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~isPartOf:"Schriften zu Dialogmarketing 'revisited'"
~isPartOf:"Journal of marketing research : JMR"
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Schriften zu Dialogmarketing 'revisited'
Journal of marketing research : JMR
Journal of marketing
SpringerLink / Bücher
43
Health marketing quarterly
34
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Direct marketing : an international journal
14
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Journal of business research : JBR
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Direct store delivery : concepts, applications and instruments
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Springer eBook Collection / Business and Economics
11
ERIM report series research in management
10
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
10
Europäische Hochschulschriften / 5
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Research
9
European journal of operational research : EJOR
8
International direct marketing : principles, best practices, marketing facts
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
NBER working paper series
8
Springer eBook Collection
8
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Arbeitsbericht ... des Competence Center E-Business Basel
6
Arbeitsberichte der Hochschule für Wirtschaft FHNW
6
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
6
Die Bank
6
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Journal of targeting, measurement and analysis for marketing
6
Kundenmanagement & Electronic Commerce
6
NBER Working Paper
6
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
5
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
5
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ECONIS (ZBW)
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1
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
2
A meta-analysis of marketing communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
Saved in:
3
Managing revenue across retail channels : the interplay of service performance and direct marketing
Lund, Donald J.
;
Marinova, Detelina
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 99-118
Persistent link: https://www.econbiz.de/10010419895
Saved in:
4
Dynamic effects of social influence and direct marketing on the adoption of high-technology products
Risselada, Hans
;
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 52-68
Persistent link: https://www.econbiz.de/10010345572
Saved in:
5
Social networks, personalized advertising, and privacy controls
Tucker, Catherine
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 546-562
Persistent link: https://www.econbiz.de/10010489715
Saved in:
6
Dynamic effectiveness of advertising and word of mouth in sequential distribution of new products
Bruce, Norris I.
;
Foutz, Natasha Zhang
;
Kolsarici, Ceren
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 469-486
Persistent link: https://www.econbiz.de/10009580889
Saved in:
7
Adding bricks to clicks : predicting the patterns of cross-channel elasticities over time
Avery, Jill
;
Steenburgh, Thomas J.
;
Deighton, John
; …
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 96-111
Persistent link: https://www.econbiz.de/10009778035
Saved in:
8
Patient- or physician-oriented marketing : what drives primary demand for prescription drugs?
Fischer, Marc
;
Albers, Sönke
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 103-121
Persistent link: https://www.econbiz.de/10003947448
Saved in:
9
Personal selling elasticities : a meta-analysis
Albers, Sönke
;
Mantrala, Murali K.
;
Sridhar, Shrihari
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 840-853
Persistent link: https://www.econbiz.de/10008665407
Saved in:
10
Why do firms invest in consumer advertising with limited sales response? : a shareholder perspective
Osinga, Ernst C.
;
Leeflang, Peter
;
Srinivasan, Shuba
; …
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10008840467
Saved in:
11
Category- versus brand-level advertising messages in a highly regulated environment
Kolsarici, Ceren
;
Vakratsas, Demetrios
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1078-1089
Persistent link: https://www.econbiz.de/10008796545
Saved in:
12
Quantifying the benefits of individual-level targeting in the presence of firm strategic behavior
Dong, Xiaojing
;
Manchanda, Puneet
;
Chintagunta, Pradeep K.
- In:
Journal of marketing research : JMR
46
(
2009
)
2
,
pp. 207-221
Persistent link: https://www.econbiz.de/10003827937
Saved in:
13
Dynamic and competitive effects of direct mailings : a charitable giving application
Diepen, Merel van
;
Donkers, Bas
;
Franses, Philip Hans
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 120-133
Persistent link: https://www.econbiz.de/10003810267
Saved in:
14
The importance of modeling temporal dependence of timing and quantity in direct marketing
Jen, Lichung
;
Chou, Chien-heng
;
Allenby, Greg M.
- In:
Journal of marketing research : JMR
46
(
2009
)
4
,
pp. 482-493
Persistent link: https://www.econbiz.de/10003872292
Saved in:
15
Instant customer base analysis : managerial heuristics often "get it right"
Wübben, Markus
;
Wangenheim, Florian v.
- In:
Journal of marketing
72
(
2008
)
3
,
pp. 82-93
Persistent link: https://www.econbiz.de/10003709044
Saved in:
16
Einzelhandel : Optionen des neuen Dialogs für den Einzelhandel ; Dritter Weg, Cross Media und Kooperation
Rutschmann, Marc
-
2008
Persistent link: https://www.econbiz.de/10003635018
Saved in:
17
Medien : Einstein für erfolgreiche Medienanbieter ; Glaubenssätze, Veränderungen und Stellhebel in den Medienmärkten von morgen
Künzler, Hans-Peter
;
Häusler, Eduard
;
Bächle, Marc
-
2008
Persistent link: https://www.econbiz.de/10003635023
Saved in:
18
Nonprofit-Organisationen : echtes Engagement ist der Gewinn ; wie Nonprofit-Organisationen ihren Dialog effektiver gestalten
Peter, Thomas
-
2008
Persistent link: https://www.econbiz.de/10003635025
Saved in:
19
Konsumgüter : Evolutionsprozesse im Marketing für Hersteller von Konsumgütern
Künzler, Hans-Peter
-
2008
Persistent link: https://www.econbiz.de/10003635026
Saved in:
20
Business-to-Business-Marketing : Erfolg mit kleinen Geschäften ; Smart Account Management im Business-to-Business-Marketing
Belz, Christian
;
Schmitz, Christian
-
2008
Persistent link: https://www.econbiz.de/10003635027
Saved in:
21
Versandhandel : Kampf der Kanäle ; Herausforderungen und Chancen für den Versandhandel in den Märkten von morgen
Künzler, Hans-Peter
;
Barringer, Jochen
;
Masso, Marius
-
2008
Persistent link: https://www.econbiz.de/10003635028
Saved in:
22
Financial Services : das Yin und Yang des Dialogmarketings
Oggenfuss, Christoph W.
;
Studer, René
-
2008
Persistent link: https://www.econbiz.de/10003635029
Saved in:
23
Friendship versus business in marketing relationships
Grayson, Kent
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 121-139
Persistent link: https://www.econbiz.de/10003565695
Saved in:
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