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Search: subject_exact:"Consumer promotion"
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Sales promotion
24
Verkaufsförderung
24
Consumer behaviour
14
Konsumentenverhalten
14
Preismanagement
11
Pricing strategy
11
price promotion
5
Food retailing
3
Lebensmitteleinzelhandel
3
Low-cost strategy
3
Niedrigpreisstrategie
3
Theorie
3
Theory
3
Advertising
2
Advertising effects
2
Beziehungsmarketing
2
Category Management
2
Category management
2
Emotion
2
Event marketing
2
Event-Marketing
2
Internet marketing
2
Online-Marketing
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Rabatt
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Rebate
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Relationship marketing
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Savings
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Sparen
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Werbewirkung
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Werbung
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price promotions
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pricing
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promotions
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Arbeitsleistung
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Arbeitsverhalten
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Asymmetric information
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Auction
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Tsiros, Michael
2
Alavi, Sascha
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Arora, Neeraj
1
Aspara, Jaakko
1
Aydinli, Aylin
1
Barone, Michael J.
1
Bertini, Marco
1
Bhowmick, Sandeep
1
Biswas, Abhijit
1
Bornemann, Torsten
1
Bradlow, Eric T.
1
Cai, Fengyan
1
Campbell, Colin L.
1
Castro, Iana A.
1
Chandon, Pierre
1
Deleersnyder, Barbara
1
Dost, Florian
1
Ducarroz, Caroline
1
Falk, Tomas
1
Fu, Frank Q.
1
Gedenk, Karen
1
Geng, Xianjun
1
Gijsbrechts, Els
1
Greenleaf, Eric A.
1
Grewal, Chruv
1
Gu, Flora Fang
1
Guha, Abhijit
1
Guyt, Jonne
1
Haenlein, Michael
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Hardesty, David M.
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Henderson, Ty
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Hutchinson, J. W.
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Janiszewski, Chris A.
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1
Kan, Christina
1
Katona, Zsolt
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Journal of marketing
Journal of retailing and consumer services
62
Journal of business research : JBR
59
Journal of retailing
46
Journal of promotion management : JPM
41
Journal of marketing research : JMR
35
Marketing letters : a journal of research in marketing
20
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
The international review of retail, distribution and consumer research
16
Journal of the Academy of Marketing Science
15
European journal of marketing : EJM
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
International journal of production economics
12
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
SpringerLink / Bücher
12
The journal of product & brand management
11
International journal of hospitality management
10
International journal of market research
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
Journal of advertising research
8
The service industries journal
8
Company and customer relations
7
International journal of production research
7
Journal of business economics : JBE
7
Journal of revenue and pricing management
7
Marketing : ZFP ; journal of research and management
7
NBER working paper series
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
Faculty & research / Insead : working paper series
6
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ECONIS (ZBW)
24
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1
The negative and positive consequences of placing nonpromoted products next to promoted products
Kan, Christina
;
Liu, Yan
;
Lichtenstein, Donald R.
; …
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 928-948
Persistent link: https://www.econbiz.de/10014432748
Saved in:
2
Do promotions make consumers more generous? : the impact of price promotions on consumers' donation behavior
Zhang, Kuangjie
;
Cai, Fengyan
;
Shi, Zhengyu
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 240-255
Persistent link: https://www.econbiz.de/10012522238
Saved in:
3
Evaluating the effectiveness of retailer-themed super saver events
Guyt, Jonne
;
Gijsbrechts, Els
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 92-113
Persistent link: https://www.econbiz.de/10012176572
Saved in:
4
Price promotions and popular events
Keller, Wiebke
;
Deleersnyder, Barbara
;
Gedenk, Karen
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 73-88
Persistent link: https://www.econbiz.de/10012175834
Saved in:
5
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
6
Let's make a "deal" : how deal collectives coproduce unintended value from sales promotions
Campbell, Colin L.
;
Schau, Hope Jensen
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 43-60
Persistent link: https://www.econbiz.de/10012176260
Saved in:
7
Relational price discounts : consumers' metacognitions and nonlinear effects of initial discounts on customer retention
Rio Olivares, M. J. del
;
Wittkowski, Kristina
;
Aspara, …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 115-131
Persistent link: https://www.econbiz.de/10011804107
Saved in:
8
Predicting mobile advertising response using consumer colocation networks
Zubcsek, Peter Pal
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011734907
Saved in:
9
Understanding the impact of in-process promotional messages : an application to online auctions
Ducarroz, Caroline
;
Yang, Sha
;
Greenleaf, Eric A.
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 80-100
Persistent link: https://www.econbiz.de/10011458674
Saved in:
10
Gambled price discounts : a remedy to the negative side effects of regular price discounts
Alavi, Sascha
;
Bornemann, Torsten
;
Wieseke, Jan
- In:
Journal of marketing
79
(
2015
)
2
,
pp. 62-78
Persistent link: https://www.econbiz.de/10010507907
Saved in:
11
Price promotion for emotional impact
Aydinli, Aylin
;
Bertini, Marco
;
Lambrecht, Anja
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 80-96
Persistent link: https://www.econbiz.de/10010381386
Saved in:
12
An investigation of the effectiveness of uncertainty in marketing promotions involving free gifts
Laran, Juliano
;
Tsiros, Michael
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 112-123
Persistent link: https://www.econbiz.de/10009717165
Saved in:
13
Not all repeat customers are the same : designing effective cross-selling promotion on the basis of attitudinal loyalty and habit
Liu-Thompkins, Yuping
;
Tam, Leona
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 21-36
Persistent link: https://www.econbiz.de/10009793112
Saved in:
14
The influence of disorganized shelf displays and limited product quantity on consumer purchase
Castro, Iana A.
;
Morales, Andrea C.
;
Nowlis, Stephen M.
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 118-133
Persistent link: https://www.econbiz.de/10009782060
Saved in:
15
Consumer evaluations of sale prices : role of the subtraction principle
Biswas, Abhijit
;
Bhowmick, Sandeep
;
Guha, Abhijit
; …
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 49-66
Persistent link: https://www.econbiz.de/10009782082
Saved in:
16
Is that deal worth my time? : the interactive effect of relative and referent thinking on willingness to seek a bargain
Saini, Ritesh
;
Rao, Raghunath Singh
;
Monga, Ashwani
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10003940511
Saved in:
17
Ending a price promotion : retracting it in one step or phasing it out gradually
Tsiros, Michael
;
Hardesty, David M.
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10003940528
Saved in:
18
Does exclusivity always pay off? : exclusive price promotions and consumer response
Barone, Michael J.
;
Roy, Tirthankar
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 121-132
Persistent link: https://www.econbiz.de/10003995127
Saved in:
19
Motivating salespeople to sell new products : the relative influence of attitudes, subjective norms, and self-efficacy
Fu, Frank Q.
;
Richards, Keith A.
;
Hughes, Douglas E.
; …
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 61-76
Persistent link: https://www.econbiz.de/10008702743
Saved in:
20
Promoting brands across categories with a social cause : implementing effective embedded premium programs
Henderson, Ty
;
Arora, Neeraj
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 41-60
Persistent link: https://www.econbiz.de/10008702762
Saved in:
21
Managing distributors' changing motivations over the course of a joint sales program
Gu, Flora Fang
;
Kim, Namwoon
;
Tse, David K.
;
Wang, Danny T.
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 32-47
Persistent link: https://www.econbiz.de/10009237715
Saved in:
22
Spending on the fly : mental budgets, promotions, and spending behavior
Stilley, Karen M.
;
Inman, J. Jeffrey
;
Wakefield, Kirk L.
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 34-47
Persistent link: https://www.econbiz.de/10008822110
Saved in:
23
Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric T.
; …
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10003901067
Saved in:
24
Optimal desing of consumer contest
Liu, De
;
Geng, Xianjun
;
Whinston, Andrew B.
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 140-155
Persistent link: https://www.econbiz.de/10003565700
Saved in:
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