Maroofi, Fakhraddin; Nazaripour, Mohammad; Maaznezhad, … - In: International Journal of Academic Research in … 2 (2012) 4, pp. 102-118
As there is limited research about branding in this research closes this gap by developing and testing a theory of the influence of the service brand on the customer value–loyalty process. The model includes the traditional influence of brand image plus three additional influences that reflect...