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Journal of retailing and consumer services
62
Journal of business research : JBR
59
Journal of retailing
46
Journal of promotion management : JPM
41
Journal of marketing research : JMR
35
Journal of marketing
24
Marketing letters : a journal of research in marketing
20
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
The international review of retail, distribution and consumer research
15
European journal of marketing : EJM
14
Journal of the Academy of Marketing Science
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
SpringerLink / Bücher
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International journal of production economics
11
The journal of product & brand management
11
International journal of hospitality management
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
Journal of advertising research
8
The service industries journal
8
Company and customer relations
7
International journal of production research
7
Journal of business economics : JBE
7
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7
NBER working paper series
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
Faculty & research / Insead : working paper series
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Gabler Edition Wissenschaft
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Information systems research : ISR
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ECONIS (ZBW)
1,908
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171
When do amount-off discounts result in more positive consumer responses? : meta-analytic evidence
Yuan, Qin
;
Li, Jiang
;
Jiang, Yushi
;
Liu, Chun
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10012796059
Saved in:
172
"Right" on the day : how the timing of date-specific promotions influences consumer responses
Deng, Huixin
;
Jin, Liyin
;
Xu, Qian
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 429-440
Persistent link: https://www.econbiz.de/10012796117
Saved in:
173
Success factors driving consumer reuse intention of mobile shopping application channel
Tseng, Timmy H.
;
Lee, Crystal T.
;
Huang, Hsiao-Ting
; …
- In:
International journal of retail and distribution management
50
(
2022
)
1
,
pp. 76-99
Persistent link: https://www.econbiz.de/10012798303
Saved in:
174
The interaction of discount promotion and display-related promotion on on-demand platforms
Dai, Hongyan
;
Ge, Ling
;
Li, Chen
;
Wen, Yan
- In:
Information systems and e-business management : ISeB
20
(
2022
)
2
,
pp. 285-302
Persistent link: https://www.econbiz.de/10013267878
Saved in:
175
Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
Saved in:
176
The effect of sales promotions intensity on volume and variability in category sales of large retailers
Zeybek, Ömer
;
Ülengin, Burç
- In:
Journal of marketing analytics : JMA
10
(
2022
)
1
,
pp. 19-29
Persistent link: https://www.econbiz.de/10013163666
Saved in:
177
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
178
A genetic algorithm for the retail shelf space allocation problem with virtual segments
Czerniachowska, Kateryna
- In:
Opsearch : journal of the Operational Research Society …
59
(
2022
)
1
,
pp. 364-412
Persistent link: https://www.econbiz.de/10013172415
Saved in:
179
Effect of dynamic promotion display on purchase intention : the moderating role of involvement
Chen, Zihe
;
Zhu, Dong Hong
- In:
Journal of business research : JBR
148
(
2022
),
pp. 252-261
Persistent link: https://www.econbiz.de/10013325477
Saved in:
180
How displaying price discounts can mitigate negative customer reactions to dynamic pricing
Keller, Alisa
;
Vogelsang, Mila
;
Totzek, Dirk
- In:
Journal of business research : JBR
148
(
2022
),
pp. 277-291
Persistent link: https://www.econbiz.de/10013325480
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