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~isPartOf:"Schriften zu Dialogmarketing 'revisited'"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
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Schriften zu Dialogmarketing 'revisited'
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of marketing
SpringerLink / Bücher
43
Health marketing quarterly
34
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Direct marketing : an international journal
14
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Journal of business research : JBR
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Direct store delivery : concepts, applications and instruments
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Springer eBook Collection / Business and Economics
11
ERIM report series research in management
10
Journal of marketing research : JMR
10
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
10
Europäische Hochschulschriften / 5
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Research
9
European journal of operational research : EJOR
8
International direct marketing : principles, best practices, marketing facts
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
NBER working paper series
8
Springer eBook Collection
8
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Arbeitsbericht ... des Competence Center E-Business Basel
6
Arbeitsberichte der Hochschule für Wirtschaft FHNW
6
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
6
Die Bank
6
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Journal of targeting, measurement and analysis for marketing
6
Kundenmanagement & Electronic Commerce
6
NBER Working Paper
6
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
5
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
5
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ECONIS (ZBW)
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1
From direct marketing to interactive marketing : a retrospective review of the Journal of Research in Interactive Marketing
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, Nitesh
;
Rasul, …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 232-256
Persistent link: https://www.econbiz.de/10014313214
Saved in:
2
Digital channels for building collaborative consumption communities
Garrett, Alex
;
Straker, Karla
;
Wrigley, Cara
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 160-184
Persistent link: https://www.econbiz.de/10011760766
Saved in:
3
Effective customer selection for marketing campaigns based on net scores
Michel, René
;
Schnakenburg, Igor
;
Martens, Tobias von
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10011699233
Saved in:
4
Managing revenue across retail channels : the interplay of service performance and direct marketing
Lund, Donald J.
;
Marinova, Detelina
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 99-118
Persistent link: https://www.econbiz.de/10010419895
Saved in:
5
Dynamic effects of social influence and direct marketing on the adoption of high-technology products
Risselada, Hans
;
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 52-68
Persistent link: https://www.econbiz.de/10010345572
Saved in:
6
Methods of variable pre-selection for net score modeling
Michel, René
;
Schnakenburg, Igor
;
Martens, Igor von
- In:
Journal of research in interactive marketing : …
7
(
2013
)
4
,
pp. 257-268
Persistent link: https://www.econbiz.de/10010222786
Saved in:
7
Adding bricks to clicks : predicting the patterns of cross-channel elasticities over time
Avery, Jill
;
Steenburgh, Thomas J.
;
Deighton, John
; …
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 96-111
Persistent link: https://www.econbiz.de/10009778035
Saved in:
8
A services perspective for text message coupon customization
Bacile, Todd J.
;
Goldsmith, Ronald E.
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 244-257
Persistent link: https://www.econbiz.de/10009486393
Saved in:
9
The influence of MLM companies and agent attributes on the willingness to undertake multilevel marketing as a career option among youth
Nga, Joyce Koe Hwee
;
Mun, Nadiah Soo Wai
- In:
Journal of research in interactive marketing : …
5
(
2011
)
1
,
pp. 50-70
Persistent link: https://www.econbiz.de/10009129941
Saved in:
10
Interactive marketing and computer-mediated communication
Harridge-March, Sally
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003982790
Saved in:
11
Why do firms invest in consumer advertising with limited sales response? : a shareholder perspective
Osinga, Ernst C.
;
Leeflang, Peter
;
Srinivasan, Shuba
; …
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10008840467
Saved in:
12
Enhancing mobile coupon redemption in fast food campaigns
Banerjee, Sy
;
Yancey, Scott
- In:
Journal of research in interactive marketing : …
4
(
2010
)
2
,
pp. 97-110
Persistent link: https://www.econbiz.de/10003991296
Saved in:
13
Instant customer base analysis : managerial heuristics often "get it right"
Wübben, Markus
;
Wangenheim, Florian v.
- In:
Journal of marketing
72
(
2008
)
3
,
pp. 82-93
Persistent link: https://www.econbiz.de/10003709044
Saved in:
14
Einzelhandel : Optionen des neuen Dialogs für den Einzelhandel ; Dritter Weg, Cross Media und Kooperation
Rutschmann, Marc
-
2008
Persistent link: https://www.econbiz.de/10003635018
Saved in:
15
Medien : Einstein für erfolgreiche Medienanbieter ; Glaubenssätze, Veränderungen und Stellhebel in den Medienmärkten von morgen
Künzler, Hans-Peter
;
Häusler, Eduard
;
Bächle, Marc
-
2008
Persistent link: https://www.econbiz.de/10003635023
Saved in:
16
Nonprofit-Organisationen : echtes Engagement ist der Gewinn ; wie Nonprofit-Organisationen ihren Dialog effektiver gestalten
Peter, Thomas
-
2008
Persistent link: https://www.econbiz.de/10003635025
Saved in:
17
Konsumgüter : Evolutionsprozesse im Marketing für Hersteller von Konsumgütern
Künzler, Hans-Peter
-
2008
Persistent link: https://www.econbiz.de/10003635026
Saved in:
18
Business-to-Business-Marketing : Erfolg mit kleinen Geschäften ; Smart Account Management im Business-to-Business-Marketing
Belz, Christian
;
Schmitz, Christian
-
2008
Persistent link: https://www.econbiz.de/10003635027
Saved in:
19
Versandhandel : Kampf der Kanäle ; Herausforderungen und Chancen für den Versandhandel in den Märkten von morgen
Künzler, Hans-Peter
;
Barringer, Jochen
;
Masso, Marius
-
2008
Persistent link: https://www.econbiz.de/10003635028
Saved in:
20
Financial Services : das Yin und Yang des Dialogmarketings
Oggenfuss, Christoph W.
;
Studer, René
-
2008
Persistent link: https://www.econbiz.de/10003635029
Saved in:
21
Friendship versus business in marketing relationships
Grayson, Kent
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 121-139
Persistent link: https://www.econbiz.de/10003565695
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