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Search: subject_exact:"Cause marketing"
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Subject
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Cause-Related Marketing
387
Cause-related marketing
387
Consumer behaviour
242
Konsumentenverhalten
242
Marketing management
155
Marketingmanagement
155
Corporate Social Responsibility
121
Corporate social responsibility
119
Beziehungsmarketing
78
Relationship marketing
78
Fundraising
64
cause-related marketing
58
Brand management
50
Markenführung
50
Werbewirkung
44
Advertising effects
42
Brand image
35
Markenimage
35
USA
32
United States
32
Advertising
29
Werbung
29
Nonprofit marketing
28
Nonprofit-Marketing
28
Charity
24
Wohltätigkeit
24
Deutschland
23
Altruism
22
Altruismus
22
Nonprofit-Organisation
22
Germany
20
Nonprofit organization
20
Corporate reputation
19
Firmenimage
19
Sponsoring
19
Cause marketing
18
Emotion
18
Sponsorship
18
India
17
Indien
17
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Undetermined
202
Free
45
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Article
355
Book / Working Paper
58
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Article in journal
318
Aufsatz in Zeitschrift
318
Aufsatz im Buch
32
Book section
32
Hochschulschrift
13
Graue Literatur
10
Non-commercial literature
10
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8
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8
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7
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4
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4
Reprint
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2
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English
387
German
22
Undetermined
3
Polish
1
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Thomas, Sujo
13
Krishna, Aradhna
6
Kureshi, Sonal
6
Chang, Chun-Tuan
5
Liu, Gordon
5
Vlachos, Pavlos A.
5
Wymer, Walter
5
Bae, Mikyeung
4
Bhatt, Viral
4
Bigné Alcañiz, J. Enrique
4
Chang, Chun-tuan
4
Das, Neel
4
Deb, Madhurima
4
Galan-Ladero, M. Mercedes
4
Mattila, Anna S.
4
Rajan, Uday
4
Vrontis, Demetris
4
Youn, Seounmi
4
Amawate, Vibhas
3
Baghi, Ilaria
3
Beise-Zee, Rian
3
Chawla, Deepak
3
Christofi, Michael
3
Coleman, Joshua T.
3
Fries, Anne
3
Galera Casquet, Clementina
3
Gupta, Shruti
3
Hanks, Lydia
3
Kim, Hyuksoo
3
Kim, Jihye
3
Ko, Wai Wai
3
Krepapa, Areti
3
Lafferty, Barbara A.
3
Langen, Nina
3
Lauper, Patricia
3
Lee, Eun Mi
3
Leonidou, Erasmia
3
Oloko, Shamsey
3
Papasolomou, Ioanna
3
Patel, Ritesh
3
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Fachhochschule Reutlingen / European School of Business
1
Katolicki Uniwersytet Lubelski Jana Pawła II / Wydział Nauk Społecznych
1
RWTH Aachen
1
Tectum Verlag
1
Universität Greifswald
1
Published in...
All
International review on public and non-profit marketing
25
Journal of business research : JBR
17
Journal of business ethics : JOBE
14
Journal of nonprofit & public sector marketing
11
Psychology & marketing
10
Journal of marketing communications
9
International journal of advertising : the quarterly review of marketing communications
6
Journal of retailing and consumer services
6
Journal of the Academy of Marketing Science
6
European journal of marketing : EJM
5
International journal of advertising : the review of marketing communications
5
The journal of consumer marketing
5
International journal of nonprofit & voluntary sector marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of promotion management : JPM
4
SpringerLink / Bücher
4
AMS review : official publication of the Academy of Marketing Science
3
Cogent business & management
3
European Sport management quarterly : ESMQ
3
International journal of emerging markets
3
International journal of hospitality management
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing
3
Journal of promotion management : innovations in planning and applied research
3
Journal of retailing
3
Key debates and contemporary issues in nonprofit marketing
3
Sport management review
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Asian journal of sustainability and social responsibility
2
Australian journal of management
2
Corporate reputation review : an international journal
2
Customer-centric marketing strategies : tools for building organizational performance
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
European journal of marketing
2
International journal of Indian culture and business management : IJICBM
2
International journal of internet marketing and advertising : IJIMA
2
International journal of nonprofit and voluntary sector marketing
2
Journal for global business advancement : JGBA
2
Journal of advertising : official publication of the American Academy of Advertising
2
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ECONIS (ZBW)
406
BASE
2
RePEc
2
USB Cologne (EcoSocSci)
2
EconStor
1
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251
Innovatioin and cause-related marketing success : a conceptual framework and proposotions
Christofi, Michael
;
Leonidou, Erasmia
;
Vrontis, Demetris
; …
- In:
The journal of services marketing
29
(
2015
)
5
,
pp. 354-366
Persistent link: https://www.econbiz.de/10011387781
Saved in:
252
Perception of corporate social responsibility among devout and nondevout customers in an Islamic society
Sheikh, Sana-ur-Rehman
;
Beise-Zee, Rian
- In:
Asian journal of business ethics : AJBE
4
(
2015
)
2
,
pp. 131-146
Persistent link: https://www.econbiz.de/10011538406
Saved in:
253
Tugging on heartstrings : shopping orientation, mindset, and consumer responses to cause-related marketing
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
- In:
Journal of business ethics : JOBE
127
(
2015
)
2
,
pp. 337-350
Persistent link: https://www.econbiz.de/10010493871
Saved in:
254
Determinants of Saudi consumers' willingness to participate in cause-related marketing (CRM) campaigns
Alharthi, Sager
;
Valenzuela, Fredy-Roberto
;
Fisher, Josie
- In:
Emerging research on Islamic marketing and tourism in …
,
(pp. 42-69)
.
2015
Persistent link: https://www.econbiz.de/10010417097
Saved in:
255
How to go green : unraveling green preferences of consumers
Sony, Alisa
;
Ferguson, David
;
Beise-Zee, Rian
- In:
Asia-Pacific journal of business administration
7
(
2015
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10011302953
Saved in:
256
Cause-related marketing, product innovation and extraordinary sustainable leadership : the root towards sustainability
Christofi, Michael
;
Leonidou, Erasmia
;
Vrontis, Demetris
- In:
Global business & economics review
17
(
2015
)
1
,
pp. 93-111
Persistent link: https://www.econbiz.de/10011337168
Saved in:
257
Nonprofit collaboration with luxury brands : positive and negative effects for cause-related marketing
Boenigk, Silke
;
Schuchardt, Viktoria
- In:
Nonprofit and voluntary sector quarterly
44
(
2015
)
4
,
pp. 708-733
Persistent link: https://www.econbiz.de/10011337171
Saved in:
258
(Ineffective) messages to encourage recycling : evidence from a randomized evaluation in Peru
Chong, Alberto
;
Karlan, Dean
;
Shapiro, Jeremy
;
Zinman, …
- In:
The World Bank economic review
29
(
2015
)
1
,
pp. 180-206
Persistent link: https://www.econbiz.de/10010532485
Saved in:
259
Soziale Produktattribute in der Produktpolitik
Mirkovic, Mario
;
Weber, Torsten
- In:
CSR und Produktmanagement : langfristige …
,
(pp. 181-195)
.
2015
Persistent link: https://www.econbiz.de/10011290672
Saved in:
260
It's all good : corporate social responsibility reduces negative and promotes positive responses to service failures among value-aligned customers
Joireman, Jeff
;
Smith, Dustin
;
Liu, Richie L.
;
Arthurs, …
- In:
Journal of public policy & marketing : JPP & M ; an …
34
(
2015
)
1
,
pp. 32-49
Persistent link: https://www.econbiz.de/10011293445
Saved in:
261
Understanding factors influencing consumer attitudes toward cause-related marketing
Galan Ladero, M. Mercedes
;
Galera Casquet, Clementina
; …
- In:
International journal of nonprofit and voluntary sector …
20
(
2015
)
1
,
pp. 52-70
Persistent link: https://www.econbiz.de/10011492964
Saved in:
262
The impact of perceptual congruence on the effectiveness of cause-related marketing campaigns
Kuo, Andrew
;
Hamilton Rice, Dan
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
1
,
pp. 78-88
Persistent link: https://www.econbiz.de/10010485549
Saved in:
263
Creating firm, customer, and societal value : toward a theory of positive marketing
Gopaldas, Ahir
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2446-2451
Persistent link: https://www.econbiz.de/10011399497
Saved in:
264
The influence of green advertising during a corporate disaster
Bodkin, Charles D.
;
Amato, Louis
;
Amato, Christie H.
- In:
Corporate communications : an international journal
20
(
2015
)
3
,
pp. 256-275
Persistent link: https://www.econbiz.de/10011401363
Saved in:
265
Probleme der Reformkommunikation : die Grenzen des Politischen Marketings am Beispiel der „Agenda 2010“
Hansen, Gunnar
-
2015
-
1. Aufl
Persistent link: https://www.econbiz.de/10011403382
Saved in:
266
Cause related marketing in the German retail sector : exploring the role of consumers' trust
Hartmann, Monika
;
Klink, Jeanette
;
Simons, Johannes
- In:
Food policy : economics planning and politics of food …
52
(
2015
),
pp. 108-114
Persistent link: https://www.econbiz.de/10011379234
Saved in:
267
Cause related marketing and its impact on the purchasing behavior of the customers of Bangladesh : an empirical study
Mohiuddin Babu, Mujahid
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003734939
Saved in:
268
Antecedents and consequences of consumers' attitudinal dispositions toward cause-related marketing in Egypt
Hammad, Hadeer
;
El-Bassiouny, Noha
;
Paul, Pallab
; …
- In:
Journal of Islamic marketing : JIMA
5
(
2014
)
3
,
pp. 414-445
Persistent link: https://www.econbiz.de/10010458280
Saved in:
269
Effect of cause-related marketing on corporate image and purchase intention : evidence from India
Rathod, Khuman L.
;
Gadhavi, Dharmesh D.
;
Shukla, Yupal S.
- In:
International journal of business and emerging markets …
6
(
2014
)
3
,
pp. 230-246
Persistent link: https://www.econbiz.de/10010460802
Saved in:
270
Cause marketing effectiveness and the moderating role of price discounts
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Aspara, Jaakko
- In:
Journal of marketing
78
(
2014
)
6
,
pp. 120-142
Persistent link: https://www.econbiz.de/10010463448
Saved in:
271
Individualism/collectivism, charitable giving, and cause-related marketing : a comparison of Chinese and Americans
Wang, Ye
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
1
,
pp. 40-51
Persistent link: https://www.econbiz.de/10010483790
Saved in:
272
The impact of product warranties on the capital structure of Australian firms
Rong, Chen
;
Su, Song
;
He, Feng
- In:
Australian journal of management
39
(
2014
)
2
,
pp. 191-206
Persistent link: https://www.econbiz.de/10010431556
Saved in:
273
Does cause congruence affect how different corporate associations influence consumer responses to cause-related marketing?
Rong, Chen
;
Su, Song
;
He, Feng
- In:
Australian journal of management
39
(
2014
)
2
,
pp. 191-206
Persistent link: https://www.econbiz.de/10010431557
Saved in:
274
Building brand equity with cause-related marketing : a comparison with sponsorship and sales promotion
Westberg, Kate
;
Pope, Nigel
- In:
Journal of marketing communications
20
(
2014
)
6
,
pp. 419-437
Persistent link: https://www.econbiz.de/10010436757
Saved in:
275
Functional matching effect in CRM : moderating roles of perceived message quality and skepticism
Manuel, Eleonora
;
Youn, Seounmi
;
Yoon, Doyle
- In:
Journal of marketing communications
20
(
2014
)
6
,
pp. 397-418
Persistent link: https://www.econbiz.de/10010436761
Saved in:
276
Cause related Marketing : Grundlagen, Erfolgsfaktoren, Praxisbeispiele
Stumpf, Marcus
;
Teufl, Iris
-
2014
Persistent link: https://www.econbiz.de/10010237321
Saved in:
277
A critical review of corporate social responsibility practices from a marketing perspective : is cause-related marketing really a "win-win-win" situation?
Hemat, Hosei
;
Yüksel, Ülkü
- In:
Corporate social responsibility in the global business world
,
(pp. 3-26)
.
2014
Persistent link: https://www.econbiz.de/10010127734
Saved in:
278
Cause-related versus non-cause-related sport events : differentiating endurance events through a comparison of athletes' motives
Rundio, Amy
;
Heere, Bob
;
Newland, Brianna
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
1
,
pp. 17-26
Persistent link: https://www.econbiz.de/10010355397
Saved in:
279
Quid pro quo? : Dutch and German consumer responses to conditional and unconditional corporate giving initiatives in advertising
Planken, Brigitte Chantal
;
Verheijen, Steef
- In:
Communicating corporate social responsibility : …
,
(pp. 405-424)
.
2014
Persistent link: https://www.econbiz.de/10010346502
Saved in:
280
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Green advertising and the reluctant consumer
,
(pp. 4-18)
.
2014
Persistent link: https://www.econbiz.de/10010399390
Saved in:
281
How much to give? : the effect of donation size on tactical and strategic success in cause-related marketing
Müller, Sarah S.
;
Fries, Anne
;
Gedenk, Karen
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 178-191
Persistent link: https://www.econbiz.de/10010400705
Saved in:
282
A note on the role of cause type in cause-related marketing
Lafferty, Barbara A.
;
Edmondson, Diane R.
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1455-1460
Persistent link: https://www.econbiz.de/10010379306
Saved in:
283
Cause related marketing : Armani initiative "acqua for life"
Mititelu, Cristina
;
Fiorani, Gloria
;
Mariani, Simone
- In:
International review on public and non-profit marketing
11
(
2014
)
3
,
pp. 285-305
Persistent link: https://www.econbiz.de/10010413069
Saved in:
284
Cause marketing communications : consumer inference on attitudes towards brand and cause
Samu, Sridhar
;
Wymer, Walter
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1333-1353
Persistent link: https://www.econbiz.de/10010414766
Saved in:
285
An integrated model of cause-related marketing strategy development
Liu, Gordon
;
Ko, Wai Wai
- In:
AMS review : official publication of the Academy of …
4
(
2014
)
3/4
,
pp. 78-95
Persistent link: https://www.econbiz.de/10010467849
Saved in:
286
Sponsorship of non-profit sporting events : the case of the Well-Being Festival
Giannoulakis, Chrysostomos
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
4
,
pp. 244-252
Persistent link: https://www.econbiz.de/10010475534
Saved in:
287
Nachhaltigkeit in der Preis- und Konditionenpolitik
Simon, Hermann
;
Gathen, Andreas von der
- In:
Sustainable Marketing Management : Grundlagen und Cases
,
(pp. 251-270)
.
2014
Persistent link: https://www.econbiz.de/10010476272
Saved in:
288
Does Cause Congruence Affect How Different Corporate Associations Influence Consumer Responses to Cause-Related Marketing?
Song, Su
-
2014
This paper investigates how different corporate associations may influence consumer evaluations and purchase intention in response to cause-related marketing (CRM) and whether this impact is contingent on congruence between the cause and the company. Our experimental study, based on 660...
Persistent link: https://www.econbiz.de/10013052211
Saved in:
289
Cause related Marketing : Grundlagen - Erfolgsfaktoren - Praxisbeispiele
Stumpf, Marcus
-
2014
Grundlagen und Instrumente des Cause related Marketing -- Chancen und Risiken der Implementierung -- Erfolgsfaktoren für den zielgerichteten Einsatz -- Handlungsempfehlungen für die Praxis -- Konkrete CrM-Kampagnen als Fallbeispiele.
Persistent link: https://www.econbiz.de/10014017329
Saved in:
290
Cause related Marketing als Instrument ethischer Unternehmensführung im Mittelstand
Schwill, Jürgen
;
Brandt, Sabine
- In:
Marketing in Forschung und Praxis : [Jubiläumsausgabe …
,
(pp. 1103-1124)
.
2013
Persistent link: https://www.econbiz.de/10009780049
Saved in:
291
Success factors of cause-related marketing : what developing countries can learn from a German sweets campaign
Steffen, Adrienne
;
Günther, Sabine A.
- In:
The MENA journal of business case studies : MENA
2013
(
2013
),
pp. 1-14
Persistent link: https://www.econbiz.de/10011447410
Saved in:
292
Critical success factors of cause-related marketing
Papasolomou, Ioanna
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 359-373)
.
2013
Persistent link: https://www.econbiz.de/10009668194
Saved in:
293
Legal issues to be considered before setting in force consumer-centric marketing strategies within the European Union
Tzoulia, Eleni
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 36-56)
.
2013
Persistent link: https://www.econbiz.de/10009668208
Saved in:
294
Corporate social responsibility effects on social network sites
Jeong, Hyun Ju
;
Paek, Hye-jin
;
Lee, Mira
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1889-1895
Persistent link: https://www.econbiz.de/10009772338
Saved in:
295
Cause marketing and the rise of values-based brands : exploiting compassion in pursuit of profits
Einstein, Mara
- In:
The Routledge companion to advertising and promotional …
,
(pp. 373-385)
.
2013
Persistent link: https://www.econbiz.de/10010197434
Saved in:
296
Philanthropy and corporate reputation : an empirical investigation
Morris, Sara A.
;
Bartkus, Barbara R.
;
Glassman, Myron
; …
- In:
Corporate reputation review : an international journal
16
(
2013
)
4
,
pp. 285-299
Persistent link: https://www.econbiz.de/10010202900
Saved in:
297
A study of non-profit organisations in cause-realted marketing : stakeholder concerns and safeguarding strategies
Liston-Heyes, Catherine
;
Liu, Gordon
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1954-1974
Persistent link: https://www.econbiz.de/10010205948
Saved in:
298
The corporate paradox : marketing, innovation, corruption and pollution : an overview of corporate successes and failures
Leonard, Liam
;
Gonzalez-Perez, Maria Alejandra
- In:
Principles and strategies to balance ethical, social …
,
(pp. 1-19)
.
2013
Persistent link: https://www.econbiz.de/10009748532
Saved in:
299
Impacts of instrumental versus relational centered logic on cause-related marketing decision making
Liu, Gordon
- In:
Journal of business ethics : JOBE
113
(
2013
)
2
,
pp. 243-263
Persistent link: https://www.econbiz.de/10009751643
Saved in:
300
A role of team and organizational identification in the success of cause-related sport marketing
Lee, Jaedeock
;
Ferreira, Mauricio
- In:
Sport management review
16
(
2013
)
2
,
pp. 161-172
Persistent link: https://www.econbiz.de/10009757804
Saved in:
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