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Petty, Ross D.
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
18
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
7
Journal of business ethics : JOBE
6
Journal of health economics
6
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of historical research in marketing
5
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5
Review of industrial organization : RIO
5
International journal of advertising : the review of marketing communications
4
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4
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4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Southern economic journal
4
Wettbewerb in Recht und Praxis : wrp
4
Young consumers : insight and ideas for responsible marketers
4
Contemporary economic policy : a journal of Western Economic Association International
3
European journal of marketing : EJM
3
International review of law and economics
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
3
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Applied economics letters
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International journal of industrial organization
2
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2
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Journal of promotion management : JPM
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Leitfaden Online-Marketing ; [Bd. 1]
2
The American economic review
2
The SAGE handbook of social marketing
2
The Sage handbook of advertising
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ECONIS (ZBW)
253
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1
Frontiers: the effect of an ad ban on retailer sales : insights from a natural experiment
Gabel, Sebastian
;
Molitor, Dominik
;
Spann, Martin
- In:
Marketing science
43
(
2024
)
4
,
pp. 723-733
Persistent link: https://www.econbiz.de/10014636294
Saved in:
2
On the regulation of public broadcasting
Li, Changying
;
Li, Youping
;
Zhang, Jianhu
- In:
Journal of economics
138
(
2023
)
2
,
pp. 129-146
Persistent link: https://www.econbiz.de/10013549163
Saved in:
3
Urgent topics for advertising research : addressing critical gaps in the literature
Huh, Jisu
;
Xu, Hao
;
Abdollahi, Maral
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 247-260
Persistent link: https://www.econbiz.de/10014233952
Saved in:
4
How do restrictions on advertising affect consumer search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
Saved in:
5
Should product-specific advertisement be regulated in pharmaceutical markets?
Ishida, Junichiro
;
Takahara, Tsuyoshi
- In:
Journal of public economic theory
26
(
2024
)
2
,
pp. 1-37
Persistent link: https://www.econbiz.de/10014507649
Saved in:
6
The impact of consumer expectations and familiarity on deceptive pricing in advertising : a view from drip pricing practice
Banerjee, Somak
;
Dutta, Sujay
;
Biswas, Abhijit
;
Kwak, …
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 254-285
Persistent link: https://www.econbiz.de/10014550811
Saved in:
7
The extent of "deceptive" advertising by wine retailers : caveat venditor
Gokcekus, Omer
- In:
International journal of wine business research
36
(
2024
)
1
,
pp. 122-140
Persistent link: https://www.econbiz.de/10014484120
Saved in:
8
To be or not to be governed like that? : harmful and/or offensive advertising complaints in the United Kingdom’s (self-) regulatory context
Auxtova, Kristina
;
Brennan, Mary
;
Dunne, Stephen
- In:
Journal of business ethics : JBE
172
(
2021
)
3
,
pp. 425-446
Persistent link: https://www.econbiz.de/10012617821
Saved in:
9
Don't jump on the bandwagon : negative effects of sharewashing
Lehr, Adrian
;
Büttgen, Marion
;
Bartsch, Silke
- In:
Schmalenbach journal of business research : SBUR
73
(
2021
)
1
,
pp. 75-123
Persistent link: https://www.econbiz.de/10012522877
Saved in:
10
Attitudes toward advertising and advertising regulation among college students in Egypt
Bagnied, Mohsen
;
Speece, Mark
;
Hegazy, Ibrahim
- In:
Journal of international consumer marketing
33
(
2021
)
5
,
pp. 493-511
Persistent link: https://www.econbiz.de/10012650578
Saved in:
11
Deceptive advertising, regulation and naive consumers
Gupta, Aastha
- In:
International journal of industrial organization
91
(
2023
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014543794
Saved in:
12
The dark side of advertising : promoting unhealthy food consumption
Deshpande, Bilwa
;
Kaur, Puneet
;
Ferraris, Alberto
; …
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2316-2352
Persistent link: https://www.econbiz.de/10014448348
Saved in:
13
Can brands circumvent marketing regulations? : exploiting umbrella branding in financial markets
Lu, Yan
;
Mitra, Debanjan
;
Musto, David K.
;
Ray, Sugata
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 71-91
Persistent link: https://www.econbiz.de/10012183075
Saved in:
14
Missing the mark : the long-term impacts of the federal trade commission's red flag initiative to reduce deceptive weight loss product advertising
Schein, Mara
;
Avery, Rosemary J.
;
Eisenberg, Matthew
- In:
Journal of public policy & marketing
41
(
2022
)
1
,
pp. 89-105
Persistent link: https://www.econbiz.de/10012703059
Saved in:
15
We are more tolerant than I : self-construal and consumer responses toward deceptive advertising
Bae, Sohyun
;
Liu, Xiaoyan
;
Ng, Sharon
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013273044
Saved in:
16
Deceptive claims using fake news advertising : the impact on consumers
Rao, Anita
- In:
Journal of marketing research
59
(
2022
)
3
,
pp. 534-554
Persistent link: https://www.econbiz.de/10013258053
Saved in:
17
Beyond consumer switching : supply responses to food packaging and advertising regulations
Alé-Chilet, Jorge
;
Moshary, Sarah
- In:
Marketing science
41
(
2022
)
2
,
pp. 243-270
Persistent link: https://www.econbiz.de/10013363724
Saved in:
18
Research on unhealthy food and beverages advertising targeting children : systematic literature review and directions for future research
Srivastava, Ritu
;
Gupta, Parul
- In:
Australian journal of management
47
(
2022
)
4
,
pp. 749-772
Persistent link: https://www.econbiz.de/10013396320
Saved in:
19
The colonial side of advertising self-regulation : imperialist consumerism in Latin America
Rodrigues, Laís
;
Hemais, Marcus Wilcox
- In:
Latin American business review
23
(
2022
)
2
,
pp. 167-198
Persistent link: https://www.econbiz.de/10013353186
Saved in:
20
Show and sell : studying the effects of branded cigarette product placement in tv shows on cigarette sales
Goli, Ali
;
Mummalaneni, Simha
;
Chintagunta, Pradeep K.
; …
- In:
Marketing science
41
(
2022
)
6
,
pp. 1163-1180
Persistent link: https://www.econbiz.de/10014316928
Saved in:
21
Regulating native advertising
Wu, Yue
;
Gal-Or, Esther
;
Geylani, Tansev
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8045-8061
Persistent link: https://www.econbiz.de/10014279622
Saved in:
22
The impact of deceptive advertising of skin-whitening creams on undergraduate female students
Mumtaz, Faiza
- In:
Perspectives of innovations, economics and business : PIEB
19
(
2019
)
2
,
pp. 141-
Persistent link: https://www.econbiz.de/10012098567
Saved in:
23
The challenges native advertising poses : exploring potential Federal Trade Commission responses and identifying research needs
Campbell, Colin L.
;
Grimm, Pamela E.
- In:
Journal of public policy & marketing
38
(
2019
)
1
,
pp. 110-123
Persistent link: https://www.econbiz.de/10012534216
Saved in:
24
How encouraging niceness can incentivize nastiness : an unintended consequence of advertising reform
Jung, Minah H.
;
Critcher, Clayton R.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 147-161
Persistent link: https://www.econbiz.de/10011819719
Saved in:
25
Self-regulation of sexist digital advertising : from ethics to law
Jiménez, David López
;
Dittmar, Eduardo Carlos
; …
- In:
Journal of business ethics : JBE
171
(
2021
)
4
,
pp. 709-718
Persistent link: https://www.econbiz.de/10012588906
Saved in:
26
Do "Made in USA" claims matter?
Kong, Xinyao
;
Rao, Anita
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 731-764
Persistent link: https://www.econbiz.de/10012623411
Saved in:
27
Investigating the effects of excise taxes, public usage restrictions, and antismoking ads across cigarette brands
Wang, Yanwen
;
Lewis, Michael
;
Singh, Vishal
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 150-167
Persistent link: https://www.econbiz.de/10012522225
Saved in:
28
Vertical information restraints : pro- and anticompetitive impacts of minimum-advertised-price restrictions
Asker, John
;
Bar-Isaac, Heski
- In:
The journal of law & economics
63
(
2020
)
1
,
pp. 111-148
Persistent link: https://www.econbiz.de/10012513596
Saved in:
29
A macro-level assessment of introducing children food advertising restrictions on children's unhealthy food cognitions and behaviors
Lwin, May O.
;
Yee, Andrew Z. H.
;
Lau, Jerrald
;
Ng, …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 990-1011
Persistent link: https://www.econbiz.de/10012395637
Saved in:
30
When consumers learn to spot deception in advertising : testing a literacy intervention to combat greenwashing
Fernandes, Juliana
;
Segev, Sigal
;
Leopold, Joy K.
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 1115-1149
Persistent link: https://www.econbiz.de/10012395645
Saved in:
31
Deceptive advertising and consumer reaction : a study of Delta Soap advertisement
Ukaegbu, Raymond Chimezie
- In:
Inventi impact: retailing & consumer services
(
2020
)
3
,
pp. 171-177
Persistent link: https://www.econbiz.de/10012321370
Saved in:
32
Regulating deceptive advertising : false claims and skeptical consumers
Wu, Yue
;
Geylani, Tansev
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 788-806
Persistent link: https://www.econbiz.de/10012294607
Saved in:
33
Consumer perceptions of online advertising of weight loss products : the role of social norms and perceived deception
Lim, Joon Soo
;
Chock, T. Makana
;
Golan, Guy J.
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 145-165
Persistent link: https://www.econbiz.de/10012203402
Saved in:
34
Deceptive advertising in a crowdfunding market
Zhang, Juan
;
Huang, Jian
- In:
Transportation research / E : an international journal
135
(
2020
),
pp. 1-18
Persistent link: https://www.econbiz.de/10012233596
Saved in:
35
Government regulation of advertising in the Eurasian Economic Union : contradictions of public policy and advertising ethics
Bykov, Il'ia A.
;
Cherkashchenko, Tatiana A.
;
Dorskii, …
- In:
International journal of economics and financial issues …
5
(
2015
)
2
,
pp. 116-120
Persistent link: https://www.econbiz.de/10011691467
Saved in:
36
Banning controversial sponsors : understanding equilibrium outcomes when sports sponsorships are viewed as two-sided matches
Yang, Yupin
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 593-615
Persistent link: https://www.econbiz.de/10011349903
Saved in:
37
The effects of loss aversion on deceptive advertising policies
Pignataro, Aldo
- In:
Theory and decision : an international journal for …
87
(
2019
)
4
,
pp. 451-472
Persistent link: https://www.econbiz.de/10012301189
Saved in:
38
Is child advertising inherently unfair?
Rowthorn, David
- In:
Journal of business ethics : JOBE
158
(
2019
)
3
,
pp. 603-615
Persistent link: https://www.econbiz.de/10012058486
Saved in:
39
The self-deceived consumer : women’s emotional and attitudinal reactions to the airbrushed thin ideal in the absence versus presence of disclaimers
Borau, Sylvie
;
Nepomuceno, Marcelo Vinhal
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 325-340
Persistent link: https://www.econbiz.de/10011988975
Saved in:
40
Autocontrol : a critical study of achievements and challenges in the pursuit of ethical advertising through an advertising self-regulation system
Feenstra, Ramón A.
;
Esteban, Elsa González
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 341-354
Persistent link: https://www.econbiz.de/10011988983
Saved in:
41
The effects of the FTC-mandated disclosure on homeopathic product purchase intentions and efficacy perceptions
Cermin, Ashley
;
Berry, Christopher
;
Burton, Scot
; …
- In:
Journal of business research : JBR
101
(
2019
),
pp. 47-58
Persistent link: https://www.econbiz.de/10012103209
Saved in:
42
Marketing and public policy
Griffith, Rachel
;
Nevo, Aviv
-
2019
Persistent link: https://www.econbiz.de/10012112786
Saved in:
43
Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Daems, Kristien
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
Saved in:
44
Millennials' ethical ideology effects on responses to alcohol advertisements : the role of strength of ethnic identification and ethical appraisal of the ad
Zúñiga, Miguel Ángel
;
Torres, Ivonne M.
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 702-719
Persistent link: https://www.econbiz.de/10012203360
Saved in:
45
Status of deceptive advertising practices in India : 2015-2017
Kumar, Sachin
- In:
IIMS journal of management science
10
(
2019
)
1/2
,
pp. 64-81
Persistent link: https://www.econbiz.de/10012488687
Saved in:
46
Can two negatives make a positive? : social exclusion prevents carryover effects from deceptive advertising
Aghakhani, Hamed
;
Main, Kelley J.
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 206-214
Persistent link: https://www.econbiz.de/10011995574
Saved in:
47
When do consumers believe puffery claims? : the moderating role of brand familiarity and repetition
Lee, Sang Yeal
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 219-239
Persistent link: https://www.econbiz.de/10010373823
Saved in:
48
Satisfaction guaranteed : when moral hazard meets moral preferences
Andreoni, James
- In:
American economic journal : a journal of the American …
10
(
2018
)
4
,
pp. 159-189
Persistent link: https://www.econbiz.de/10011950338
Saved in:
49
How effective are advertising bans? : on the demand for quality in two-sided media markets
Greiner, Tanja
;
Sahm, Marco
- In:
Information economics and policy : IEP
43
(
2018
),
pp. 48-60
Persistent link: https://www.econbiz.de/10012013113
Saved in:
50
Deceptive advertising with rational buyers
Piccolo, Salvatore
;
Tedeschi, Piero
;
Ursino, Giovanni
- In:
Management science : journal of the Institute for …
64
(
2018
)
3
,
pp. 1291-1310
Persistent link: https://www.econbiz.de/10011847230
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