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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Advertising
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Advertising effects
28
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Internet marketing
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Gijsenberg, Maarten J.
3
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2
Dekimpe, Marnik G.
2
Edeling, Alexander
2
Guitart, Ivan A.
2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of advertising research
204
International journal of advertising : the review of marketing communications
194
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
165
Journal of advertising
157
Journal of marketing communications
146
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
89
Journal of promotion management : JPM
85
Journal of historical research in marketing
71
Management science : journal of the Institute for Operations Research and the Management Sciences
70
Marketing Science
69
European journal of marketing : EJM
64
Journal of promotion management : innovations in planning and applied research
64
European journal of operational research : EJOR
63
Journal of retailing and consumer services
62
International journal of internet marketing and advertising : IJIMA
55
NBER working paper series
54
International journal of industrial organization
52
Psychology & marketing
52
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
Journal of marketing research : JMR
47
Journal of current issues and research in advertising
45
NBER Working Paper
45
Journal of marketing
43
Working paper / National Bureau of Economic Research, Inc.
41
Journal of business ethics : JOBE
36
Young consumers : insight and ideas for responsible marketers
36
MPRA Paper
35
Marketing letters : a journal of research in marketing
35
CESifo working papers
34
Journal of global marketing
33
Advertising theory
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Marketing : ZFP ; journal of research and management
29
Economics letters
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1
Using different advertising humor appeals to generate firm-level warmth and competence impressions
Hoang, Chi
;
Knöferle, Klemens
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 741-759
Persistent link: https://www.econbiz.de/10014451245
Saved in:
2
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
3
How firm communication affects the impact of layoff announcements on brand strength over time
Stäbler, Samuel
;
Himme, Alexander
;
Edeling, Alexander
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 700-723
Persistent link: https://www.econbiz.de/10014383235
Saved in:
4
Adverse inclusion of asymmetric advertisers in position auctions
Xu, Zibin
;
Zhu, Yi
;
Dutta, Shantanu
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 724-740
Persistent link: https://www.econbiz.de/10014383236
Saved in:
5
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
6
Designing Distributed Ledger technologies, like Blockchain, for advertising markets
Joo, Mingyu
;
Kim, Seung Hyun
;
Ghose, Anindya
;
Wilbur, …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 12-21
Persistent link: https://www.econbiz.de/10014281889
Saved in:
7
Consistency and commonality in advertising content : helping or hurting?
Becker, Maren
;
Gijsenberg, Maarten J.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 128-145
Persistent link: https://www.econbiz.de/10014281908
Saved in:
8
Decomposing the effect of advertising : what happens in the retail channel?
Draganska, Michaela
;
Vitorino, Maria Ana
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 226-247
Persistent link: https://www.econbiz.de/10014281927
Saved in:
9
How, why, and when disclosure type matters for influencer marketing
Karagür, Zeynep
;
Becker, Jan-Michael
;
Klein, Kristina
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 313-335
Persistent link: https://www.econbiz.de/10013271749
Saved in:
10
Consumers' response to weak unique selling propositions : implications for optimal product recommendation strategy
Caldieraro, Fabio
;
Cunha, Marcus
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 724-744
Persistent link: https://www.econbiz.de/10013399600
Saved in:
11
Stay positive or go negative? : memory imperfections and messaging strategy
Li, Xiaolin
;
Rao, Raghunath Singh
;
Narasimhan, Om
;
Gao, Xing
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1127-1149
Persistent link: https://www.econbiz.de/10013471073
Saved in:
12
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
13
The risk of programmatic advertising : effects of website quality on advertising effectiveness
Shehu, Edlira
;
Abou Nabout, Nadia
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 663-677
Persistent link: https://www.econbiz.de/10012939494
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14
Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
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15
Online display advertising for CPG brands : (when) does it work?
Ewijk, Bernadette J. van
;
Stubbe, Astrid
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10012591030
Saved in:
16
The asymmetric effect of warranty payments on firm value : the moderating role of advertising, R&D, and industry concentration
Kurt, Didem
;
Pauwels, Koen
;
Kurt, Ahmet C.
;
Srinivasan, …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10013191771
Saved in:
17
On the monetization of mobile apps
Appel, Gil
;
Libai, Barak
;
Muller, Eitan
;
Shachar, Ron
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012288648
Saved in:
18
Direct effect of advertising spending on firm value : moderating role of financial analyst coverage
Du, Ding
;
Osmonbekov, Talai
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 196-212
Persistent link: https://www.econbiz.de/10012288660
Saved in:
19
The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value
Bayer, Emanuel
;
Srinivasan, Shuba
;
Riedl, Edward J.
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 789-804
Persistent link: https://www.econbiz.de/10012494716
Saved in:
20
Do mobile banner ads increase sales? : yes, in the offline channel
Osinga, Ernst C.
;
Zevenbergen, Menno
;
Zuijlen, Mark W. …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 439-453
Persistent link: https://www.econbiz.de/10012134264
Saved in:
21
Advertising spending patterns and competitor impact
Gijsenberg, Maarten J.
;
Nijs, Vincent R.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 232-250
Persistent link: https://www.econbiz.de/10012063325
Saved in:
22
Ad wearout wearout : how time can reverse the negative effect of frequent advertising repetition on brand preference
Kronrod, Ann
;
Huber, Joel
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 306-324
Persistent link: https://www.econbiz.de/10012063330
Saved in:
23
Do ads that tell a story always perform better? : the role of character identification and character type in storytelling ads
Dessart, Laurence
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 289-304
Persistent link: https://www.econbiz.de/10011882558
Saved in:
24
Should sequels differ from original movies in pre-launch advertising schedule? : lessons from consumers' online search activity
Kim, Ho
;
Bruce, Norris I.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 116-143
Persistent link: https://www.econbiz.de/10011816979
Saved in:
25
Investor sentiment and advertising expenditure
Mian, G. Mujtaba
;
Sharma, Piyush
;
Gul, Ferdinand A.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 611-627
Persistent link: https://www.econbiz.de/10011956600
Saved in:
26
Advertising non-premium products as if they were premium : the impact of advertising up on advertising elasticity and brand equity
Guitart, Ivan A.
;
González, Jorge
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 471-489
Persistent link: https://www.econbiz.de/10011943264
Saved in:
27
Advertising and price competition in a manufacturer-retailer channel
Chan, Tat
;
Narasimhan, Chakravarthi
;
Yoon, Yeujun
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
3
,
pp. 694-716
Persistent link: https://www.econbiz.de/10011758132
Saved in:
28
Ethnic minority consumers reactions to advertisements featuring members of other minority groups
Hazzouri, Mohammed El
;
Main, Kelley J.
;
Carvalho, Sergio W.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
3
,
pp. 717-733
Persistent link: https://www.econbiz.de/10011758139
Saved in:
29
The impact of contextual television ads on online conversions : an application in the insurance industry
Guitart, Ivan A.
;
Hervet, Guillaume
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 480-498
Persistent link: https://www.econbiz.de/10011734905
Saved in:
30
Competitive strategies in the motion picture industry : an ABM to study investment decisions
Delre, Sebastiano A.
;
Panico, Claudio
;
Wierenga, Berend
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 69-99
Persistent link: https://www.econbiz.de/10011671934
Saved in:
31
The financial brand value chain : how brand investments contribute to the financial health of firms
Fischer, Marc
;
Himme, Alexander
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 137-153
Persistent link: https://www.econbiz.de/10011671949
Saved in:
32
The effect of firms' structural designs on advertising and personal selling returns
Lee, Ju-Yeon
;
Sridhar, Shrihari
;
Palmatier, Robert W.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 173-193
Persistent link: https://www.econbiz.de/10011671962
Saved in:
33
Temperature and emotions : effects of physical temperature on responses to emotional advertising
Bruno, Pascal
;
Melnyk, Valentyna
;
Völckner, Franziska
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 302-320
Persistent link: https://www.econbiz.de/10011672003
Saved in:
34
Effects of TV advertising on keyword search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Zhu, Yi
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10011596857
Saved in:
35
The truth hurts : how customers may lose from honest advertising
Kopalle, Praveen K.
;
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 251-262
Persistent link: https://www.econbiz.de/10011398534
Saved in:
36
Optimal targeting of advertisement for new products with multiple consumer segments
Hariharan, Vijay Ganesh
;
Talukdar, Debabrata
;
Kwon, …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 263-271
Persistent link: https://www.econbiz.de/10011398535
Saved in:
37
Crossing the cultural divide through bilingual advertising : the moderating role of brand cultural symbolism
Kubat, Umut
;
Swaminathan, Vanitha
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 354-362
Persistent link: https://www.econbiz.de/10011428859
Saved in:
38
The impact of pre- and post-launch publicity and advertising on new product sales
Burmester, Alexa B.
;
Becker, Jan U.
;
Heerde, Harald J. van
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 408-417
Persistent link: https://www.econbiz.de/10011428886
Saved in:
39
Billboard and cinema advertising : missed opportunity or spoiled arms?
Frison, Steffi
;
Dekimpe, Marnik G.
;
Croux, Christophe
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 425-433
Persistent link: https://www.econbiz.de/10011280164
Saved in:
40
Choosing a digital cotent strategy : how much should be free?
Halbheer, Daniel
;
Stahl, Florian
;
Koenigsberg, Oded
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 192-206
Persistent link: https://www.econbiz.de/10010400697
Saved in:
41
Going for gold : investigating the (non)sense of increasing advertising around major sports events
Gijsenberg, Maarten J.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10010370725
Saved in:
42
The impact of cultural symbols and spokesperson identity on attitudes and intentions
Lenoir, Anne-Sophie I.
;
Puntoni, Stefano
;
Reed, Americus
; …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 426-428
Persistent link: https://www.econbiz.de/10010223373
Saved in:
43
The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
Saved in:
44
Functional and experiential routes to persuasion : an analysis of advertising in emerging versus developed markets
Zarantonello, Lia
;
Jedidi, Kamel
;
Schmitt, Bernd
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 46-56
Persistent link: https://www.econbiz.de/10009732716
Saved in:
45
On the importance of social integration for minority targeting effectiveness
Antioco, Michael
;
Vanhamme, Joëlle
;
Hardy, Anaïk
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 380-389
Persistent link: https://www.econbiz.de/10009684898
Saved in:
46
A review of the effect of cigarette advertising
Capella, Michael L.
;
Webster, Cynthia
;
Kinard, Brian R.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 269-279
Persistent link: https://www.econbiz.de/10009376039
Saved in:
47
Why the Generalized Bass Model leads to odd optimal advertising policies
Fruchter, Gila E.
;
Van Den Bulte, Christophe
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 218-230
Persistent link: https://www.econbiz.de/10009376046
Saved in:
48
Playoff payoff : Super Bowl advertising for movies
Ho, Jason Y. C.
;
Dhar, Tirtha
;
Weinberg, Charles B.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 168-179
Persistent link: https://www.econbiz.de/10003885165
Saved in:
49
Generalizations on the effectiveness of pharmaceutical promotional expenditures
Kremer, Sara T. M.
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 234-246
Persistent link: https://www.econbiz.de/10003793491
Saved in:
50
The relationships of prior knowledge and involvement to advertising recall and evaluation
Okechuku, Chike
- In:
International journal of research in marketing : IJRM ; …
9
(
1992
)
2
,
pp. 115-130
Persistent link: https://www.econbiz.de/10001124133
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