//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"corporate branding"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Corporate brand"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
corporate branding
Brand architecture
509
Markenarchitektur
509
Brand management
384
Markenführung
384
Corporate reputation
220
Firmenimage
219
Brand image
105
Markenimage
105
Corporate culture
97
Unternehmenskultur
97
Brand
94
Markenartikel
93
Consumer behaviour
82
Konsumentenverhalten
82
Marketing management
65
Marketingmanagement
65
Corporate Social Responsibility
62
Corporate social responsibility
60
Öffentlichkeitsarbeit
55
Public relations
54
Corporate branding
43
Markenpolitik
42
Corporate brand
38
Stakeholder
29
corporate brand
29
Beziehungsmarketing
28
Relationship marketing
28
Deutschland
26
Germany
26
Reputation
25
Marketing
24
Cultural heritage
23
Kulturgüter
23
Großbritannien
20
United Kingdom
20
B-to-B-Marketing
19
Business ethics
19
Business-to-business marketing
19
Unternehmensethik
19
more ...
less ...
Online availability
All
Undetermined
9
Free
1
Type of publication
All
Article
20
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
Aufsatz im Buch
1
Book section
1
Language
All
English
20
Author
All
Abratt, Russell
1
Adjaison, Geoffrey Kwasi
1
Alleyne, Lloydon B.
1
Amoako, George Kofi
1
Amujo, Olusanmi C.
1
Anisimova, Tatiana
1
Balmer, John M. T.
1
Bartholmé, Roland H.
1
Biraghi, Silvia
1
Büttner, Marion
1
De Roeck, Kenneth
1
Farshid, Mana
1
Finch, Henry
1
Foster, Tim
1
Gambetti, Rossella Chiara
1
Gidaković, Petar
1
Grieble, Adrian
1
Hamilton, Jennifer
1
Jonsen, Karsten
1
Kashif, Muhammad
1
Kaur Ghuman, Mandeep
1
Kelan, Elisabeth
1
Kissel, Patrick
1
Kleyn, Nicola
1
Lejeune, Christophe
1
Mann, Bikram Jit Singh
1
Maon, François
1
Mavondo, Felix
1
McColl, Julie
1
McCoy, Sean T.
1
Melewar, T. C.
1
Mingione, Michela
1
Näppä, Anna
1
Osei-Bonsu, Noble
1
Otubanjo, Olutayo
1
Petrescu, Maria
1
Point, Sébastien
1
Pranjal, Piyush
1
Ritch, Elaine L.
1
Sandada, Maxwell
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
4
Journal of marketing communications
3
Acta Universitatis Danubius / Oeconomica
1
European management review : EMR
1
European management review : the journal of the European Academy of Management
1
International journal of business and emerging markets : IJBEM
1
International journal of business communication : IJBC : a publication of the Association for Business Communication
1
International journal of globalisation and small business : IJGSB
1
International journal of human resource management
1
International journal of internet marketing and advertising : IJIMA
1
Journal of business-to-business marketing
1
Journal of euromarketing
1
Journal of financial services marketing : JFSM
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
New perspectives on critical marketing and consumer society
1
more ...
less ...
Source
All
ECONIS (ZBW)
20
Showing
1
-
20
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The formation of consumers' warmth and competence impressions of corporate brands : the role of corporate associations
Gidaković, Petar
;
Žabkar, Vesna
- In:
European management review : EMR
19
(
2022
)
4
,
pp. 639-653
Persistent link: https://www.econbiz.de/10013472690
Saved in:
2
Diversity and inclusion branding : a five-country comparison of corporate websites
Jonsen, Karsten
;
Point, Sébastien
;
Kelan, Elisabeth
; …
- In:
International journal of human resource management
32
(
2021
)
3
,
pp. 616-649
Persistent link: https://www.econbiz.de/10012483915
Saved in:
3
Brand purpose and ‘woke’ branding campaigns
McColl, Julie
;
Ritch, Elaine L.
;
Hamilton, Jennifer
- In:
New perspectives on critical marketing and consumer society
,
(pp. 145-154)
.
2021
Persistent link: https://www.econbiz.de/10012498227
Saved in:
4
Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema
;
Sheinin, Daniel A.
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
Saved in:
5
Corporate branding in an emerging business market : a phenomenological perspective
Pranjal, Piyush
;
Sarkar, Soumya
- In:
International journal of business and emerging markets …
12
(
2020
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10012204605
Saved in:
6
Brand power relationships : a co-evolutionary conceptual framework
Mingione, Michela
;
Kashif, Muhammad
;
Petrescu, Maria
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012181034
Saved in:
7
Corporate brands as catalysts in times of change : lessons from a South African bank
McCoy, Sean T.
;
Venter, Peet
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10011482857
Saved in:
8
What and how to communicate about a corporate brand with the consumers : an exploratory study
Mann, Bikram Jit Singh
;
Kaur Ghuman, Mandeep
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 230-249
Persistent link: https://www.econbiz.de/10011852950
Saved in:
9
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
10
The end of silence? : qualitative findings on corporate auditory identity form the UK
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 419-436
Persistent link: https://www.econbiz.de/10011612608
Saved in:
11
Using social media to communicate employer brand identity : the impact on corporate image and employer attractiveness
Kissel, Patrick
;
Büttner, Marion
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 755-777
Persistent link: https://www.econbiz.de/10011438530
Saved in:
12
Employee and corporate branding : antecedents of change management
Amoako, George Kofi
;
Adjaison, Geoffrey Kwasi
; …
- In:
International journal of globalisation and small …
7
(
2015
)
1
,
pp. 26-38
Persistent link: https://www.econbiz.de/10011441918
Saved in:
13
The impact of corporate branding dimensions on firm performance : evidence from the Zimbabwean petroleum industry
Sandada, Maxwell
;
Finch, Henry
- In:
Acta Universitatis Danubius / Oeconomica
11
(
2015
)
6
,
pp. 5-19
Persistent link: https://www.econbiz.de/10011513873
Saved in:
14
Corporate branding : where are we? ; a systematic communication-based inquiry
Biraghi, Silvia
;
Gambetti, Rossella Chiara
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 260-283
Persistent link: https://www.econbiz.de/10011405889
Saved in:
15
Competence branding : a strategic differentiation approach for business organizations
Otubanjo, Olutayo
;
Amujo, Olusanmi C.
;
Alleyne, Lloydon B.
- In:
Journal of euromarketing
24
(
2015
)
2/3
,
pp. 149-169
Persistent link: https://www.econbiz.de/10011408866
Saved in:
16
The future of brand and brand management : some provocative propositions from a more methodological perspective
Wiedmann, Klaus-Peter
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 743-757
Persistent link: https://www.econbiz.de/10010514119
Saved in:
17
Communicating corporate brands through social media : an exploratory study
Vernuccio, Maria
- In:
International journal of business communication : IJBC …
51
(
2014
)
3
,
pp. 211-233
Persistent link: https://www.econbiz.de/10010378782
Saved in:
18
Employer branding : attracting and retaining talent in financial services
Näppä, Anna
;
Farshid, Mana
;
Foster, Tim
- In:
Journal of financial services marketing : JFSM
19
(
2014
)
2
,
pp. 132-145
Persistent link: https://www.econbiz.de/10010497772
Saved in:
19
Aligning company and dealer perspectives in corporate branding : implications for dealer satisfaction and commitment
Anisimova, Tatiana
;
Mavondo, Felix
- In:
Journal of business-to-business marketing
21
(
2014
)
1
,
pp. 35-56
Persistent link: https://www.econbiz.de/10010343524
Saved in:
20
Taking up the challenge of corporate branding : an integrative framework
De Roeck, Kenneth
;
Maon, François
;
Lejeune, Christophe
- In:
European management review : the journal of the …
10
(
2013
)
3
,
pp. 137-151
Persistent link: https://www.econbiz.de/10010227362
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->