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subject:"Game theory"
~subject:"Beziehungsmarketing"
~isPartOf:"Journal of business research : JBR"
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Game theory
Beziehungsmarketing
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Yan, Ruiliang
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Journal of business research : JBR
International journal of production economics
48
European journal of operational research : EJOR
40
Journal of retailing and consumer services
36
Journal of retailing
24
International journal of production research
23
Transportation research / E : an international journal
20
Industrial marketing management : the international journal for industrial and high-tech firms
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Management science : journal of the Institute for Operations Research and the Management Sciences
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing channels : ... distribution systems, strategy, and management
10
Journal of the Operational Research Society
9
Omega : the international journal of management science
9
The international review of retail, distribution and consumer research
8
IMA journal of management mathematics
6
International journal of retail & distribution management
6
International journal of retail and distribution management
6
Production and operations management : an international journal of the Production and Operations Management Society
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The journal of business & industrial marketing
6
Asia Pacific journal of marketing and logistics
5
IEEE transactions on engineering management : EM
5
International journal of electronic commerce : IJEC
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Marketing letters : a journal of research in marketing
5
Production and operations management : the flagship research journal of the Production and Operations Management Society
5
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
5
Electronic commerce research
4
Handbuch Multi-Channel-Marketing
4
Journal of marketing
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Journal of marketing research : JMR
4
Journal of service research : JSR
4
Journal of the Operational Research Society : OR
4
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
4
Quantitative marketing and economics : QME
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SpringerLink / Bücher
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Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
3
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
3
International game theory review
3
International journal of electronic marketing and retailing : IJEMR
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ECONIS (ZBW)
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1
Dynamic pricing strategies : uniform or discrimination for multi-channel retailing under platform-based supply chain competition
Li, Yimeng
;
Xiong, Yu
;
Zhou, Yu
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014380327
Saved in:
2
Positive or negative spillover? : the influence of online channel satisfaction on offline channel adoption
Teng, Hongxin
;
Xia, Qinying
;
Shou, Jiayi
;
Zhao, Jing
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013468724
Saved in:
3
From personal to online selling : how relational selling shapes salespeople's promotion of e-commerce channels
Habel, Johannes
;
Alavi, Sascha
;
Linsenmayer, Kim Tina
- In:
Journal of business research : JBR
132
(
2021
),
pp. 373-382
Persistent link: https://www.econbiz.de/10012581618
Saved in:
4
The dark side of channel rewards for observer distributors : a social comparison perspective
Zeng, Fue
;
Huang, Ying
;
Xiao, Zhenxin
;
Wang, Cheng Lu
; …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 441-452
Persistent link: https://www.econbiz.de/10012581684
Saved in:
5
Multichannel presence, boon or curse? : a comparison in price, loyalty, regret, and disappointment
Mookherjee, Satadruta
;
Lee, Jennifer J.
;
Sung, Billy
- In:
Journal of business research : JBR
132
(
2021
),
pp. 429-440
Persistent link: https://www.econbiz.de/10012581699
Saved in:
6
Service quality in social media communication of NPOs : the moderating effect of channel choice
Gartner, Johannes
;
Fink, Matthias
;
Floh, Arne
;
Eggers, …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 579-587
Persistent link: https://www.econbiz.de/10012665737
Saved in:
7
Reciprocity within major retail purchase channels and their effects on overall, offline and online loyalty
Swoboda, Bernhard
;
Winters, Amelie
- In:
Journal of business research : JBR
125
(
2021
),
pp. 279-294
Persistent link: https://www.econbiz.de/10012494066
Saved in:
8
The role of marketing channels in consumers' promotional point redemption decisions
Li, Chen
;
Swaminathan, Srinivasan
;
Kim, Junhee
- In:
Journal of business research : JBR
125
(
2021
),
pp. 314-323
Persistent link: https://www.econbiz.de/10012494074
Saved in:
9
Crafting the customer experience in omnichannel contexts : the role of channel integration
Gao, Wei
;
Fan, Hua
;
Li, Wenqian
;
Wang, Huiling
- In:
Journal of business research : JBR
126
(
2021
),
pp. 12-22
Persistent link: https://www.econbiz.de/10012494220
Saved in:
10
How to measure quality in multi-channel retailing and not die trying
Acquila-Natale, Emiliano
;
Iglesias-Pradas, Santiago
- In:
Journal of business research : JBR
109
(
2020
),
pp. 38-48
Persistent link: https://www.econbiz.de/10012238022
Saved in:
11
Online retailing across e-channels and e-channel touchpoints : Empirical studies of consumer behavior in the multichannel e-commerce environment
Wagner, Gerhard
;
Schramm-Klein, Hanna
;
Steinmann, Sascha
- In:
Journal of business research : JBR
107
(
2020
),
pp. 256-270
Persistent link: https://www.econbiz.de/10012156755
Saved in:
12
Overcoming vulnerability : channel design strategies to alleviate vulnerability perceptions in customer journeys
Wünderlich, Nancy V.
;
Hogreve, Jens
;
Chowdhury, Ilma Nur
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 377-386
Persistent link: https://www.econbiz.de/10012257627
Saved in:
13
Influence of functional conflicts on marketing capability in channel relationships
Tang, Thuong Phat
;
Fu, Xiaorong
;
Xie, Qinghong
- In:
Journal of business research : JBR
78
(
2017
),
pp. 252-260
Persistent link: https://www.econbiz.de/10011736340
Saved in:
14
Manufacturer's cooperative advertising, demand uncertainty, and information sharing
Yan, Ruiliang
;
Cao, Zixia
;
Pei, Zhi
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 709-717
Persistent link: https://www.econbiz.de/10011436236
Saved in:
15
Causal recipes for customer loyalty to travel agencies : differences between online and offline customers
Silva, Graça Miranda
;
Gonc̦alves, Helena Martins
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5512-5518
Persistent link: https://www.econbiz.de/10011590571
Saved in:
16
The impact of guanxi positioning on the quality of manufacturer-retailer channel relationships : evidence from Taiwanese SMEs
Wu, Wen Kuei
;
Chiu, Singa Wang
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3398-3405
Persistent link: https://www.econbiz.de/10011514811
Saved in:
17
Implementing online store for national brand competing against private label
Amrouche, Nawel
;
Yan, Ruiliang
- In:
Journal of business research : JBR
65
(
2012
)
3
,
pp. 325-332
Persistent link: https://www.econbiz.de/10009507203
Saved in:
18
Information asymmetry, pricing strategy and firm's performance in the retailer- multi-channel manufacturer supply chain
Yan, Ruiliang
;
Pei, Zhi
- In:
Journal of business research : JBR
64
(
2011
)
4
,
pp. 377-384
Persistent link: https://www.econbiz.de/10008859029
Saved in:
19
Antecedents of retailer loyalty : simultaneously investigating channel push and consumer pull effects
Chiou, Jyh-shen
;
Wu, Lei-yu
;
Chuang, Min-chieh
- In:
Journal of business research : JBR
63
(
2010
)
4
,
pp. 431-438
Persistent link: https://www.econbiz.de/10003962311
Saved in:
20
Cross-cultural study of channel relationship factors : antecedents of satisfaction in a retail setting ; a commentary essay
Kale, Sudhir H.
- In:
Journal of business research : JBR
63
(
2010
)
4
,
pp. 439-441
Persistent link: https://www.econbiz.de/10003962314
Saved in:
21
Forecast information and traditional retailer performance in a dual-channel competitive market
Yan, Ruiliang
;
Ghose, Sanjoy
- In:
Journal of business research : JBR
63
(
2010
)
1
,
pp. 77-83
Persistent link: https://www.econbiz.de/10003909552
Saved in:
22
What induces online loyalty? : online versus offline brand images
Kwon, Wi-suk
;
Lennon, Sharron J.
- In:
Journal of business research : JBR
62
(
2009
)
5
,
pp. 557-564
Persistent link: https://www.econbiz.de/10003846909
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