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Journal of business research : JBR
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Journal of behavioral decision making
12
Journal of retailing and consumer services
8
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
8
Eye Tracking in der Sport- und Veranstaltungsbranche
7
Psychology & marketing
5
Journal of advertising : official publication of the American Academy of Advertising
4
HEC Paris research paper series
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International journal of advertising : the review of marketing communications
3
Journal of advertising research
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SpringerLink / Bücher
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Behavioral research in accounting
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Forschungs-/Entwicklungs-/Innovations-Management
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Foundations and trends in marketing : FTMKT
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Implementation strategies for improving diversity in organizations
2
Innovatives Markenmanagement
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Journal of agricultural & food industrial organization
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Journal of marketing research
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Journal of marketing research : JMR
2
Journal of marketing theory and practice : JMTP
2
Journal of nonprofit & public sector marketing
2
Journal of vacation marketing
2
Mannheimer Beiträge zur Betriebswirtschaftslehre
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Moderne Methoden der Marktforschung : Kunden besser verstehen
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Research
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Schriftenreihe Handel und Marketing
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Springer eBook Collection
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Springer-Gabler Research
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Tourism on the verge
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
2
Agricultural economics : the journal of the International Association of Agricultural Economists
1
American economic journal : a journal of the American Economic Association
1
Applied economic perspectives and policy
1
Applying business intelligence and innovation to entrepreneurship
1
Apps management and e-commerce transactions in real-time
1
Artificial intelligence in marketing
1
Brand the Future : systematische Markenentwicklung im B2B
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ECONIS (ZBW)
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1
The influence of negative emotions on brand trust and intention to share cause-related posts : a neuroscientific study
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229560
Saved in:
2
When products compete for consumers attention : how selective attention affects preferences
Florack, Arnd
;
Egger, Martin
;
Hübner, Ronald
- In:
Journal of business research : JBR
111
(
2020
),
pp. 117-127
Persistent link: https://www.econbiz.de/10012237786
Saved in:
3
A new way to guide consumer's choice : retro-cueing alters the availability of product information in memory
Krefeld-Schwalb, Antonia
;
Rosner, Agnes
- In:
Journal of business research : JBR
111
(
2020
),
pp. 135-147
Persistent link: https://www.econbiz.de/10012237789
Saved in:
4
An exploratory study of retail lighting with continuous modulation of color rendering properties to influence shoppers' spatial range of browsing
Laski, Joseph
;
Brunault, Charles A.
;
Schmidt, Rebecca
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 148-162
Persistent link: https://www.econbiz.de/10012237790
Saved in:
5
Personalized advertisements with integration of names and photographs : an eye-tracking experiment
Pfiffelmann, Jean
;
Dens, Nathalie
;
Soulez, Sébastien
- In:
Journal of business research : JBR
111
(
2020
),
pp. 196-207
Persistent link: https://www.econbiz.de/10012237800
Saved in:
6
Predicting consumer gaze hits : a simulation model of visual attention to dynamic marketing stimuli
Rumpf, Christopher
;
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
111
(
2020
),
pp. 208-217
Persistent link: https://www.econbiz.de/10012237802
Saved in:
7
What I see is what I want : top-down attention biasing choice behavior
Vriens, Marco
;
Vidden, Chad
;
Schomaker, Judith
- In:
Journal of business research : JBR
111
(
2020
),
pp. 262-269
Persistent link: https://www.econbiz.de/10012237810
Saved in:
8
Effects of background complexity on consumer visual processing : an eye-tracking study
Qiuzhen, Wang
;
Ma, Da
;
Chen, Hanyue
;
Ye, Xuhong
;
Xu, Qing
- In:
Journal of business research : JBR
111
(
2020
),
pp. 270-280
Persistent link: https://www.econbiz.de/10012237811
Saved in:
9
Inferring attribute non-attendance using eye tracking in choice-based conjoint analysis
Yegoryan, Narine
;
Guhl, Daniel
;
Klapper, Daniel
- In:
Journal of business research : JBR
111
(
2020
),
pp. 290-304
Persistent link: https://www.econbiz.de/10012237816
Saved in:
10
An analysis of process-tracing research on consumer decision-making
Zuschke, Nick
- In:
Journal of business research : JBR
111
(
2020
),
pp. 305-320
Persistent link: https://www.econbiz.de/10012237817
Saved in:
11
The impact of task complexity and task motivation on in-store marketing effectiveness : an eye tracking analysis
Zuschke, Nick
- In:
Journal of business research : JBR
116
(
2020
),
pp. 337-350
Persistent link: https://www.econbiz.de/10012257615
Saved in:
12
Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research
Meißner, Martin
;
Pfeiffer, Jella
;
Pfeiffer, Thies
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 445-458
Persistent link: https://www.econbiz.de/10012023989
Saved in:
13
Elapsed time on first buying triggers brand choices within a category : a virtual reality-based study
Bigné Alcañiz, J. Enrique
;
Llinares, Carmen
; …
- In:
Journal of business research : JBR
69
(
2016
)
4
,
pp. 1423-1427
Persistent link: https://www.econbiz.de/10011447334
Saved in:
14
Extracting business information from graphs : an eye tracking experiment
Vila, Jose
;
Gomez, Yolanda
- In:
Journal of business research : JBR
69
(
2016
)
5
,
pp. 1741-1746
Persistent link: https://www.econbiz.de/10011450993
Saved in:
15
Consumer attention to price in social commerce : eye tracking patterns in retail clothing
Vishnu Menon, R. G.
;
Valdimar Sigurdsson
;
Larsen, Nils Magne
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5008-5013
Persistent link: https://www.econbiz.de/10011589095
Saved in:
16
Visual ethnography : achieving rigorous and authentic interpretations
Schembri, Sharon
;
Boyle, Maree V.
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1251-1254
Persistent link: https://www.econbiz.de/10009756065
Saved in:
17
Shelf space schemas : myth or reality?
Valenzuela, Ana
;
Raghubir, Priya
;
Mitakakis, Chrissy
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 881-888
Persistent link: https://www.econbiz.de/10009756866
Saved in:
18
Stimuli-organism-response framework : a meta-analytic review in the store environment
Vieira, Valter Afonso
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1420-1426
Persistent link: https://www.econbiz.de/10009757098
Saved in:
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