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~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Arbeitspapier / Institut für Marketing, Universität Mannheim"
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Conjoint analysis
29
Conjoint-Analyse
29
Consumer behaviour
13
Konsumentenverhalten
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Market research
13
Marktforschung
13
Theorie
6
Theory
6
Conjoint Measurement
5
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4
Präferenztheorie
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conjoint analysis
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Bauer, Hans H.
5
Ding, Min
3
Zeithammer, Robert
3
Franken, Birgit
2
Herrmann, Andreas
2
Homberg, Federico
2
Huber, Frank
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2
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Chatzipanagiotou, Kalliopi
1
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Dawra, Jagrook
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Decker, Reinhold
1
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Journal of targeting, measurement and analysis for marketing
Journal of marketing research : JMR
Arbeitspapier / Institut für Marketing, Universität Mannheim
Conjoint measurement : methods and applications
52
SpringerLink / Bücher
26
Journal of business economics : JBE
24
Conjoint measurement : methods and applications ; with 91 tables
19
Conjointanalyse : Methoden - Anwendungen - Praxisbeispiele
19
Fundamentals of marketing research ; Vol. 6
17
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
16
Journal of business research : JBR
15
American journal of agricultural economics
14
Europäische Hochschulschriften / 5
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
European journal of operational research : EJOR
13
Gabler Edition Wissenschaft
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
11
Marketing : ZFP ; journal of research and management
11
Agricultural and resource economics review : ARER
10
International journal of consumer studies
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Springer eBook Collection / Business and Economics
10
Technological forecasting & social change : an international journal
10
Jahrbuch der Absatz- und Verbrauchsforschung
9
Journal of agricultural and applied economics
9
KBI
9
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
8
Die Betriebswirtschaft : DBW
8
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
8
Journal of food products marketing
8
Marketing letters : a journal of research in marketing
8
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
8
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
8
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
7
Energy economics
7
International journal of hospitality management
7
International journal of market research : JMRS ; the journal of the Market Research Society
7
Journal of international food & agribusiness marketing : JIFAM
7
Journal of retailing and consumer services
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Research
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ECONIS (ZBW)
29
USB Cologne (EcoSocSci)
3
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1
A probit model with structured covariance for similarity effects and source of volume calculations
Dotson, Jeffrey P.
;
Howell, John R.
;
Brazell, Jeff D.
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10011819640
Saved in:
2
Efficient design and analysis for a selective choice process
Henderson, Ty
;
Liu, Qing
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 430-446
Persistent link: https://www.econbiz.de/10011697457
Saved in:
3
Consumer preferences for annuity attributes : beyond net present value
Shu, Suzanne B.
;
Zeithammer, Robert
;
Payne, John W.
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 240-262
Persistent link: https://www.econbiz.de/10011485322
Saved in:
4
Eye tracking reveals processes that enable conjoint choices to become increasingly efficient with practice
Meißner, Martin
;
Musalem, Andrés
;
Huber, Joel
- In:
Journal of marketing research : JMR
53
(
2016
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011450342
Saved in:
5
PIE : a holistic preference concept and measurement model
Kim, Hye-jin
;
Park, Young-hoon
;
Bradlow, Eric T.
;
Ding, Min
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 335-351
Persistent link: https://www.econbiz.de/10010380954
Saved in:
6
The hesitant Hai Gui : return-migration preferences of US-educated Chinese scientists and engineers
Zeithammer, Robert
;
Kellogg, Ryan P.
- In:
Journal of marketing research : JMR
50
(
2013
)
5
,
pp. 644-663
Persistent link: https://www.econbiz.de/10010195934
Saved in:
7
How attribute quantity influences option choice
Sela, Aner
;
Berger, Jonah
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 942-953
Persistent link: https://www.econbiz.de/10009688759
Saved in:
8
How should consumers' willingness to pay be measured? : an empirical comparison of state-of-the-art approaches
Miller, Klaus Matthias
;
Hofstetter, Reto
;
Krohmer, Harley
; …
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 172-184
Persistent link: https://www.econbiz.de/10008858627
Saved in:
9
Adaptive self-explication of multiattribute preferences
Netzer, Oded
;
Srinivasan, V.
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 140-156
Persistent link: https://www.econbiz.de/10008858633
Saved in:
10
Rejectable choice sets : how seemingly irrelevant no-choice options affect consumer decision processes
Parker, Jeffrey R.
;
Schrift, Rom Y.
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 840-854
Persistent link: https://www.econbiz.de/10009355025
Saved in:
11
An empirical investigation of customer preferences in mobile services
Tripathi, Shalini N.
;
Siddiqui, Masood H.
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
1
,
pp. 49-63
Persistent link: https://www.econbiz.de/10003964164
Saved in:
12
Evaluating Aaker's sources of brank equity and the mediating role of brand image
Gill, Manpreet Singh
;
Dawra, Jagrook
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
3/4
,
pp. 189-198
Persistent link: https://www.econbiz.de/10008840824
Saved in:
13
Measuring consumer preferences for complex products : a compositional approach based on paired comparisons
Scholz, Sören W.
;
Meißner, Martin
;
Decker, Reinhold
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 685-698
Persistent link: https://www.econbiz.de/10009235360
Saved in:
14
The importance of factors influencing product-harm crisis management across different crisis extent levels: a conjoint analysis
Vassilikopoulou, Aikaterini
;
Lepetsos, Apostolos
; …
- In:
Journal of targeting, measurement and analysis for marketing
17
(
2009
)
1
,
pp. 65-74
Persistent link: https://www.econbiz.de/10003830418
Saved in:
15
Statistical benefits of choices from subsets
Zeithammer, Robert
;
Lenk, Peter J.
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 816-831
Persistent link: https://www.econbiz.de/10003927145
Saved in:
16
A conjoint approach for consumer- and firm-level brand valuation
Ferjani, Madiha
;
Jedidi, Kamel
;
Jagpal, Sharan
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 846-862
Persistent link: https://www.econbiz.de/10003927150
Saved in:
17
Eliciting preference for complex products : a web-based upgrading method
Park, Young-hoon
;
Ding, Min
;
Rao, Vithala R.
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 562-574
Persistent link: https://www.econbiz.de/10003770576
Saved in:
18
Incorporating subjective characteristics in product design and evaluations
Luo, Lan
;
Kannan, P. K.
;
Ratchford, Brian T.
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
Saved in:
19
A conjoint approach to multipart pricing
Iyengar, Raghuram
;
Jedidi, Kamel
;
Kohli, Rajeev
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10003713022
Saved in:
20
Attentional contrast during sequential judgments : a source of the number-of-levels effect
Wilde, Els de
;
Cooke, Alan D. J.
;
Janiszewski, Chris
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 437-449
Persistent link: https://www.econbiz.de/10003756211
Saved in:
21
Planning of online and offline B2B promotion with conjoint analysis
Jensen, Morten Bach
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
3
,
pp. 203-213
Persistent link: https://www.econbiz.de/10003760627
Saved in:
22
An incentive-aligned mechanism for conjoint analysis
Ding, Min
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 214-223
Persistent link: https://www.econbiz.de/10003486905
Saved in:
23
Preisbündelung von Hotel-Dienstleistungen : Ergebnisse einer empirischen Studie
Bauer, Hans H.
;
Huber, Frank
;
Fuchs, Stefan
-
1998
Persistent link: https://www.econbiz.de/10013416403
Saved in:
24
Value-Added-Services im Bankbereich : Erfolgsgrößen zur nutzenmaximalen Gestaltung einer Kreditkarte; Ergebnisse einer conjoint-analytischen Studie
Bauer, Hans H.
-
1998
Persistent link: https://www.econbiz.de/10013416596
Saved in:
25
Die Conjointanalyse als Instrument des Marketing-Controlling : eine empirische Analyse am Nationaltheater Mannheim
Schellhase, Ralf
;
Franken, Birgit
-
1997
Persistent link: https://www.econbiz.de/10004367226
Saved in:
26
Erfolgsgrößen bei der Gewinnung von Reisemittlerorganisationen durch Reiseveranstalter : eine conjoint-analytische Studie
Bauer, Hans H.
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10004378364
Saved in:
27
Die Conjointanalyse als Instrument des Marketing-Controlling : eine empirische Analyse am Nationaltheater Mannheim
Schellhase, Ralf
;
Franken, Birgit
-
1997
Persistent link: https://www.econbiz.de/10013416592
Saved in:
28
Analyse der Kundenwünsche zur Gestaltung eines Gebrauchsgutes mit Hilfe derConjoint Analyse : das Beispiel einer raumsparenden Waschmaschine
Bauer, Hans H.
;
Herrmann, Andreas
;
Homberg, Federico
-
1996
Persistent link: https://www.econbiz.de/10004333581
Saved in:
29
Analyse der Kundenwünsche zur Gestaltung eines Gebrauchsgutes mit Hilfe der Conjoint-Analyse : das Beispiel einer raumsparenden Waschmaschine
Bauer, Hans H.
-
1996
Persistent link: https://www.econbiz.de/10013416574
Saved in:
30
A least squares procedure for benefit segmentation with conjoint experiments
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 157-167
Persistent link: https://www.econbiz.de/10001051617
Saved in:
31
Assessing attribute significance in conjoint analysis : nonparametric tests and empir. validation
Kohli, Rajeev
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 123-133
Persistent link: https://www.econbiz.de/10001051621
Saved in:
32
Completely unacceptable levels in conjoint analysis : a cautionary note
Green, Paul E.
- In:
Journal of marketing research : JMR
25
(
1988
)
3
,
pp. 293-300
Persistent link: https://www.econbiz.de/10001054424
Saved in:
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