategy research
Rubera, Gaia
;
Tuli, Kapil
;
Wuyts, Stefan
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 171-173
Persistent link: https://www.econbiz.de/10015057431
Saved in:
3
Note: a new approach to the modeling of spatially dependent and heterogeneous geographical regions
Kim, Sunghoon
;
DeSarbo, Wayne
;
Chang, Won
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 792-803
Persistent link: https://www.econbiz.de/10012939504
Saved in:
4
A de-biased direct question approach to measuring consumers' willingness to pay
Hofstetter, Reto
;
Miller, Klaus Matthias
;
Krohmer, Harley
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10012506517
Saved in:
5
A retrospective review of the first 35 years of the International Journal of Research in Marketing
Donthu, Naveen
;
Reinartz, Werner J.
;
Kumar, Satish
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 232-269
Persistent link: https://www.econbiz.de/10012506528
Saved in:
6
Modeling the relationship between firm and user generated content and the stages of the marketing funnel
Colicev, Anatoli
;
Kumar, Ashish
;
O'Connor, Peter
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 100-116
Persistent link: https://www.econbiz.de/10012016493
Saved in:
7
A random coefficients mixture hidden Markov model for marketing research
Kappe, Eelco
;
Stadler Blank, Ashley
;
DeSarbo, Wayne
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 415-431
Persistent link: https://www.econbiz.de/10011943231
Saved in:
8
New product success in the consumer packaged goods industry : a shopper marketing approach
Lamey, Lien
;
Deleersnyder, Barbara
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 432-452
Persistent link: https://www.econbiz.de/10011943234
Saved in:
9
Endogeneity in survey research
Sande, Jon Bingen
;
Ghosh, Mrinal K.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 185-204
Persistent link: https://www.econbiz.de/10011882540
Saved in:
10
When and how to infer heuristic consideration set rules of consumers
Bremer, Lucas
;
Heitmann, Mark
;
Schreiner, Thomas F.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 516-535
Persistent link: https://www.econbiz.de/10011734914
Saved in:
11
Is more always better? : an investigation into the relationship between marketing influence and managers' market intelligence dissemination
Hattula, Johannes D.
;
Schmitz, Christian
;
Schmidt, Martin
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 179-186
Persistent link: https://www.econbiz.de/10011337505
Saved in:
12
From academic research to marketing practice : some further thoughts
Roberts, John H.
;
Kayande, Ujwal
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 144-146
Persistent link: https://www.econbiz.de/10010400716
Saved in:
13
The impact of marketing science research on practice : comment
Winter, Russell S.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 142-143
Persistent link: https://www.econbiz.de/10010400718
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14
Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 141
Persistent link: https://www.econbiz.de/10010400722
Saved in:
15
Meta-analysis selection bias in marketing research
Eisend, Martin
;
Tarrahi, Farid
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 317-326
Persistent link: https://www.econbiz.de/10010427988
Saved in:
16
Conducting field research in subsistence markets, with an application to market orientation in the context of Ethiopian pastoralists
Ingenbleek, Paul T. M.
;
Tessema, Workneh Kassa
;
Trijp, …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 83-97
Persistent link: https://www.econbiz.de/10009732713
Saved in:
17
The effect of rating scale format on response styles : the number of response categories and response category labels
Weijters, Bert
;
Cabooter, Elke
;
Schillewaert, Niels
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 236-247
Persistent link: https://www.econbiz.de/10008664491
Saved in:
18
The proximity effect : the role of inter-item distance on reverse-item bias
Weijters, Bert
;
Geuens, Maggie
;
Schillewaert, Niels
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10003822799
Saved in:
19
Partner selection in B2B information service markets
Wuyts, Stefan
;
Verhoef, Peter C.
;
Prins, Remco
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 41-51
Persistent link: https://www.econbiz.de/10003822811
Saved in:
20
Does competitive entry structurally change key marketing metrics?
Kornelis, Marcel
;
Dekimpe, Marnik G.
;
Leeflang, Peter
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 173-182
Persistent link: https://www.econbiz.de/10003809032
Saved in:
21
The low stability of brand-attribute associations is a partly due to market research methodology
Dolnicar, Sara
;
Rossiter, John R.
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
2
,
pp. 104-108
Persistent link: https://www.econbiz.de/10003735957
Saved in:
22
Concomitant variable latent class models for conjoint analysis
Kamakura, Wagner A.
- In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
5
,
pp. 451-464
Persistent link: https://www.econbiz.de/10001175290
Saved in:
23
The metric quality of full-profile judgments and the number-of-attribute-levels effect in conjoint analysis
Steenkamp, Jan-Benedict E. M.
- In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
3
,
pp. 275-286
Persistent link: https://www.econbiz.de/10001163882
Saved in:
24
Replications and extensions in marketing : rarely published but quite contrary
Hubbard, Raymond T.
- In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
3
,
pp. 233-248
Persistent link: https://www.econbiz.de/10001163884
Saved in:
25
Special issue on "analysis of panel data"
Bemmaor, Albert C.
(
contributor
)
- In:
International journal of research in marketing : IJRM ; …
8
(
1991
)
3
,
pp. 163-281
Persistent link: https://www.econbiz.de/10001110955
Saved in:
26
Mixed Markov and latent Markov modelling applied to brand choice behaviour
Stig Poulsen, Carsten
- In:
International journal of research in marketing : IJRM ; …
7
(
1990
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10001095326
Saved in:
27
Decomposing sales elasticities on segmented markets
Plat, Francis W.
- In:
International journal of research in marketing : IJRM ; …
5
(
1989
)
4
,
pp. 303-315
Persistent link: https://www.econbiz.de/10001084183
Saved in:
28
Estimating the sales potential of a new heating system : an "inverted" Lancaster approach
Verbruggen, Aviel
- In:
International journal of research in marketing : IJRM ; …
5
(
1989
)
4
,
pp. 289-302
Persistent link: https://www.econbiz.de/10001084185
Saved in:
29
An investigation of the structure of expectancy-value attitude and its implications
Yi, Youjae
- In:
International journal of research in marketing : IJRM ; …
6
(
1989
)
2
,
pp. 71-83
Persistent link: https://www.econbiz.de/10001088008
Saved in:
30
Using a semiotic approach to study the consumption of functionally related products
Kehret-Ward, Trudy
- In:
International journal of research in marketing : IJRM ; …
4
(
1988
)
3
,
pp. 187-200
Persistent link: https://www.econbiz.de/10001058104
Saved in:
31
The language of commodities : groundwork for a semiotics of consumer goods
Nöth, Winfried
- In:
International journal of research in marketing : IJRM ; …
4
(
1988
)
3
,
pp. 173-186
Persistent link: https://www.econbiz.de/10001058106
Saved in:
32
Husband-wife report disagreement : a cross-national investigation
Peterson, Robert A.
(
contributor
)
- In:
International journal of research in marketing : IJRM ; …
5
(
1988
)
2
,
pp. 125-136
Persistent link: https://www.econbiz.de/10001058108
Saved in:
33
Determinants of the new product screening decision : a structural model analysis
DeBrentani, Ulrike
- In:
International journal of research in marketing : IJRM ; …
5
(
1988
)
2
,
pp. 91-106
Persistent link: https://www.econbiz.de/10001058110
Saved in:
34
Understanding market characteristics from aggregated brand switching data by the method of spectral decomposition
Grover, Rajiv
- In:
International journal of research in marketing : IJRM ; …
5
(
1988
)
2
,
pp. 77-89
Persistent link: https://www.econbiz.de/10001058114
Saved in:
35
Inferring competitive market structure based on a model of interpurchase intervals
Grover, Rajiv
- In:
International journal of research in marketing : IJRM ; …
5
(
1988
)
1
,
pp. 55-72
Persistent link: https://www.econbiz.de/10001058116
Saved in:
36
Assessing interaction effects in Latin square-type designs
Kohli, Rajeev
- In:
International journal of research in marketing : IJRM ; …
5
(
1988
)
1
,
pp. 25-37
Persistent link: https://www.econbiz.de/10001058118
Saved in:
37
Better preference prediction with individualized sets of relevant attributes
Böcker, Franz
- In:
International journal of research in marketing : IJRM ; …
5
(
1988
)
1
,
pp. 15-24
Persistent link: https://www.econbiz.de/10001058119
Saved in:
38
Long-term view of the diffusion of durables : a study of the role of price and adoption influence processes via tests of nested models
Kamakura, Wagner A.
- In:
International journal of research in marketing : IJRM ; …
5
(
1988
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10001058120
Saved in:
39
Integrating strategy, industrial product innovation and marketing research
Rosenberg, Richard D.
- In:
International journal of research in marketing : IJRM ; …
5
(
1988
)
3
,
pp. 199-211
Persistent link: https://www.econbiz.de/10001069421
Saved in:
40
Marketing data analysis by dual scaling
Nishisato, Shizuhiko
- In:
International journal of research in marketing : IJRM ; …
5
(
1988
)
3
,
pp. 151-170
Persistent link: https://www.econbiz.de/10001069434
Saved in:
41
Radical behaviorism and consumer research : theoret. promise and empir. problems
Foxall, Gordon R.
- In:
International journal of research in marketing : IJRM ; …
4
(
1987
)
2
,
pp. 111-129
Persistent link: https://www.econbiz.de/10001041163
Saved in:
42
Selection and implementation of processing strategies in consumer evaluative judgment and choice
Astous, Alain d'
- In:
International journal of research in marketing : IJRM ; …
4
(
1987
)
2
,
pp. 99-110
Persistent link: https://www.econbiz.de/10001041165
Saved in:
43
A free response approach to the measurement of brand perceptions
Boivin, Yvan
- In:
International journal of research in marketing : IJRM ; …
3
(
1986
)
1
,
pp. 11-17
Persistent link: https://www.econbiz.de/10001041174
Saved in:
44
Managerial intervention in forecasting : an empir. investigation of forecast manipulation
Mathews, Brian P.
- In:
International journal of research in marketing : IJRM ; …
3
(
1986
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10001041175
Saved in:
45
The impact of telephone notification strategies on response to an industrial mail survey
Jobber, David
- In:
International journal of research in marketing : IJRM ; …
2
(
1985
)
4
,
pp. 291-296
Persistent link: https://www.econbiz.de/10001041176
Saved in:
46
Stimulating responses to mailed questionnaires : an experimental study
Kindra, Gurprit S.
- In:
International journal of research in marketing : IJRM ; …
2
(
1985
)
3
,
pp. 219-226
Persistent link: https://www.econbiz.de/10001041180
Saved in:
47
A cross-cultural benefit segmentation analysis to evaluate the traditional assimilation model
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
2
(
1985
)
3
,
pp. 207-217
Persistent link: https://www.econbiz.de/10001041181
Saved in:
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