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~isPartOf:"Journal of business research : JBR"
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Neuroscience
14
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14
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10
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10
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7
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5
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3
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Hansen, Flemming
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1
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Journal of business research : JBR
Journal of economic psychology : research in economic psychology and behavioral economics
SpringerLink / Bücher
19
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
14
Journal of advertising research
13
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Springer eBook Collection
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10
Neuroökonomie : Grundlagen - Methoden - Anwendungen
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Analyzing the strategic role of neuromarketing and consumer neuroscience
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BestMasters
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Lecture Notes in Information Systems and Organisation
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Recherches économiques de Louvain
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The leadership quarterly : LQ ; an international journal of political, social and behavioral science
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European research studies
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
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Handbook of research methodologies and design in neuroentrepreneurship
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Marketing letters : a journal of research in marketing
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Springer eBook Collection / Business and Management
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The social cognitive neuroscience of organizations
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Annals of operations research
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Discussion paper / The Hebrew University of Jerusalem, Center for the Study of Rationality
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Edward Elgar E-Book Archive
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ECONIS (ZBW)
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1
Exploring the boundaries of neuromarketing through systematic investigation
Bhardwaj, Shikha
;
Rana, Gunjan A.
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468813
Saved in:
2
"Two rivers" brain map for social media marketing : reward and information value drivers of SNS consumer engagement
Zhang, Jing
;
Lee, Eun-Ju
- In:
Journal of business research : JBR
149
(
2022
),
pp. 494-505
Persistent link: https://www.econbiz.de/10013325635
Saved in:
3
Brain buzz for Facebook? : neural indicators of SNS content engagement
Zhang, Jing
;
Yun, Jin Ho
;
Lee, Eun-Ju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 444-452
Persistent link: https://www.econbiz.de/10012544855
Saved in:
4
Is it an error to communicate CSR strategies? : neural differences among consumers when processing CSR messages
Guerrero Medina, Carlos Alberto
;
Martínez-Fiestas, Myriam
- In:
Journal of business research : JBR
126
(
2021
),
pp. 99-112
Persistent link: https://www.econbiz.de/10012494235
Saved in:
5
It's about the process, not the result : an fMRI approach to explore the encoding of explicit and implicit price information
Linzmajer, Marc
;
Hubert, Anita Mirja
;
Hubert, Marco
- In:
Journal of economic psychology : research in economic …
86
(
2021
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013252977
Saved in:
6
Can neuromarketing add value to the traditional marketing research? : an exemplary experiment with functional near-infrared spectroscopy (fNIRS)
Meyerding, Stephan G. H.
;
Mehlhose, Clara M.
- In:
Journal of business research : JBR
107
(
2020
),
pp. 172-185
Persistent link: https://www.econbiz.de/10012156733
Saved in:
7
Gamification : a cognitive-emotional view
Mullins, Jeffrey K.
;
Sabherwal, Rajiv
- In:
Journal of business research : JBR
106
(
2020
),
pp. 304-314
Persistent link: https://www.econbiz.de/10012158370
Saved in:
8
Looking beyond traditional measures of advertising impact : using neuroscientific methods to evaluate social marketing messages
Gountas, John
;
Gountas, Sandra
;
Ciorciari, Joseph
; …
- In:
Journal of business research : JBR
105
(
2019
),
pp. 121-135
Persistent link: https://www.econbiz.de/10012128491
Saved in:
9
Demystifying neuromarketing
Lim, Weng Marc
- In:
Journal of business research : JBR
91
(
2018
),
pp. 205-220
Persistent link: https://www.econbiz.de/10011902933
Saved in:
10
Research in reverse : ad testing using an inductive consumer neuroscience approach
Daugherty, Terry
;
Hoffman, Ernest
;
Kennedy, Kathleen
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3168-3176
Persistent link: https://www.econbiz.de/10011507970
Saved in:
11
The contribution of neuroscience to consumer research : a conceptual framework and empirical review
Solnais, Céline
;
Andreu-Perez, Javier
; …
- In:
Journal of economic psychology : research in economic …
36
(
2013
),
pp. 68-81
Persistent link: https://www.econbiz.de/10009751686
Saved in:
12
The somatic marker framework as a neurological theory of decision-making : review, conceptual comparisons, and future neuroeconomics research
Reimann, Martin
;
Bechara, Antoine
- In:
Journal of economic psychology : research in economic …
31
(
2010
)
5
,
pp. 767-776
Persistent link: https://www.econbiz.de/10009272607
Saved in:
13
Contributions to decision neuroscience : editorial
Hansen, Flemming
;
Kenning, Peter
;
Plassmann, Hilke
- In:
Journal of economic psychology : research in economic …
31
(
2010
)
5
,
pp. 764-766
Persistent link: https://www.econbiz.de/10009272608
Saved in:
14
Special issue: Decision neuroscience : [all the papers in this special issue ... originate from the Conference on Neuroeconomics ("ConNecs") held at Copenhagen Business School on M...
Hansen, Flemming
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009272610
Saved in:
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