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~isPartOf:"The journal of product & brand management"
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Beziehungsmarketing
8
Consumer behaviour
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Customer retention
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Brand image
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The journal of product & brand management
International journal of hospitality management
SpringerLink / Bücher
90
Journal of retailing and consumer services
27
Gabler Edition Wissenschaft
21
Springer eBook Collection / Business and Economics
21
Journal of business research : JBR
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Research
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Hamburger Schriften zur Marketingforschung
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Journal of marketing theory and practice
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Schriftenreihe Schwerpunkt Marketing
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Psychology & marketing
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Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
9
Asia Pacific journal of marketing and logistics
8
Gabler Research
8
The service industries journal
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Harvard business review : HBR
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How to succeed in the digital age : strategies from 17 top managers
7
Journal of consumer behaviour : an international research review
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Marketing Science
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Schriften zum innovativen Marketing
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Wirtschaftswissenschaft
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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European journal of marketing : EJM
6
Harvard-Business-Manager : das Wissen der Besten
6
International journal of contemporary hospitality management
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Journal of the Academy of Marketing Science
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Kundenmanagement & Electronic Commerce
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Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
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Schriftenreihe Studien zum Konsumentenverhalten
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Services marketing quarterly
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Berichte aus der Betriebswirtschaft
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Cogent business & management
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Exploring the rise of fandom in contemporary consumer culture
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovatives Markenmanagement
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
How self-gratification and social values shape revisit intention and customer loyalty of Airbnb customers
Tajeddini, Kayhan
;
Gamage, Thilini Chathurika
;
Ul …
- In:
International journal of hospitality management
100
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013266150
Saved in:
2
Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
Chieng, Fayrene
;
Sharma, Piyush
;
Kingshott, Russel PJ
; …
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 870-885
Persistent link: https://www.econbiz.de/10013407569
Saved in:
3
Impacts of cruise industry corporate social responsibility reputation on customers' loyalty : mediating role of trust and identification
Ahn, Jiseon
;
Shamim, Amjad
;
Park, Jungkun
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012425029
Saved in:
4
Human baristas and robot baristas : how does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?
Hwang, Jinsoo
;
Choe, Ja Young
;
Kim, Heather Markham
; …
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013327964
Saved in:
5
Should I book another hotel? : the effects of sickness and ethnicity on customer brand loyalty and positive word of mouth
Leal, Catarina Correia
;
Ferreira, Aristides Isidoro
- In:
International journal of hospitality management
91
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012389826
Saved in:
6
Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment
Hwang, Eunmin
;
Baloglu, Seyhmus
;
Tanford, Sarah
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10011981828
Saved in:
7
The impact of external social and internal personal forces on consumers' brand community engagement on Facebook
Simon, Carina
;
Brexendorf, Tim Oliver
;
Faßnacht, Martin
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 409-423
Persistent link: https://www.econbiz.de/10011620585
Saved in:
8
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
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