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Search: subject_exact:"Eye tracking"
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Markenimage
Visual perception
259
Visuelle Wahrnehmung
259
Consumer behaviour
228
Konsumentenverhalten
225
Eye-tracking
112
Experiment
104
eye-tracking
93
eye tracking
91
Advertising effects
82
Werbewirkung
82
Perception
78
Wahrnehmung
78
Eye tracking
74
Decision
48
Entscheidung
47
Online-Marketing
47
Internet marketing
46
Advertising
42
Werbung
40
Visual attention
35
Kognition
29
Cognition
28
Brand management
27
Markenführung
27
Product design
26
Produktgestaltung
26
Attention
24
Online-Handel
23
Brand image
22
Online retailing
22
Theorie
22
Theory
22
Willingness to pay
22
Zahlungsbereitschaftsanalyse
22
Neuromarketing
21
Social Web
21
Social web
21
Emotion
20
Visualisierung
20
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5
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5
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English
22
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Qiuzhen, Wang
3
Al-Shuaili, Ahmed Hamed
1
Aslan, Ramazan
1
Badenes-Rocha, Alberto
1
Bae, Mikyeung
1
Bellman, Steven
1
Bigné Alcañiz, J. Enrique
1
Bogomolova, Svetlana
1
Borges, Adilson
1
Chen, Hanyue
1
Donato, Carmela
1
Felix, Reto
1
Ferguson, Jodie L.
1
Gaeth, Gary J.
1
Griffin, W. Glenn
1
Harris, Judi
1
Ihmels, Max
1
Jain, Gaurav
1
Jia, Jayson Shi
1
Kellaris, James J.
1
Kennedy, Rachel
1
Kilgour, Mark
1
Koslow, Scott
1
Krüger, Tobias
1
Kumar, Deepak S.
1
Landwehr, Jan Rüdiger
1
Levin, Irwin P.
1
Ma, Da
1
Ma, Quingguo
1
Mata, André
1
McQuarrie, Edward F.
1
Miceli, Gaetano
1
Mohan, Mayoor
1
Nayakankuppam, Dhananjay
1
Nenycz-Thiel, Magda
1
Palla, Polyxeni Jenny
1
Phillips, Barbara J.
1
Purani, Keyoor
1
Raimondo, Maria Antonietta
1
Rao, Sanjay
1
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Journal of business research : JBR
3
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Psychology & marketing
2
Bridging the gap between advertising academia and practice
1
Enterprise information systems
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of advertising research
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing
1
Journal of service research
1
Middle East journal of management : MEJM
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
1
Personality, design and marketing : matching design to customer personal preferences
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
22
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1
Visual aesthetic quotient : establishing the effects of computational aesthetic measures for servicescape design
Kumar, Deepak S.
;
Sahadev, Sunil
;
Purani, Keyoor
- In:
Journal of service research
27
(
2024
)
2
,
pp. 250-267
Persistent link: https://www.econbiz.de/10014580431
Saved in:
2
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
3
The influence of negative emotions on brand trust and intention to share cause-related posts : a neuroscientific study
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229560
Saved in:
4
Identification and influence of tourism rituals : analysis of eye movement recognition of tourism images
Shi, Da
;
Shan, Yawen
;
Zhao, Zhiyue
;
Zhang, Shuhan
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012794076
Saved in:
5
Uppercase premium effect : the role of brand letter case in brand premiumness
Yu, Yining
;
Zhou, Xinyue
;
Wang, Lei
;
Qiuzhen, Wang
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 335-355
Persistent link: https://www.econbiz.de/10013364290
Saved in:
6
Analysis of brand visibility on smartphone images with three-stage model using eye-tracking and EEG : a decision-making study in neuromarketing
Aslan, Ramazan
;
Özbeyaz, Abdurrahman
- In:
Middle East journal of management : MEJM
9
(
2022
)
4
,
pp. 417-434
Persistent link: https://www.econbiz.de/10013350892
Saved in:
7
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
8
Effects of background complexity on consumer visual processing : an eye-tracking study
Qiuzhen, Wang
;
Ma, Da
;
Chen, Hanyue
;
Ye, Xuhong
;
Xu, Qing
- In:
Journal of business research : JBR
111
(
2020
),
pp. 270-280
Persistent link: https://www.econbiz.de/10012237811
Saved in:
9
Use of celebrity and non-celebrity persons in B2B advertisements : effects on attention, recall, and hedonic and utilitarian attitudes
Ferguson, Jodie L.
;
Mohan, Mayoor
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 594-604
Persistent link: https://www.econbiz.de/10012291393
Saved in:
10
Revisiting attribute framing : the impact of number roundedness on framing
Jain, Gaurav
;
Gaeth, Gary J.
;
Nayakankuppam, Dhananjay
; …
- In:
Organizational behavior and human decision processes : …
161
(
2020
),
pp. 109-119
Persistent link: https://www.econbiz.de/10012428914
Saved in:
11
Attention-grabbing power of branded vs. unbranded packaging
Bae, Mikyeung
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 1059-1086
Persistent link: https://www.econbiz.de/10012179091
Saved in:
12
Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto
;
Borges, Adilson
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
Saved in:
13
The effect of human image in B2C website design : an eye-tracking study
Qiuzhen, Wang
;
Yang, Yi
;
Wang, Qi
;
Ma, Quingguo
- In:
Enterprise information systems
8
(
2014
)
5
,
pp. 582-605
Persistent link: https://www.econbiz.de/10010389716
Saved in:
14
Gaining attention online : do the levels of product involvement and website interactivity matter? : an eye-tracking approach
Palla, Polyxeni Jenny
;
Zotos, Yorgos
- In:
Bridging the gap between advertising academia and practice
,
(pp. 65-78)
.
2017
Persistent link: https://www.econbiz.de/10011539971
Saved in:
15
Personality communicated in children's digital and non-digital drawings : inferences for marketing research
Harris, Judi
- In:
Personality, design and marketing : matching design to …
,
(pp. 64-82)
.
2017
Persistent link: https://www.econbiz.de/10011614166
Saved in:
16
Blue-washing the green halo : how colors color ethical judgments
Sundar, Aparna
;
Kellaris, James J.
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 63-74)
.
2016
Persistent link: https://www.econbiz.de/10011593188
Saved in:
17
The inherent primacy of aesthetic attribute processing
Townsend, Claudia
;
Sood, Sanjay
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 207-217)
.
2016
Persistent link: https://www.econbiz.de/10011593199
Saved in:
18
Processing fluency of product design : cognitive and affective routes to aesthetic preferences
Landwehr, Jan Rüdiger
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 218-233)
.
2016
Persistent link: https://www.econbiz.de/10011593200
Saved in:
19
How visual brand identity shapes consumer response
Phillips, Barbara J.
;
McQuarrie, Edward F.
;
Griffin, W. …
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 225-236
Persistent link: https://www.econbiz.de/10010341740
Saved in:
20
The presenter's paradox revisited : an evaluation mode account
Krüger, Tobias
;
Mata, André
;
Ihmels, Max
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 1127-1136
Persistent link: https://www.econbiz.de/10010473290
Saved in:
21
The product-agnosia effect : how more visual impressions affect product distinctiveness in comparative choice
Jia, Jayson Shi
;
Shiv, Baba
;
Rao, Sanjay
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
2
,
pp. 342-360
Persistent link: https://www.econbiz.de/10010401134
Saved in:
22
Breaking through complexity : visual and conceptual dimensions in logo evaluation across exposures
Miceli, Gaetano
;
Scopelliti, Irene
;
Raimondo, Maria …
- In:
Psychology & marketing
31
(
2014
)
10
,
pp. 886-899
Persistent link: https://www.econbiz.de/10010484316
Saved in:
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