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Außenwerbung
16
Outdoor advertising
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6
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4
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4
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Pervasive advertising
4
Advanced technologies management for retailing : frameworks and cases
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising in developing and emerging countries : the economic, political and social context
1
Breaking new ground in theory and practice
1
Conference proceedings trends in business communication 2016
1
Erfolgsfaktor Innovation : mit 7 Tabellen
1
International advertising and communication : current insights and empirical findings
1
Kreativwirtschaft : Design, Mode, Medien, Games, Kommunikation, kulturelles Erbe
1
Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria
1
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
1
Unternehmertum und Ausgründung : wissenschaftliche Konzepte und praktische Erfahrung
1
Visual merchandising : the image of selling
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ECONIS (ZBW)
16
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1
Fascination neon signs
Haslwanter, Christina
- In:
Conference proceedings trends in business communication 2016
,
(pp. 133-139)
.
2017
Persistent link: https://www.econbiz.de/10011620181
Saved in:
2
Hieroglyphs of commerce : the visual rhetoric of th German Sachplakat
Chapman, Kathleen
- In:
Visual merchandising : the image of selling
,
(pp. 37-53)
.
2016
Persistent link: https://www.econbiz.de/10011584064
Saved in:
3
Modeling shopper responses to retail digital signage
Dennis, Charles
;
Newman, Andrew J.
;
Michon, Richard
; …
- In:
Advanced technologies management for retailing : …
,
(pp. 41-69)
.
2011
Persistent link: https://www.econbiz.de/10009375534
Saved in:
4
Public opinion towards digital billboards in the United States : an analysis of recent polls
Taylor, Charles Raymond
;
Franke, George R.
- In:
Breaking new ground in theory and practice
,
(pp. 375-394)
.
2011
Persistent link: https://www.econbiz.de/10009380999
Saved in:
5
The dynamics and entrepreneurship of advertising in India
Bhatia, Tej K.
;
Bhargava, Mukesh
- In:
Advertising in developing and emerging countries : the …
,
(pp. 139-154)
.
2011
Persistent link: https://www.econbiz.de/10009261753
Saved in:
6
Aussenwerbung im historischen Stadtraum
Haus, Reinhard
;
Stotz, Alexander
- In:
Kreativwirtschaft : Design, Mode, Medien, Games, …
,
(pp. 182-187)
.
2011
Persistent link: https://www.econbiz.de/10009236102
Saved in:
7
Attentional behavior of users on the move towards pervasive advertising media
Schrammel, Johann
;
Mattheiss, Elke
;
Döbelt, Susen
; …
- In:
Pervasive advertising
,
(pp. 287-307)
.
2011
Persistent link: https://www.econbiz.de/10009348730
Saved in:
8
Opportunities and challenges of interactive public displays as an advertising medium
José, Rui
;
Cardoso, Jorge C. S.
- In:
Pervasive advertising
,
(pp. 139-157)
.
2011
Persistent link: https://www.econbiz.de/10009348761
Saved in:
9
A standard for digital signage privacy
Geiger, Harley Lorenz
- In:
Pervasive advertising
,
(pp. 103-117)
.
2011
Persistent link: https://www.econbiz.de/10009348769
Saved in:
10
Digital out-of-home media : means and effects of digital media in public space
Stalder, Ursula
- In:
Pervasive advertising
,
(pp. 31-56)
.
2011
Persistent link: https://www.econbiz.de/10009348793
Saved in:
11
How to measure outdoor advertising effectiveness : a case study of Lithuania
Sliburyte, Laimona
- In:
Proceedings of the 16th Annual Conference on Marketing …
,
(pp. 343-353)
.
2008
Persistent link: https://www.econbiz.de/10003800102
Saved in:
12
Ausgründungen als Instrument zur Bündelung von Ressourcen und Know-how in einem Gemeinschaftsunternehmen
Rainer, Thomas
- In:
Unternehmertum und Ausgründung : wissenschaftliche …
,
(pp. 303-318)
.
2007
Persistent link: https://www.econbiz.de/10003448141
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13
Was hängen bleibt : zur Werbewirkung von Hängeplakaten in öffentlichen Verkehrsmitteln
Sager, Jürg
;
Reimann, Werner
- In:
Schwerpunkt: Neuroökonomie, Neuromarketing und …
,
(pp. 515-521)
.
2007
Persistent link: https://www.econbiz.de/10003513196
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14
Processing outdoor posters : products- and brand recognition in a split of a second
Klerkx, Mandy
;
Meurs, Lex van
- In:
International advertising and communication : current …
,
(pp. 124-139)
.
2006
Persistent link: https://www.econbiz.de/10003378112
Saved in:
15
Processing outdoor posters : product- and brand recognition in a split of a second /Mandy Klerkx; Lex van Meurs
Klerkx, Mandy
;
Meurs, Lex van
- In:
Advertising and communication : proceedings 4th …
,
(pp. 313-321)
.
2005
Persistent link: https://www.econbiz.de/10003353841
Saved in:
16
Drehbanden als innovatives Kommunikationsinstrument in der Sportwerbung
Sander, Matthias
- In:
Erfolgsfaktor Innovation : mit 7 Tabellen
,
(pp. 197-211)
.
2005
Persistent link: https://www.econbiz.de/10002753211
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