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~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
~person:"Bang, Nguyen"
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Konsumentenverhalten
Kundenzufriedenheit
Beziehungsmarketing
23
Relationship marketing
23
Consumer behaviour
18
Customer satisfaction
10
Einzelhandel
7
Retail trade
7
Brand management
5
Dienstleistungsqualität
5
Markenführung
5
Service quality
5
Brand
4
Brand image
4
Confidence
4
Gerechtigkeit
4
Justice
4
Markenartikel
4
Markenimage
4
Online retailing
4
Online-Handel
4
Vertrauen
4
E-commerce
3
Electronic Commerce
3
Switching behaviour
3
Wechselverhalten
3
Brand loyalty
2
Customer integration
2
Kundenintegration
2
Loyalty
2
Markentreue
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Market research
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Marketing management
2
Marketingmanagement
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Marktforschung
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New product development
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Place marketing
2
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2
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20
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English
20
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Bang, Nguyen
Han, Heesup
49
Mattila, Anna S.
34
Hollebeek, Linda D.
30
Homburg, Christian
29
Verhoef, Peter C.
28
Kumar, V.
27
Gil Saura, Irene
25
Prentice, Catherine
25
Loureiro, Sandra Maria Correia
24
Huber, Frank
23
Klaus, Philipp
20
Hyun, Sunghyup Sean
19
Mittal, Vikas
19
Rather, Raouf Ahmad
19
Svensson, Göran
19
Bruhn, Manfred
18
Evanschitzky, Heiner
18
Usman, Osly
18
Bauer, Hans H.
17
Wong, IpKin Anthony
17
Ahn, Jiseon
16
Aksoy, Lerzan
16
Gustafsson, Anders
16
Khan, Imran
16
Kim, Wansoo
16
Quach, Sara
16
So, Kevin Kam Fung
16
Swoboda, Bernhard
16
Wieseke, Jan
16
Balaji, M. S.
15
Bilgihan, Anil
15
Blut, Markus
15
Foscht, Thomas
15
Grewal, Dhruv
15
Herrmann, Andreas
15
Lemon, Katherine N.
15
Sesé, F. Javier
15
Tanford, Sarah
15
Wangenheim, Florian von
15
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The marketing review
3
Marketing intelligence & planning
2
The international journal of bank marketing : IJBM
2
Asia-Pacific journal of business administration
1
Business process management journal
1
Electronic markets : the international journal on networked business
1
Information technology and management
1
International journal of market research
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Journal of targeting, measurement and analysis for marketing
1
Technological forecasting & social change : an international journal
1
The journal of consumer marketing
1
The journal of services marketing
1
The service industries journal
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ECONIS (ZBW)
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1
Stimulating consumer community creation through a co-design approach
Storvang, Pia
;
Haug, Anders
;
Bang, Nguyen
- In:
International journal of market research
62
(
2020
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10012214133
Saved in:
2
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
3
Why do satisfied customers defect? : a closer look at the simultaneous effects of switching barriers and inducements on customer loyalty
Chuah, Stephanie Hui-wen
;
Rauschnabel, Philipp A.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
3
,
pp. 616-641
Persistent link: https://www.econbiz.de/10011707281
Saved in:
4
Constituents and consequences of smart customer experience in retailing
Roy, Sanjit
;
Balaji, M. S.
;
Sadeque, Saalem
;
Bang, Nguyen
; …
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 257-270
Persistent link: https://www.econbiz.de/10011899384
Saved in:
5
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
6
Constructing online switching barriers : examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers
Ezlika Ghazali
;
Bang, Nguyen
;
Mutum, Dilip S.
; …
- In:
Electronic markets : the international journal on …
26
(
2016
)
2
,
pp. 157-171
Persistent link: https://www.econbiz.de/10011666746
Saved in:
7
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
8
The impact of brand logo identification and brand logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold
;
Keni, Keni
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
Saved in:
9
Electronic CRM and perceptions of unfairness
Yu, Xiaoyu
;
Bang, Nguyen
;
Han, Sung Ho
;
Chen, Cheng-Hao …
- In:
Information technology and management
16
(
2015
)
4
,
pp. 351-362
Persistent link: https://www.econbiz.de/10011398874
Saved in:
10
Non-targeted customers in individualistic versus collectivistic cultures
Bang, Nguyen
;
Chen, Junsong
;
Chen, Cheng-hao Steve
;
Yu, …
- In:
The service industries journal
34
(
2014
)
15
,
pp. 1199-1218
Persistent link: https://www.econbiz.de/10010492129
Saved in:
11
The dark side of brand attachment : a conceptual framework of brand attachment's detrimental outcomes
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Bang, …
- In:
The marketing review
14
(
2014
)
3
,
pp. 245-264
Persistent link: https://www.econbiz.de/10011444907
Saved in:
12
It's just not fair : exploring the effects of firm customization on unfairness perceptions, trust and loyalty
Bang, Nguyen
;
Klaus, Philipp
;
Simkin, Lyndon
- In:
The journal of services marketing
28
(
2014
)
6
,
pp. 484-497
Persistent link: https://www.econbiz.de/10010434595
Saved in:
13
Online loyalty and its interaction with switching barriers
Mutum, Dilip S.
;
Ghazali, Ezlika Mohd
;
Bang, Nguyen
; …
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 942-949
Persistent link: https://www.econbiz.de/10010437724
Saved in:
14
Customer engagement planning emerging from the "individualist-collectivist"-framework : an empirical examination in China and UK
Bang, Nguyen
;
Chang, Kirk
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 41-65
Persistent link: https://www.econbiz.de/10010252037
Saved in:
15
Are you providing the "right" customer experience? : the case of Banca Popolare di Bari
Klaus, Philipp
;
Gorgoglione, Michele
;
Buonamassa, Daniela
; …
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
7
,
pp. 506-528
Persistent link: https://www.econbiz.de/10010200806
Saved in:
16
The dark side of CRM : advantaged and disadvantaged customers
Bang, Nguyen
;
Simkin, Lyndon
- In:
The journal of consumer marketing
30
(
2013
)
1
,
pp. 17-30
Persistent link: https://www.econbiz.de/10009722354
Saved in:
17
A review of customer relationship management : successes, advances, pitfalls and futures
Bang, Nguyen
;
Mutum, Dilip S.
- In:
Business process management journal
18
(
2012
)
3
,
pp. 400-419
Persistent link: https://www.econbiz.de/10009572160
Saved in:
18
Fairness quality : the role of fairness in a social and ethically oriented marketing landscape
Bang, Nguyen
;
Simkin, Lyndon
- In:
The marketing review
12
(
2012
)
4
,
pp. 333-344
Persistent link: https://www.econbiz.de/10009713539
Saved in:
19
The target and non-targeted framework : differential impact of marketing tactics on customer perceptions
Bang, Nguyen
;
Li, Mo
;
Chen, Cheng-hao Steve
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 96-108
Persistent link: https://www.econbiz.de/10009611660
Saved in:
20
The dark side of CRM
Bang, Nguyen
- In:
The marketing review
11
(
2011
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10009356736
Saved in:
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