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Journal of medical marketing : device, diagnostic and pharmaceutical marketing
15
International journal of pharmaceutical and healthcare marketing : IJPHM
7
Health marketing quarterly
6
Health economics
4
International journal of pharmaceutical and healthcare marketing
4
The European journal of health economics : HEPAC ; health economics in prevention and care
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ECONIS (ZBW)
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1
A structural analysis of physician agency and pharmaceutical demand
Tang, Meng-Chi
- In:
Health economics
32
(
2023
)
7
,
pp. 1453-1477
Persistent link: https://www.econbiz.de/10014329142
Saved in:
2
Examining the impact of marketing techniques on the prescription behavior of physicians with ethical ideology as a moderator
Aqif, Tanzeela
;
Mumtaz, Sana
- In:
International journal of pharmaceutical and healthcare …
17
(
2023
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10014336883
Saved in:
3
Modeling patient perceptions about generic drug quality and trust with doctors : an empirical analysis for creating sustainable healthcare
Rejikumar G.
;
Ajitha, Aswathy Asokan
;
Kalpana, P.
; …
- In:
IEEE transactions on engineering management : EM
70
(
2023
)
8
,
pp. 2968-2987
Persistent link: https://www.econbiz.de/10014364803
Saved in:
4
Attitude towards pharmaceutical promotional tools and its influence on physicians' prescribing behaviour in Sudan
Eldrwish, May Alowi
;
Aigbogun, Osaro
;
Kani, Yusuf
; …
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
4
,
pp. 469-489
Persistent link: https://www.econbiz.de/10014336795
Saved in:
5
Smart advertising in prescription only medication : aligning it with prescriber's or consumer's behavior
Menebo, Mesay Moges
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012886102
Saved in:
6
Missing the forest for the trees : marketing systems approach to pharmaceutical industry marketing practices
Jayanti, Rama K.
- In:
Journal of macromarketing
42
(
2022
)
2
,
pp. 231-246
Persistent link: https://www.econbiz.de/10013257863
Saved in:
7
The same old medicine but cheaper : the impact of patent expiry on physicians' prescribing behaviour
Fiorentini, Gianluca
;
Lippi Bruni, Matteo
;
Mammi, Irene
- In:
Journal of economic behavior & organization : JEBO
204
(
2022
),
pp. 37-68
Persistent link: https://www.econbiz.de/10014228479
Saved in:
8
Gender differences in the medical industries' payments to physicians : a systematic review
Makowska, Marta
;
Sillup, George P.
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
2
,
pp. 157-181
Persistent link: https://www.econbiz.de/10013343550
Saved in:
9
Tie decay and dissolution : contentious prescribing practices in the prescription drug epidemic
Zhang, Victoria Shu
;
King, Marissa D.
- In:
Organization science : a journal of the Institute for …
32
(
2021
)
5
,
pp. 1149-1173
Persistent link: https://www.econbiz.de/10012665656
Saved in:
10
Drug firms' payments and physicians’ prescribing behavior in Medicare Part D
Carey, Colleen
;
Lieber, Ethan M. J.
;
Miller, Sarah
- In:
Journal of public economics
197
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012798772
Saved in:
11
Effect of pharmaceutical companies' corporate reputation on drug prescribing intents in Romania
Ion, Luminiţa Mihaela
;
Vodă, Ana Iolanda
;
Butnaru, …
- In:
Economic research
34
(
2021
)
1,1
,
pp. 521-544
Persistent link: https://www.econbiz.de/10013341658
Saved in:
12
"See your doctor" : the impact of direct-to-consumer advertising on patients with different affliction levels
Liu, Qiang
;
Liu, Hongju
;
Kalwani, Manohar U.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10012229423
Saved in:
13
Physician altruism and moral hazard : (no) evidence from finnish national prescriptions data
Crea, Giovanni
;
Galizzi, Matteo M.
;
Linnosmaa, Ismo
; …
- In:
Journal of health economics
65
(
2019
),
pp. 153-169
Persistent link: https://www.econbiz.de/10012224598
Saved in:
14
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
15
Physicians prescribing originals causes welfare losses
Granlund, David
;
Sundström, David
- In:
Economics letters
170
(
2018
),
pp. 143-146
Persistent link: https://www.econbiz.de/10012019676
Saved in:
16
Informational shocks, off-label prescribing, and the effects of physician detailing
Shapiro, Bradley T.
- In:
Management science : journal of the Institute for …
64
(
2018
)
12
,
pp. 5825-5945
Persistent link: https://www.econbiz.de/10011964678
Saved in:
17
The impact of physician-level drug budgets on prescribing behavior
Blankart, Katharina
;
Koch, Taika
;
Kostev, Karel
; …
- In:
The European journal of health economics : HEPAC ; …
19
(
2018
)
2
,
pp. 213-222
Persistent link: https://www.econbiz.de/10011946212
Saved in:
18
Generic drug in Indonesia : why physicians and pharmacists matters
Amelia, Amelia
;
Ronald, Ronald
- In:
International journal of monetary economics and finance
11
(
2018
)
3
,
pp. 307-315
Persistent link: https://www.econbiz.de/10011971199
Saved in:
19
Entrepreneurship in off-label drug prescription : just what the doctor ordered!
March, Raymond J.
- In:
The journal of private enterprise
32
(
2017
)
3
,
pp. 75-92
Persistent link: https://www.econbiz.de/10011758734
Saved in:
20
Physicians' relationship with the pharmaceutical industry and its reflection in introduction of a new drug
Matikainen, Minna
;
Olkkonen, Leena
;
Katajavouri, Nina
; …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
3
,
pp. 309-326
Persistent link: https://www.econbiz.de/10011799091
Saved in:
21
Factors influencing prescribing decisions among physicians : empirical study on generic drugs
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 330-360
Persistent link: https://www.econbiz.de/10011812856
Saved in:
22
Effects of physician-directed pharmaceutical promotion on prescription behaviors : longitudinal evidence
Datta, Anusua
;
Dave, Dhaval
- In:
Health economics
26
(
2017
)
4
,
pp. 450-468
Persistent link: https://www.econbiz.de/10011815606
Saved in:
23
Ethical dimensions of medical and pharmaceutical marketing
Eagle, Lynne C.
(
ed.
);
Dahl, Stephan
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011623869
Saved in:
24
Physician report of industry gifts and quality of care
Lee, Doohee
;
Begley, Charles E.
- In:
Health care management review : HCM review
41
(
2016
)
3
,
pp. 275-283
Persistent link: https://www.econbiz.de/10011515876
Saved in:
25
The heterogeneity of concentrated prescribing behavior : theory and evidence from antipsychotics
Berndt, Ernst R.
;
Gibbons, Robert
;
Kolotilin, Anton
; …
- In:
Journal of health economics
40
(
2015
),
pp. 26-39
Persistent link: https://www.econbiz.de/10011439946
Saved in:
26
Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? : a persuasion knowledge perspective
Wei, Mei-Ling
;
Delbaere, Majorie
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 330-348
Persistent link: https://www.econbiz.de/10011479849
Saved in:
27
Are physicians' prescribing decisions sensitive to drug prices? : evidence from a free-antibiotics program?
Li, Shanjun
;
Laxminarayan, Ramanan
- In:
Health economics
24
(
2015
)
2
,
pp. 158-174
Persistent link: https://www.econbiz.de/10011317888
Saved in:
28
Similar products at different prices : can biopharmaceutical companies segment markets?
Manning, Richard
;
Stomberg, Christopher
;
Scher, Benjamin
; …
- In:
International journal of the economics of business
22
(
2015
)
2
,
pp. 231-243
Persistent link: https://www.econbiz.de/10011405947
Saved in:
29
Perceptions of general practitioners towards pharmaceutical price war and assessment medicines price variation among general practitioners' clinics in the state of Penang, Malaysia
Siang, Tan Ching
;
Mohamed Azmi Ahmad Hassali
; …
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 125-132
Persistent link: https://www.econbiz.de/10010517752
Saved in:
30
Lead me not into temptation : drug price regulation and dispensing physicians in Switzerland
Rischatsch, Maurus
- In:
The European journal of health economics : HEPAC ; …
15
(
2014
)
7
,
pp. 697-708
Persistent link: https://www.econbiz.de/10010480200
Saved in:
31
Ethics : the physician-pharma dyad in India
Handa, Meenakshi
;
Vohra, Anupama
;
Srivastava, Vinita
- In:
Asian journal of business ethics : AJBE
3
(
2014
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10010390417
Saved in:
32
Profit-seeking behavior of medical providers and generic competition in the pharmaceutical market : evidence from Taiwan
Liu, Ya Ming
;
Hsieh, Chee-Ruey
- In:
The B.E. journal of economic analysis & policy
14
(
2014
)
1
,
pp. 241-275
Persistent link: https://www.econbiz.de/10010345585
Saved in:
33
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua
;
Teichman, Chaim
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
Saved in:
34
Attitudes and beliefs regarding direct-to-consumer advertising of pharmaceutical drugs : an exploratory comparison of physicians and pharmaceutical sales representatives
Schulz, Steven A.
;
Broekemier, Gregory M.
;
Burkink, Tim J.
- In:
Health marketing quarterly
31
(
2014
)
3
,
pp. 279-291
Persistent link: https://www.econbiz.de/10010489669
Saved in:
35
Determinants of pharmaceutical sales representative access limits to physicians
Chressanthis, George A.
;
Sfekas, Andrew
;
Khedkar, Pratap
; …
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
4
,
pp. 220-243
Persistent link: https://www.econbiz.de/10011348624
Saved in:
36
Leveraging technology adoption model for examining internet usage among physicians’ in changing Indian pharmaceutical marketing context : a structural equation modeling approach
Patwardhan, Avadhut Arun
;
Pandey, Neeraj
;
Dhume, S M.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
4
,
pp. 201-211
Persistent link: https://www.econbiz.de/10011348626
Saved in:
37
Informational sources on pharmaceutical medicines and factors affecting medication prescriptions : perspectives from Ghanaian physicians
Kayi, Esinam Afi
;
Atinga, Roger Ayimbillah
;
Ansa, Gloria A.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
4
,
pp. 176-181
Persistent link: https://www.econbiz.de/10011348630
Saved in:
38
Effectiveness of disease awareness advertising in emerging economy : views of health care professionals of India
Banerjee, Saikat
;
Dash, Sampada Kumar
- In:
Journal of medical marketing : device, diagnostic and …
13
(
2013
)
4
,
pp. 231-241
Persistent link: https://www.econbiz.de/10010389834
Saved in:
39
The role of healthcare professionals in establishing unhealthy pharmaceutical promotion activities in Yemen
Al-Hamdi, Adnan Yahya
;
Ibrahim, Mohamed Izham Mohamed
; …
- In:
Journal of medical marketing : device, diagnostic and …
13
(
2013
)
3
,
pp. 142-150
Persistent link: https://www.econbiz.de/10009791599
Saved in:
40
Offering pharmaceutical samples : the role of physician learning and patient payment ability
Bala, Ram
;
Bhardwaj, Pradeep
;
Chen, Yuxin
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
3
,
pp. 522-527
Persistent link: https://www.econbiz.de/10009759875
Saved in:
41
Perception of physicians towards pharmaceutical promotion in India
Handa, Meenakshi
;
Vohra, Anupama
;
Srivastava, Vinita
- In:
Journal of medical marketing : device, diagnostic and …
13
(
2013
)
2
,
pp. 82-92
Persistent link: https://www.econbiz.de/10009766206
Saved in:
42
Sales and strategic marketing practices in the pharmaceutical industry : doctors as customers and their decisions
Scott, Peter
;
McIntosh-Scott, Annette Elizabeth
; …
- In:
Journal for international business and entrepreneurship …
7
(
2013
)
1
,
pp. 37-51
Persistent link: https://www.econbiz.de/10009727964
Saved in:
43
Endogenous technological change in medicine and its impact on healthcare costs : evidence from the pharmaceutical market in Taiwan
Hsieh, Chee-Ruey
;
Liu, Ya Ming
;
Chang, Chia-lin
- In:
The European journal of health economics : HEPAC ; …
14
(
2013
)
2
,
pp. 287-295
Persistent link: https://www.econbiz.de/10009719729
Saved in:
44
Impact of pharmaceutical promotion on healthcare professional's practices and behaviour : views from general practitioners, medicine dispensers and medical representatives in Yemen
Al-Hamadi, Adnan Yahya
;
Mohamed Azmi Ahmad Hassali
; …
- In:
Journal of medical marketing : device, diagnostic and …
12
(
2012
)
4
,
pp. 240-246
Persistent link: https://www.econbiz.de/10009685913
Saved in:
45
Estimation of promotional strategies for newer vs older drugs based on physician prescribing data
Gönül, Füsun F.
;
Carter, Franklin J.
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10009553794
Saved in:
46
The prescribing physician’s influence on consumer choice between medically equivalent pharmaceuticals
Granlund, David
;
Rudholm, Niklas
- In:
Review of industrial organization : RIO
41
(
2012
)
3
,
pp. 207-222
Persistent link: https://www.econbiz.de/10009688210
Saved in:
47
A new debate for Turkish physicians : e-detailing
Ventura, Keti
;
Baybars, Miray
;
Dedeoglu, Ayla Ozhan
- In:
Health marketing quarterly
29
(
2012
)
4
,
pp. 362-377
Persistent link: https://www.econbiz.de/10009714042
Saved in:
48
Will mobile marketing in communicating medical products to doctors be appreciated as a service in pharmaceutical industry? : an exploratory study
Srivastava, Rajesh
- In:
Asian journal of marketing : the official journal of …
6
(
2012
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10009731636
Saved in:
49
Evaluation of pharmaceutical industry : sponsored educational events attended by physicians in Pakistan
Imran Masood
;
Ibrahim, Mohamed Izham Mohamed
;
Mohamed …
- In:
Journal of medical marketing : device, diagnostic and …
12
(
2012
)
1
,
pp. 22-29
Persistent link: https://www.econbiz.de/10009518293
Saved in:
50
Segmenting generic medicines' market, using physicians' attitudes and generic companies' prescription span as grouping criteria
Karayanni, Despina A.
;
Georgi, Christina C.
- In:
Journal of medical marketing : device, diagnostic and …
12
(
2012
)
2
,
pp. 104-122
Persistent link: https://www.econbiz.de/10009567780
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