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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
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Advertising effects
30
Werbewirkung
30
Consumer behaviour
21
Konsumentenverhalten
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Advertising
12
Werbung
11
Brand management
6
Markenführung
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Psychology of advertising
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Persuasion
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Allen, Chris T.
1
Auty, Susan
1
Aydınoğlu, Nilüfer
1
Bajaj, Aditi
1
Barone, Michael J.
1
Bond, Samuel D.
1
Brucks, Merrie
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Brumbaugh, Anne M.
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Brundel, Frédéric F.
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Caldara, Cindy
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Calder, Bobby J.
1
Campbell, Margaret C.
1
Cian, Luca
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Dacin, Peter A.
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Dimofte, Claudiu V.
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1
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Fajardo, Tatiana M.
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Fitzsimons, Gavan J.
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Freeman, Dan
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Freling, Traci H.
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Freudenberg, Anna
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Gibson, Bryan
1
Goodstein, Ronald Charles
1
Hagtvedt, Henrik
1
Hamilton, Rebecca W.
1
Hang, Haiming
1
Herzenstein, Michal
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Huang, Xun Irene
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Huang, Yunhui
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Jewell, Robert D.
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Jia, Yanli
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1
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of advertising research
269
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
214
Journal of business research : JBR
207
International journal of advertising : the review of marketing communications
200
Journal of marketing communications
191
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
83
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Health marketing quarterly
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
SpringerLink / Bücher
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
The journal of product & brand management
38
Young consumers : insight and ideas for responsible marketers
38
Journal of current issues and research in advertising
37
Marketing intelligence & planning
36
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
The journal of brand management : an international journal
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
Journal of the Academy of Marketing Science
29
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ECONIS (ZBW)
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1
Beyond beauty : design symmetry and brand personality
Bajaj, Aditi
;
Bond, Samuel D.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 77-98
Persistent link: https://www.econbiz.de/10011842176
Saved in:
2
Are two reasons better than one? : the role of appeal type in consumer responses to sustainable products
Schons, Laura Marie
;
Sipilä, Jenni
;
Sen, Sankar
; …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
4
,
pp. 644-664
Persistent link: https://www.econbiz.de/10011937368
Saved in:
3
The effects of linguistic devices on consumer information processing and persuasion : a language complexity × processing mode framework
Pogacar, Ruth
;
Shrum, L. J.
;
Lowrey, Tina M.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
4
,
pp. 689-711
Persistent link: https://www.econbiz.de/10011937377
Saved in:
4
Physical proximity increases persuasive effectiveness through visual imagery
Jia, Yanli
;
Huang, Yunhui
;
Wyer, Robert S.
;
Shen, Hao
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
4
,
pp. 435-447
Persistent link: https://www.econbiz.de/10011789695
Saved in:
5
Just do it! : why committed consumers react negatively to assertive ads
Zemack-Rugar, Yael
;
Moore, Sarah G.
;
Fitzsimons, Gavan J.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10011739795
Saved in:
6
Where you say it matters : why packages are a more believable source of product claims than advertisements
Fajardo, Tatiana M.
;
Townsend, Claudia
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
3
,
pp. 426-434
Persistent link: https://www.econbiz.de/10011531111
Saved in:
7
The effects of advertising models for age-restricted products and self-concept discrepancy on advertising outcomes among young adolescents
Pezzuti, Todd
;
Pirouz, Dante
;
Pechmann, Cornelia
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
3
,
pp. 519-529
Persistent link: https://www.econbiz.de/10011344175
Saved in:
8
A social identity perspective on aspirational advertising : implicit threats to collective self-esteem and strategies to overcome them
Dimofte, Claudiu V.
;
Goodstein, Ronald Charles
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
3
,
pp. 416-430
Persistent link: https://www.econbiz.de/10011344198
Saved in:
9
Promotional phrases as questions versus statements : an influence of phrase style on product evaluation
Hagtvedt, Henrik
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 635-641
Persistent link: https://www.econbiz.de/10011411587
Saved in:
10
Judgment is not color blind : the impact of automatic color preference on product and advertising preferences
Kareklas, Ioannis
;
Brundel, Frédéric F.
;
Coulter, Robin A.
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
1
,
pp. 87-95
Persistent link: https://www.econbiz.de/10010359875
Saved in:
11
Confidence via correction : the effect of judgment correction on consumer confidence
Espinoza Peterson, Francine
;
Hamilton, Rebecca W.
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10010359883
Saved in:
12
Consumer responses to parodic ads
Roehm, Michelle L.
;
Roehm, Harper A.
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
1
,
pp. 18-33
Persistent link: https://www.econbiz.de/10010359885
Saved in:
13
Popcorn in the cinema : oral interference sabotages advertising effects
Topolinski, Sascha
;
Lindner, Sandy
;
Freudenberg, Anna
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
2
,
pp. 169-176
Persistent link: https://www.econbiz.de/10010366309
Saved in:
14
Show me the product, show me the model : effect of picture type on attitudes toward advertising
Aydınoğlu, Nilüfer
;
Cian, Luca
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
4
,
pp. 506-519
Persistent link: https://www.econbiz.de/10010410182
Saved in:
15
"Seeing" the social roles of brands : how physical positioning influences brand evaluation
Huang, Xun Irene
;
Li, Xiuping
;
Zhang, Meng
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
4
,
pp. 509-514
Persistent link: https://www.econbiz.de/10010210165
Saved in:
16
Can disclosures lead consumers to resist covert persuasion? : the important roles of disclosure timing and type of response
Campbell, Margaret C.
;
Mohr, Gina S.
;
Verlegh, Peeter W. J.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
4
,
pp. 483-495
Persistent link: https://www.econbiz.de/10010210184
Saved in:
17
Multiple endorsers and multiple endorsements : the influence of message repetition, source congruence and involvement on brand attitudes
Rice, Dan Hamilton
;
Kelting, Katie
;
Lutz, Richard J.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 249-259
Persistent link: https://www.econbiz.de/10009569968
Saved in:
18
How does celebrity meaning transfer? : investigating the process of meaning transfer with celebrity affiliates and mature brands
Miller, Felicia M.
;
Allen, Chris T.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
3
,
pp. 443-452
Persistent link: https://www.econbiz.de/10009580737
Saved in:
19
Capitalizing on brand personalities in advertising : the influence of implicit self-theories on ad appeal effectiveness
Park, Ji Kyung
;
John, Deborah Roedder
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
3
,
pp. 424-432
Persistent link: https://www.econbiz.de/10009580744
Saved in:
20
How category advertising norms and consumer counter-conformity influence comparative advertising effectiveness
Barone, Michael J.
;
Jewell, Robert D.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
4
,
pp. 496-506
Persistent link: https://www.econbiz.de/10009682424
Saved in:
21
The role of faith in intuition, need for cognition and method of attitude formation in implicit-explicit brand attitude relationship strength
Zimmerman, Ian
;
Redker, Christopher
;
Gibson, Bryan
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
3
,
pp. 290-301
Persistent link: https://www.econbiz.de/10009259706
Saved in:
22
Children playing branded video games : the impact of interactivity on product placement effectiveness
Hang, Haiming
;
Auty, Susan
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
1
,
pp. 65-72
Persistent link: https://www.econbiz.de/10008909932
Saved in:
23
Gender differences in the meanings consumers infer from music and other aesthetic stimuli
Meyers-Levy, Joan
;
Zhu, Rui Juliet
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
4
,
pp. 495-507
Persistent link: https://www.econbiz.de/10008728805
Saved in:
24
Madonna or Don McLean? : the effect of order of exposure on relative liking
Pandelaere, Mario
;
Millet, Kobe
;
Van den Bergh, Bram
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
4
,
pp. 442-451
Persistent link: https://www.econbiz.de/10008728828
Saved in:
25
Feminine to smell but masculine to touch? : multisensory congruence and its effect on the aesthetic experience
Krishna, Aradhna
;
Elder, Ryan S.
;
Caldara, Cindy
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
4
,
pp. 410-418
Persistent link: https://www.econbiz.de/10008728841
Saved in:
26
When consensus counts : exploring the impact of consensus claims in advertising
Freling, Traci H.
;
Dacin, Peter A.
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
2
,
pp. 163-175
Persistent link: https://www.econbiz.de/10003981570
Saved in:
27
Profits and halos : the role of firm profitability information in consumer inference
Posavac, Steven S.
;
Herzenstein, Michal
;
Kardes, Frank R.
; …
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
3
,
pp. 327-337
Persistent link: https://www.econbiz.de/10008658288
Saved in:
28
Media engagement and advertising : transportation, matching, transference and intrusion
Wang, Jing
;
Calder, Bobby J.
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 546-555
Persistent link: https://www.econbiz.de/10003884471
Saved in:
29
When thinking is beneficial and when it is not : the effects of thin and round advertising models
Häfner, Michael
;
Trampe, Debra
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
4
,
pp. 619-628
Persistent link: https://www.econbiz.de/10003936183
Saved in:
30
Memory issues pertaining to social marketing messages about behavior enactment versus non-enactment
Freeman, Dan
;
Shapiro, Stewart
;
Brucks, Merrie
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
4
,
pp. 629-642
Persistent link: https://www.econbiz.de/10003936186
Saved in:
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