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~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Arts marketing"
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18
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arts marketing
7
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5
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Aufsatz in Zeitschrift
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Borg, Erik A.
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Brunetti, Federico
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Dantas, Danilo C.
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Arts and the market : AAM
4
Arts marketing : an international journal ; AM
4
Arts and the market
2
International journal of nonprofit and voluntary sector marketing
2
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2
Journal of marketing management : MM
2
European research studies
1
International journal of arts management
1
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ECONIS (ZBW)
22
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22
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1
Reframing art online through collective meaning-making
Linh Dan Nguyen
;
Preece, Chloe
;
Vom Lehn, Dirk
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1710-1737
Persistent link: https://www.econbiz.de/10014450112
Saved in:
2
The visual arts in society : their role in marketing communication and shaping social attitudes
Marciszewska, Barbara
;
Marciszewski, Piotr
- In:
European research studies
24
(
2021
)
1
,
pp. 748-762
Persistent link: https://www.econbiz.de/10012512588
Saved in:
3
Digital audiovisual content in marketing and distributing cultural products during the COVID-19 pandemic in Greece
Gryllakis, Nikolaos
;
Matsiola, Maria
- In:
Arts and the market : AAM
13
(
2023
)
1
,
pp. 4-19
Persistent link: https://www.econbiz.de/10014343021
Saved in:
4
Effects of Big Five personality traits and market mavenship on consumers' intention to spread word-of-mouth in the art context
Chieffi, Verdiana
;
Pichierri, Marco
;
Peluso, Alessandro M.
- In:
Arts and the market : AAM
12
(
2022
)
1
,
pp. 17-31
Persistent link: https://www.econbiz.de/10012879085
Saved in:
5
Sound sellers : musicians' strategies for marketing to industry gatekeepers
Sanders, Ariel
;
Phillips, Barbara J.
;
Williams, David E.
- In:
Arts and the market : AAM
12
(
2022
)
1
,
pp. 32-51
Persistent link: https://www.econbiz.de/10012879086
Saved in:
6
Reimagining the Indigenous art market : site of decolonisation and assertion of Indigenous cultures
Chow, Ai Ming
;
Carrington, Michal
;
Ozanne, Julie L.
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
17/18
,
pp. 1983-2010
Persistent link: https://www.econbiz.de/10014234274
Saved in:
7
Cultural murals and the evolving nature of the hero concept : an arts marketing context
Fillis, Ian
;
Lehman, Kim
- In:
Arts and the market : AAM
12
(
2022
)
3
,
pp. 197-214
Persistent link: https://www.econbiz.de/10013485915
Saved in:
8
Customer relationships in arts marketing : a review of key dimensions in delivery by artistic and cultural organizations
Colbert, François
;
Dantas, Danilo C.
- In:
International journal of arts management
21
(
2019
)
2
,
pp. 4-14
Persistent link: https://www.econbiz.de/10012060733
Saved in:
9
The effect of performance quality and customer education on attitudinal loyalty : a cross-country study of opera festival attendees
Vigolo, Vania
;
Bonfanti, Angelo
;
Brunetti, Federico
- In:
Nonprofit and voluntary sector quarterly : journal of …
48
(
2019
)
6
,
pp. 1272-1295
Persistent link: https://www.econbiz.de/10012121921
Saved in:
10
eWOM in the performing arts : exploratory insights for the marketing of theaters
Hausmann, Andrea
;
Poellmann, Lorenz
- In:
Arts and the market
6
(
2016
)
1
,
pp. 111-123
Persistent link: https://www.econbiz.de/10011580974
Saved in:
11
Action at the exhibit face : video and the analysis of social interaction in museums and galleries
Vom Lehn, Dirk
;
Heath, Christian
- In:
Journal of marketing management : MM
32
(
2016
)
15/16
,
pp. 1441-1457
Persistent link: https://www.econbiz.de/10011611046
Saved in:
12
Production and marketing of art in China : Traveling the long, hard road from industrial art to high art
Dholakia, Ruby R.
;
Duan, Jingyi
;
Dholakia, Nikhhilesh
- In:
Arts and the market
5
(
2015
)
1
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011431955
Saved in:
13
Understanding the cultural consumption of a new wave of immigrants : the case of the South Korean community in South West London
Kottasz, Rita
- In:
International journal of nonprofit and voluntary sector …
20
(
2015
)
2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10011493005
Saved in:
14
Engaging consumers in esthetic offerings : conceptualizing and developing a measure for arts engagement
Kemp, Elyria
- In:
International journal of nonprofit and voluntary sector …
20
(
2015
)
2
,
pp. 137-148
Persistent link: https://www.econbiz.de/10011493097
Saved in:
15
How small charities formulate marketing responses to major reductions in income : a study of nonprofit contemporary dance companies
Bennett, Roger
- In:
Qualitative market research : an international journal
17
(
2014
)
1
,
pp. 58-76
Persistent link: https://www.econbiz.de/10010247493
Saved in:
16
Marketing orientation and activities in the arts-marketing context : introducing a visual artists' marketing trajectory model
Lehman, Kim
;
Wickham, Mark
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 664-696
Persistent link: https://www.econbiz.de/10010375804
Saved in:
17
"A big part of my life": a qualitative study of the impact of theatre
Walmsley, Ben
- In:
Arts marketing : an international journal ; AM
3
(
2013
)
1
,
pp. 73-87
Persistent link: https://www.econbiz.de/10009763645
Saved in:
18
The art machine : dynamics of the genrating mechanism for contemporary art
Rodner, Victoria L.
;
Thomson, Elaine
- In:
Arts marketing : an international journal ; AM
3
(
2013
)
1
,
pp. 58-72
Persistent link: https://www.econbiz.de/10009763647
Saved in:
19
Understanding value from arts sponsorship : a social exchange theory perspective
Tyrie, Anna
;
Ferguson, Shelagh
- In:
Arts marketing : an international journal ; AM
3
(
2013
)
2
,
pp. 131-153
Persistent link: https://www.econbiz.de/10010233204
Saved in:
20
The co-production of value in an art market : exploring service relationships
Borg, Erik A.
;
Vigerland, Lars
- In:
Journal of investment and management : JIM
2
(
2013
)
3
,
pp. 57-69
Persistent link: https://www.econbiz.de/10010252313
Saved in:
21
Disruptive marketing and unintended consequences in the nonprofit arts sector
Kirchner, Theresa A.
;
Ford, John B.
;
Mottner, Sandra
- In:
Arts marketing : an international journal ; AM
2
(
2012
)
1
,
pp. 70-90
Persistent link: https://www.econbiz.de/10009573183
Saved in:
22
Creating "buzz" : opportunities and limitations of social media for arts institutions and their viral marketing
Hausmann, Andrea
- In:
International journal of nonprofit & voluntary sector …
17
(
2012
)
3
,
pp. 173-182
Persistent link: https://www.econbiz.de/10009778683
Saved in:
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