//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Mazzarol, Tim"
~person:"Mariani, Marcello M."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Empfehlungsmarketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Viral marketing
18
Virales Marketing
18
Internet marketing
7
Online-Marketing
7
eWOM
7
Big data
5
Consumer behaviour
5
Data Mining
5
Data mining
5
Konsumentenverhalten
5
Customer satisfaction
4
Kundenzufriedenheit
4
Online reviews
4
Social Web
4
Social web
4
Dienstleistungsqualität
3
Digital platform
3
Digitale Plattform
3
E-commerce
3
Electronic Commerce
3
Innovation diffusion
3
Innovationsdiffusion
3
Online retailing
3
Online-Handel
3
Service quality
3
Big Data
2
Cultural distance
2
Customer service
2
Data envelopment analysis
2
Data-Envelopment-Analyse
2
Digital platforms
2
Digitalisierung
2
Digitization
2
Gastgewerbe
2
Hospital
2
Hospitality industry
2
Innovation
2
Krankenhaus
2
Kundenservice
2
Language
2
more ...
less ...
Online availability
All
Undetermined
10
Free
3
Type of publication
All
Article
18
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Aufsatz im Buch
3
Book section
3
Language
All
English
18
Author
All
Mazzarol, Tim
Mariani, Marcello M.
Law, Chun Hung Roberts
18
Berger, Jonah
16
Filieri, Raffaele
16
Loureiro, Sandra Maria Correia
14
Tan, Yong
12
Dwivedi, Yogesh Kumar
11
East, Robert
11
Law, Rob
11
Liu, Yong
11
Balaji, M. S.
10
Bilgihan, Anil
10
Duan, Wenjing
10
Kim, Jong Min
10
Li, Hengyun
10
Mayzlin, Dina
10
Pelsmacker, Patrick de
10
Bigné Alcañiz, J. Enrique
9
Dens, Nathalie
9
Gopinath, Shyam
9
Jayawardhena, Chanaka
9
Karjaluoto, Heikki
9
Pavlou, Paul A.
9
Peres, Renana
9
Ranaweera, Chatura
9
Romaniuk, Jenni
9
Stephen, Andrew T.
9
Usman, Osly
9
Verlegh, Peeter
9
Xie, Karen L.
9
Ye, Qiang
9
Yin, Dezhi
9
Zhang, Han
9
Akram, Umair
8
Chu, Shu-Chuan
8
Fan, Weiguo
8
Godes, David
8
Gu, Bin
8
Hu, Nan
8
Jin, Ginger Zhe
8
more ...
less ...
Published in...
All
International journal of hospitality management
3
Technological forecasting & social change : an international journal
3
European journal of marketing : EJM
2
Journal of business research : JBR
2
Psychology & marketing
2
Journal of management & governance
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Strategies and communications for innovations : an integrative management view for companies and networks
1
Strategy and communication for innovation
1
Strategy and communication for innovation : integrative perspectives on innovation in the digital economy
1
Tourism management : research, policies, practice
1
more ...
less ...
Source
All
ECONIS (ZBW)
18
Showing
1
-
18
of
18
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Asymmetrical influences of service robots' perceived performance on overall customer satisfaction : an empirical investigation leveraging online reviews
Borghi, Matteo
;
Mariani, Marcello M.
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
5
,
pp. 1086-1111
Persistent link: https://www.econbiz.de/10014582437
Saved in:
2
The impact of service robots on customer satisfaction online ratings : the moderating effects of rapport and contextual review factors
Borghi, Matteo
;
Mariani, Marcello M.
;
Vega, Rodrigo P.
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2355-2369
Persistent link: https://www.econbiz.de/10014432406
Saved in:
3
How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
Saved in:
4
Does cultural distance affect online review ratings? : measuring international customers’ satisfaction with services leveraging digital platforms and big data
Mariani, Marcello M.
;
Matarazzo, Michela
- In:
Journal of management & governance
25
(
2021
)
4
,
pp. 1057-1078
Persistent link: https://www.econbiz.de/10012656535
Saved in:
5
Do submission devices influence online review ratings differently across different types of platforms? : a big data analysis
Mariani, Marcello M.
;
Borghi, Matteo
;
Laker, Benjamin
- In:
Technological forecasting & social change : an …
189
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014266258
Saved in:
6
Innovative value-based price assessment in data-rich environments : leveraging online review analytics through Data Envelopment Analysis to empower managers and entrepreneurs
Boccali, Filippo
;
Mariani, Marcello M.
;
Visani, Franco
; …
- In:
Technological forecasting & social change : an …
182
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013449202
Saved in:
7
Innovation analytics and digital innovation experimentation : the rise of research-driven online review platforms
Mariani, Marcello M.
;
Nambisan, Satish
- In:
Technological forecasting & social change : an …
172
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013174436
Saved in:
8
The influence of launching mobile channels on online customer reviews
Kim, Jong Min
;
Lee, Eunkyung
;
Mariani, Marcello M.
- In:
Journal of business research : JBR
137
(
2021
),
pp. 366-378
Persistent link: https://www.econbiz.de/10012665722
Saved in:
9
Unravelling the effects of cultural differences in the online appraisal of hospitality and tourism services
Mariani, Marcello M.
;
Borghi, Matteo
;
Okumus, Fevzi
- In:
International journal of hospitality management
90
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012300116
Saved in:
10
Embedding eWOM into efficiency DEA modelling : an application to the hospitality sector
Mariani, Marcello M.
;
Visani, Franco
- In:
International journal of hospitality management
80
(
2019
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012058597
Saved in:
11
Online reviews : differences by submission device
Mariani, Marcello M.
;
Borghi, Matteo
;
Gretzel, Ulrike
- In:
Tourism management : research, policies, practice
70
(
2019
),
pp. 295-298
Persistent link: https://www.econbiz.de/10011949665
Saved in:
12
The role of language in the online evaluation of hospitality service encounters : an empirical study
Mariani, Marcello M.
;
Borghi, Matteo
;
Kazakov, Sergey
- In:
International journal of hospitality management
78
(
2019
),
pp. 50-58
Persistent link: https://www.econbiz.de/10012012699
Saved in:
13
Scanalyse - a case study of the role of social capital, strategic networking, and word of mouth communication in the diffusion of an innovation
Mazzarol, Tim
;
Malone, Peter
;
Reboud, Sophie
- In:
Strategy and communication for innovation : integrative …
,
(pp. 147-174)
.
2017
Persistent link: https://www.econbiz.de/10011663005
Saved in:
14
Self-determination theory and word of mouth about energy-saving behaviors : an online experiment
Sweeney, Jillian C.
;
Webb, David A.
;
Mazzarol, Tim
; …
- In:
Psychology & marketing
31
(
2014
)
9
,
pp. 698-716
Persistent link: https://www.econbiz.de/10010405138
Saved in:
15
Factors enhancing word-of-mouth influence : positive and negative service-related messages
Sweeney, Jill
;
Soutar, Geoffrey N.
;
Mazzarol, Tim
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 336-359
Persistent link: https://www.econbiz.de/10010344073
Saved in:
16
The role of social capital, strategic networking and word of mouth communication in the commercialisation of innovation
Mazzarol, Tim
- In:
Strategy and communication for innovation
,
(pp. 173-193)
.
2013
Persistent link: https://www.econbiz.de/10010246339
Saved in:
17
Word of mouth : measuring the power of individual messages
Sweeney, Jillian C.
;
Soutar, Geoffrey N.
;
Mazzarol, Tim
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 237-257
Persistent link: https://www.econbiz.de/10009514980
Saved in:
18
The role of Word of Mouth in the diffusion of innovation
Mazzarol, Tim
- In:
Strategies and communications for innovations : an …
,
(pp. 117-131)
.
2011
Persistent link: https://www.econbiz.de/10008987603
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->