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language:"eng"
~subject:"Electronic Commerce"
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Electronic Commerce
Direct marketing
868
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867
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194
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141
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141
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Handbook of research on business model innovation through disruption and digitalization
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Health marketing quarterly
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International journal of electronic business
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1
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1
The evolving direct-to-consumer retail model : a review and research agenda
McKee, Samantha
;
Sands, Sean
;
Pallant, Jason Ian
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2816-2842
Persistent link: https://www.econbiz.de/10014427405
Saved in:
2
Simplifying the formation of companies in light of Digitalization Directive 2019/1151 : an analysis of benefits and risks
Carbonara, Umberto Michele
- In:
SMEs in the digital era : opportunities and challenges …
,
(pp. 224-242)
.
2023
Persistent link: https://www.econbiz.de/10014329119
Saved in:
3
Direct-to-consumer eCommerce (D2C) business model : the dilemma of getting it right
Sharma, Neha
;
Dutta, Nirankush
- In:
Handbook of research on business model innovation …
,
(pp. 275-296)
.
2023
Persistent link: https://www.econbiz.de/10014281852
Saved in:
4
Online sales : a direct marketing opportunity for rural farms?
O'Hara, Jeffrey K.
;
Low, Sarah A.
- In:
Journal of agricultural and applied economics : JAEE
52
(
2020
)
2
,
pp. 222-239
Persistent link: https://www.econbiz.de/10012268967
Saved in:
5
Thirty-four years of online pharmaceutical marketing research : a bibliometric analysis
Boateng, Sheena Lovia
;
Donkor, Paul Owusu
- In:
Digital innovations, business and society in Africa : …
,
(pp. 165-190)
.
2022
Persistent link: https://www.econbiz.de/10012821149
Saved in:
6
Direct-to-consumer prescription medication advertisements and use of different types of media
Fogel, Joshua
;
Herzog, Rivka
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
4
,
pp. 51-72
Persistent link: https://www.econbiz.de/10012427422
Saved in:
7
Dual-channel decision in a shopping complex when considering consumer channel preference
Yu, Yugang
;
Sun, Libo
;
Guo, Xiaolong
- In:
Journal of the Operational Research Society
71
(
2020
)
10
,
pp. 1638-1656
Persistent link: https://www.econbiz.de/10012314371
Saved in:
8
A local seller's app channel strategy concerning delivery
Tao, Zhiying
;
Gou, Qinglong
;
Zhang, Juzhi
- In:
International journal of production research
58
(
2020
)
1
,
pp. 220-255
Persistent link: https://www.econbiz.de/10012193955
Saved in:
9
Consumer trust in internet marketing and direct selling in China
Poon, Patrick
;
Albaum, Gerald S.
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
3
,
pp. 216-232
Persistent link: https://www.econbiz.de/10012181027
Saved in:
10
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
11
Basket composition and choice among direct channels : a latent state model of shopping costs
Kalyanam, Kirthi
;
Lenk, Peter J.
;
Rhee, Eddie
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 69-88
Persistent link: https://www.econbiz.de/10011743777
Saved in:
12
Digital channels for building collaborative consumption communities
Garrett, Alex
;
Straker, Karla
;
Wrigley, Cara
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 160-184
Persistent link: https://www.econbiz.de/10011760766
Saved in:
13
An entry strategy on overseas direct sales of Korean SME's
Kwa, Su-Young
;
Kim, Mie-Jung
- In:
Journal of international trade & commerce
12
(
2016
)
6
,
pp. 139-155
Persistent link: https://www.econbiz.de/10011796894
Saved in:
14
Price comparison, price competition, and the effects of ShopBots
Passyn, Kirsten A.
;
Diriker, Memo
;
Settle, Robert B.
- In:
Journal of business & economics research
11
(
2013
)
9
,
pp. 401-415
Persistent link: https://www.econbiz.de/10010198481
Saved in:
15
Direct marketing in oligopoly
Mizuno, Tomomichi
- In:
Journal of economics & management strategy : JEMS
21
(
2012
)
2
,
pp. 373-397
Persistent link: https://www.econbiz.de/10009548725
Saved in:
16
Online maximum directed cut
Bar-Noy, Amotz
;
Lampis, Michael
- In:
Journal of combinatorial optimization
24
(
2012
)
1
,
pp. 52-64
Persistent link: https://www.econbiz.de/10009559623
Saved in:
17
Adding bricks to clicks : predicting the patterns of cross-channel elasticities over time
Avery, Jill
;
Steenburgh, Thomas J.
;
Deighton, John
; …
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 96-111
Persistent link: https://www.econbiz.de/10009778035
Saved in:
18
The use of digital channels to create customer relationships
Heinonen, Kristina
;
Michelsson, Thomas
- In:
International journal of internet marketing and …
6
(
2010
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10003938196
Saved in:
19
Impact of introducing a direct channel on supply chain performance
Su, Xuemei
;
Wu, Lifang
;
Yue, Xiaohang
- In:
International journal of electronic business
8
(
2010
)
2
,
pp. 101-125
Persistent link: https://www.econbiz.de/10003964319
Saved in:
20
Special issue: Quantitative models to support direct marketing in electronic channels
Bose, Indranil
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003845408
Saved in:
21
Dual sales channel management with service competition
Chen, Kay-yut
;
Kaya, Murat
;
Özer, Özalp
- In:
Manufacturing & service operations management : M & SOM
10
(
2008
)
4
,
pp. 654-675
Persistent link: https://www.econbiz.de/10003773480
Saved in:
22
RSS as a new international e-marketing opportunity
Edvardsson, Ingi Runar
;
Whitehead, Nik J.
- In:
International journal of technology marketing : IJTMkt
3
(
2008
)
3
,
pp. 293-303
Persistent link: https://www.econbiz.de/10003764292
Saved in:
23
Guerrilla marketing on the Internet : the definitive guide from the father of Guerrilla marketing
Levinson, Jay Conrad
;
Meyerson, Mitch
;
Scarborough, …
-
2008
Persistent link: https://www.econbiz.de/10003685340
Saved in:
24
Target marketing
Owens, Deborah L.
;
Martin, Cathy L.
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 63-77)
.
2007
Persistent link: https://www.econbiz.de/10003443969
Saved in:
25
Attitude toward internet web sites, online information search, and channel choices for purchasing
Seock, Yoo-Kyoulng
;
Norton, Marjorie J. T.
- In:
Journal of fashion marketing and management
11
(
2007
)
4
,
pp. 571-586
Persistent link: https://www.econbiz.de/10003736092
Saved in:
26
M-commerce - generating revenue from content and mobile portals
McCarthy, Jeff
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
3
,
pp. 243-253
Persistent link: https://www.econbiz.de/10003433476
Saved in:
27
Personalization and technology-enabled marketing
Cooper, Lee G.
- In:
Managing in the information economy : current research …
,
(pp. 165-184)
.
2007
Persistent link: https://www.econbiz.de/10003485288
Saved in:
28
The effects of digital marketing on customer relationships
Merisavo, Marko
- In:
Managing business in a multi-channel world : success …
,
(pp. 89-104)
.
2005
Persistent link: https://www.econbiz.de/10003120902
Saved in:
29
Paper or electronic? Preferred and disfavored reception channels for direct marketing
Elkelä, Kari
- In:
Regulatory and economic challenges in the postal and …
,
(pp. 333-354)
.
2005
Persistent link: https://www.econbiz.de/10003295998
Saved in:
30
Direct marketing of artisanal products through the internet
Singh, Rajveer
- In:
E-commerce in the Asian context : selected case studies
,
(pp. 27-48)
.
2005
Persistent link: https://www.econbiz.de/10003141424
Saved in:
31
The handbook of international direct and e-marketing
2001
-
5. ed.
Persistent link: https://www.econbiz.de/10001519188
Saved in:
32
Electronic direct marketing
Osborne, G. Scott
-
1984
Persistent link: https://www.econbiz.de/10000333515
Saved in:
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