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subject:"Brand management"
~subject:"Marketing management"
~isPartOf:"Psychology & marketing"
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Search: subject_exact:"Advertising response"
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Brand management
Marketing management
Advertising effects
119
Werbewirkung
119
Consumer behaviour
56
Konsumentenverhalten
56
Advertising
37
Werbung
37
Psychology of advertising
24
Werbepsychologie
24
Markenführung
23
Brand image
21
Markenimage
21
Celebrity endorsement
17
Celebrity-Werbung
17
Internet marketing
16
Online-Marketing
16
USA
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United States
15
Brand
12
Markenartikel
12
advertising
9
Emotion
8
Social Web
7
Social web
7
Sponsoring
6
Sponsorship
6
Cognition
5
Kognition
5
Marketingmanagement
5
Perception
5
Target group
5
Wahrnehmung
5
Zielgruppe
5
Advertising music
4
Beziehungsmarketing
4
Computerspiel
4
Experiment
4
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4
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Article
28
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28
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28
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Bauer, Brittney C.
2
Arli, Denni
1
Arnold, Mark J.
1
Bagozzi, Richard P.
1
Bailey, Ainsworth A.
1
Berger, Sebastian
1
Boeuf, Benjamin
1
Borel, Laurence
1
Braig, Bridgette M.
1
Chen, Wei-Fen
1
Christodoulides, George
1
Cornwell, T. Bettina
1
Cui, Yuanyuan
1
DeCotiis, Allen R.
1
Deitz, George D.
1
DelVecchio, Devon
1
Deska, Jason C.
1
Dimofte, Claudiu V.
1
Dimoka, Angelika
1
Dwivedi, Yogesh Kumar
1
Ekinci, Yuksel
1
Ford, John B.
1
Ghosh, Tathagata
1
Gould, Stephen J.
1
Hamilton Rice, Dan
1
Hende, Ellis van den
1
Hingston, Sean T.
1
Hugenberg, Kurt
1
Hutchins, Jennifer
1
Ingendahl, Moritz
1
Isabella, Giuliana
1
Jiang, Yuwei
1
Jin, Seung-A. Annie
1
Johnson, Clark D.
1
Kocher, Bruno
1
Koçak, Akın
1
LaTour, Kathryn A.
1
LaTour, Michael S.
1
Liu, Jingshi
1
Loroz, Peggy Sue
1
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Psychology & marketing
Journal of business research : JBR
56
Journal of marketing communications
53
International journal of advertising : the review of marketing communications
41
The journal of product & brand management
32
International journal of advertising : the quarterly review of marketing communications
31
Journal of advertising research
30
Journal of promotion management : JPM
30
SpringerLink / Bücher
25
The journal of brand management : an international journal
25
Journal of promotion management : innovations in planning and applied research
23
International journal of internet marketing and advertising : IJIMA
20
Journal of retailing and consumer services
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Marketing : ZFP ; journal of research and management
16
Journal of advertising : official publication of the American Academy of Advertising
15
European journal of marketing : EJM
13
Marketing letters : a journal of research in marketing
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of global marketing
11
Journal of marketing
11
Journal of marketing research : JMR
11
Journal of the Academy of Marketing Science
11
Marketing intelligence & planning
11
Asia Pacific journal of marketing and logistics
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
The journal of consumer marketing
10
International journal of sports marketing & sponsorship
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Springer eBook Collection / Business and Economics
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of marketing management : MM
8
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
International journal of hospitality management
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of international consumer marketing
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Faculty & research / Insead : working paper series
6
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
6
Innovatives Markenmanagement
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1
When less is more : understanding consumers' responses to minimalist appeals
Chen, Wei-Fen
;
Liu, Jingshi
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2151-2162
Persistent link: https://www.econbiz.de/10014338496
Saved in:
2
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
3
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
4
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
5
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
6
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
7
Strong versus weak consumer-brand relationships : matching psychological sense of brand community and type of advertising appeal
Bauer, Brittney C.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 791-810
Persistent link: https://www.econbiz.de/10014290861
Saved in:
8
Anthropomorphizing religious advertising : the moderating role of political ideology
Van Esch, Patrick
;
Cui, Yuanyuan
;
Arli, Denni
; …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2284-2301
Persistent link: https://www.econbiz.de/10013465190
Saved in:
9
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
10
The effect of brand crises on endorser reputation and endorsement portfolios
Johnson, Clark D.
;
Bauer, Brittney C.
;
Arnold, Mark J.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1385-1397
Persistent link: https://www.econbiz.de/10013280106
Saved in:
11
The face of the brand : spokesperson facial width-to-height ratio predicts brand personality judgments
Deska, Jason C.
;
Hingston, Sean T.
;
DelVecchio, Devon
; …
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1487-1503
Persistent link: https://www.econbiz.de/10013280119
Saved in:
12
The colorful company : effects of brand logo colorfulness on consumer judgments
Song, Jiaqi
;
Xu, Fei
;
Jiang, Yuwei
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1610-1620
Persistent link: https://www.econbiz.de/10013280176
Saved in:
13
Application of GREEN scale to understanding US consumer response to green marketing communications
Bailey, Ainsworth A.
;
Mishra, Aditya S.
;
Tiamiyu, …
- In:
Psychology & marketing
35
(
2018
)
11
,
pp. 863-875
Persistent link: https://www.econbiz.de/10011970114
Saved in:
14
How well will this brand work? : the ironic impact of advertising disclosure of body-image retouching on brand attitudes
Semaan, Rania W.
;
Kocher, Bruno
;
Gould, Stephen J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 766-777
Persistent link: https://www.econbiz.de/10011970119
Saved in:
15
Advertising archetypes' impact on physician engagement and behavior in the context of healthcare products
Woodside, Arch G.
;
Persing, Adam
;
Ward, Brendan
; …
- In:
Psychology & marketing
35
(
2018
)
7
,
pp. 533-541
Persistent link: https://www.econbiz.de/10011970138
Saved in:
16
Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
Saved in:
17
The impact of death on consumer responses to celebrity endorser misbehavior
Boeuf, Benjamin
- In:
Psychology & marketing
34
(
2017
)
10
,
pp. 917-930
Persistent link: https://www.econbiz.de/10011759123
Saved in:
18
Consumer branded #hashtag engagement : can creativity in TV advertising influence hashtag engagement?
Stathopoulou, Anastasia
;
Borel, Laurence
; …
- In:
Psychology & marketing
34
(
2017
)
4
,
pp. 448-462
Persistent link: https://www.econbiz.de/10011674020
Saved in:
19
Consumer attachments to human brands : the "Oprah effect"
Loroz, Peggy Sue
;
Braig, Bridgette M.
- In:
Psychology & marketing
32
(
2015
)
7
,
pp. 751-763
Persistent link: https://www.econbiz.de/10011295614
Saved in:
20
Brand communication success in online consumption communities : an experimental analysis of the effects of communication style and brand pictorial representation
Steinmann, Sascha
;
Mau, Gunnar
;
Schramm-Klein, Hanna
- In:
Psychology & marketing
32
(
2015
)
3
,
pp. 356-371
Persistent link: https://www.econbiz.de/10010527152
Saved in:
21
What makes a human brand authentic? : identifying the antecedents of celebrity authenticity
Moulard, Julie Guidry
;
Popp Garrity, Carolyn
;
Hamilton …
- In:
Psychology & marketing
32
(
2015
)
2
,
pp. 173-186
Persistent link: https://www.econbiz.de/10010527178
Saved in:
22
Investigating gender-schema congruity effects on consumers' evaluation of anthropomorphized products
Hende, Ellis van den
;
Mugge, Ruth
- In:
Psychology & marketing
31
(
2014
)
4
,
pp. 264-277
Persistent link: https://www.econbiz.de/10010347721
Saved in:
23
Assessing advertising effectiveness : the potential of goal-directed behavior
Berger, Sebastian
;
Wagner, Udo
;
Schwand, Christopher
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 411-421
Persistent link: https://www.econbiz.de/10009554788
Saved in:
24
Effects of strategic exiting from sponsorship after negative event publicity
Messner, Matthias
;
Reinhard, Marc-André
- In:
Psychology & marketing
29
(
2012
)
4
,
pp. 240-256
Persistent link: https://www.econbiz.de/10009534087
Saved in:
25
Understanding consumer response to sponsorship information : a resource-matching approach
Deitz, George D.
;
Myers, Susan W.
;
Stafford, Marla Royne
- In:
Psychology & marketing
29
(
2012
)
4
,
pp. 226-239
Persistent link: https://www.econbiz.de/10009534089
Saved in:
26
The impact of 3d virtual haptics in marketing
Jin, Seung-A. Annie
- In:
Psychology & marketing
28
(
2011
)
3
,
pp. 240-255
Persistent link: https://www.econbiz.de/10008902983
Saved in:
27
Children's brand symbolism understanding : links to theory of mind and executive functioning
McAlister, Anna R.
;
Cornwell, T. Bettina
- In:
Psychology & marketing
27
(
2010
)
3
,
pp. 203-228
Persistent link: https://www.econbiz.de/10003956547
Saved in:
28
Implicit measures of consumer cognition : a review
Dimofte, Claudiu V.
- In:
Psychology & marketing
27
(
2010
)
10
,
pp. 921-937
Persistent link: https://www.econbiz.de/10008903163
Saved in:
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