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~person:"Kleinaltenkamp, Michael"
~person:"Cova, Bernard"
~subject:"Kundenintegration"
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Kundenintegration
Customer integration
21
Betriebliche Wertschöpfung
8
Value creation
8
Beziehungsmarketing
7
Relationship marketing
7
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenführung
4
Marketing theory
4
Marketingtheorie
4
Social Web
4
Social web
4
Theorie
4
Theory
4
Brand image
2
Community
2
Criticism
2
Customer value
2
Dienstleistungsmarketing
2
Innovation
2
Kritik
2
Kundenorientierung
2
Kundenwert
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Service-Dominant Logic
2
Service-dominant logic
2
Services marketing
2
Transaction costs
2
Transaktionskosten
2
value co-creation
2
Arbeitsgruppe
1
Asymmetric information
1
Asymmetrische Information
1
B-to-B-Marketing
1
Betriebswirtschaftslehre
1
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1
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18
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3
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11
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11
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7
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7
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1
Collection of articles of several authors
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1
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1
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Language
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English
15
German
7
Author
All
Kleinaltenkamp, Michael
Cova, Bernard
Herstatt, Cornelius
35
Piller, Frank T.
27
Hippel, Eric von
26
Hollebeek, Linda D.
26
Füller, Johann
19
Reichwald, Ralf
18
Bruhn, Manfred
17
Büttgen, Marion
17
Edvardsson, Bo
16
Franke, Nikolaus
14
Jacob, Frank
14
Brodie, Roderick J.
13
De Jong, Jeroen P. J.
13
Ihl, Christoph
13
Witell, Lars
13
Brem, Alexander
12
Conduit, Jodie
12
Fließ, Sabine
12
Leimeister, Jan Marco
12
Oliveira, Pedro
12
Ramaswamy, Venkatram
12
Schreier, Martin
12
Hajli, Nick
11
Hyysalo, Sampsa
11
Lettl, Christopher
11
Möslein, Kathrin
11
Raasch, Christina
11
Rahman, Zillur
11
Schweisfurth, Tim
11
Bilgram, Volker
10
Bretschneider, Ulrich
10
Hadwich, Karsten
10
Jaakkola, Elina
10
Kristensson, Per
10
Nambisan, Satish
10
Gustafsson, Anders
9
Hienerth, Christoph
9
Kumar, V.
9
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Marketing theory
3
Journal of service management
2
European journal of marketing : EJM
1
Finance reconsidered : new perspectives for a responsible and sustainable finance
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovating in practice : perspectives and experiences
1
Kundenintegration : Forum Dienstleistungsmanagement
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
1
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
1
Strategic market creation : a new perspective on marketing and innovation management
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
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ECONIS (ZBW)
21
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1
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21
of
21
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Date (newest first)
Date (oldest first)
1
Innovating as an interaction of practices : the case of customers' use of a new website
Pace, Stefano
;
Carù, Antonella
;
Cova, Bernard
- In:
Innovating in practice : perspectives and experiences
,
(pp. 139-157)
.
2017
Persistent link: https://www.econbiz.de/10011569966
Saved in:
2
Brand value creation versus destruction : the relationship between consumers, marketers, and financiers
Paranque, Bernard
;
Cova, Bernard
- In:
Finance reconsidered : new perspectives for a …
,
(pp. 245-261)
.
2016
Persistent link: https://www.econbiz.de/10011543064
Saved in:
3
Value slippage in brand transformation : a conceptualization
Cova, Bernard
;
Paranque, Bernard
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011563006
Saved in:
4
Kundenintegration und Leistungslehre : integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship
Fließ, Sabine
(
ed.
);
Haase, Michaela
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10010506440
Saved in:
5
Firm-brand community value co-creation as alignment of practices
Skålén, Per
;
Pace, Stefano
;
Cova, Bernard
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 596-620
Persistent link: https://www.econbiz.de/10011309580
Saved in:
6
Brand volunteering : value co-creation with unpaid consumers
Cova, Bernard
;
Pace, Stefano
;
Skålén, Per
- In:
Marketing theory
15
(
2015
)
4
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011494733
Saved in:
7
Co-creating the collective service experience
Carù, Antonella
;
Cova, Bernard
- In:
Journal of service management
26
(
2015
)
2
,
pp. 276-294
Persistent link: https://www.econbiz.de/10011401341
Saved in:
8
Critical Perspectives on Consumers' Role as 'Producers' : Broadening the Debate on Value Co-Creation in Marketing Processes
Cova, Bernard
;
Dalli, Daniele
;
Zwick, Detlev
-
2015
This special issue continues the critical engagement with the popular discourses of Prahalad’s value co-creation paradigm and Vargo and Lusch’s service-dominant logic of marketing. The intensity of the debate among marketing scholars over these two marketing and management concepts...
Persistent link: https://www.econbiz.de/10014168175
Saved in:
9
Institutional logics matter when coordinating resource integration
Edvardsson, Bo
;
Kleinaltenkamp, Michael
;
Tronvoll, Bård
; …
- In:
Marketing theory
14
(
2014
)
3
,
pp. 291-309
Persistent link: https://www.econbiz.de/10010461912
Saved in:
10
Zooming in VS zooming out on value co-creation : consequences for BtoB research
Leroy, Julie
;
Cova, Bernard
;
Salle, Robert
- In:
Industrial marketing management : the international …
42
(
2013
)
7
,
pp. 1102-1111
Persistent link: https://www.econbiz.de/10010223458
Saved in:
11
Value creation versus destruction : the relationship between consumers, marketers and financiers
Cova, Bernard
;
Paranque, Bernard
- In:
The journal of brand management : an international journal
20
(
2012/13
)
2
,
pp. 147-158
Persistent link: https://www.econbiz.de/10009688873
Saved in:
12
Modelling customer process activites in interactive value creation
Eichentopf, Thomas
;
Kleinaltenkamp, Michael
;
Stiphout, …
- In:
Journal of service management
22
(
2011
)
5
,
pp. 650-663
Persistent link: https://www.econbiz.de/10009406386
Saved in:
13
Critical perspectives on consumers' role as "producers" : broadening the debate on value co-creation in marketing processes
Cova, Bernard
;
Dalli, Daniele
;
Zwick, Detlev
- In:
Marketing theory
11
(
2011
)
3
,
pp. 231-241
Persistent link: https://www.econbiz.de/10009355199
Saved in:
14
Der Kundenintegrationsbegriff im (Dienstleistungs-)Marketing
Kleinaltenkamp, Michael
;
Bach, Thomas
;
Griese, Ilka
- In:
Kundenintegration : Forum Dienstleistungsmanagement
,
(pp. 35-62)
.
2009
Persistent link: https://www.econbiz.de/10003808615
Saved in:
15
Tribal entrepreneurship : "consumer made" and creative coummunities as market makers
Cova, Bernard
;
Pace, Stefano
- In:
Strategic market creation : a new perspective on …
,
(pp. 313-336)
.
2008
Persistent link: https://www.econbiz.de/10003732371
Saved in:
16
Wie Kundenintegration effizient gelingt
Kleinaltenkamp, Michael
;
Griese, Ilka
;
Klein, Maren
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
2
,
pp. 40-43
Persistent link: https://www.econbiz.de/10003691550
Saved in:
17
Kundenbindung durch Kundenintegration
Kleinaltenkamp, Michael
- In:
Handbuch Kundenbindungsmanagement : Strategien und …
,
(pp. 427-444)
.
2008
Persistent link: https://www.econbiz.de/10003597740
Saved in:
18
Innovationen durch Kundenintegration bei unternehmensbezogenen Dienstleistungen
Kleinaltenkamp, Michael
;
Hellwig, Andrea
- In:
Service Excellence als Impulsgeber : Strategien - …
,
(pp. 197-216)
.
2007
Persistent link: https://www.econbiz.de/10003595897
Saved in:
19
Customer Processes in Business-to-Business Service Transactions
Stiphout, Janine van
;
Frauendorf, Janine
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003389048
Saved in:
20
Integrativität als Kern einer umfassenden Leistungslehre
Kleinaltenkamp, Michael
- In:
Marktleistung und Wettbewerb : strategische und …
,
(pp. 83-114)
.
1997
Persistent link: https://www.econbiz.de/10001298623
Saved in:
21
Kundenintegration
Kleinaltenkamp, Michael
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
26
(
1997
)
7
,
pp. 350-354
Persistent link: https://www.econbiz.de/10001222157
Saved in:
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