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Handbook of research in international marketing
European journal of marketing : EJM
International marketing review
135
Journal of international marketing
122
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
SpringerLink / Bücher
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Advances in international marketing
36
Journal of international consumer marketing
33
Europäische Hochschulschriften / 5
31
Journal of euromarketing
26
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
Management international review : mir ; journal of international business
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The SAGE handbook of international marketing
18
The journal of business & industrial marketing
17
Marketing intelligence & planning
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
The journal of product & brand management
15
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
Gabler Edition Wissenschaft
13
International journal of business and globalisation : IJBG
13
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
Springer eBook Collection
13
International marketing ; Vol. 2
12
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ECONIS (ZBW)
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1
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
2
International market selection and export performance : a transaction cost analysis
He, Xinming
;
Lin, Zhibin
;
Wei, Yingqi
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 916-941
Persistent link: https://www.econbiz.de/10011529736
Saved in:
3
Exploring the impact of employees' self-concept, brand identification and brand pride on brand citizenship behaviors
Helm, Sabrina Verena
;
Renk, Uwe
;
Mishra, Anubha
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10011453236
Saved in:
4
Internationalization pathways and the performance of SMEs
Fernández Olmos, Marta
;
Díez-Vial, Isabel
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 420-443
Persistent link: https://www.econbiz.de/10011309595
Saved in:
5
International market segmentation : economics, national culture and time
Budeva, Desislava G.
;
Mullen, Michael R.
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1209-1238
Persistent link: https://www.econbiz.de/10010414806
Saved in:
6
International market selection for small firms : a fuzzy-based decision process
Marchi, Gianluca
;
Vignola, Marina
;
Facchinetti, Gisella
; …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2198-2212
Persistent link: https://www.econbiz.de/10010462722
Saved in:
7
Internal market orintation, market capabilities and learning orientation
Fang, Shyh-Rong
;
Chang, Enchi
;
Ou, Chueh-chu
;
Chou, Chia-hui
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 170-192
Persistent link: https://www.econbiz.de/10010344216
Saved in:
8
Antecedents and consequences of brand-oriented companies
Huang, Yen-tsung
;
Tsai, Ya-ting
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 2020-2041
Persistent link: https://www.econbiz.de/10010205941
Saved in:
9
"What will 'they' think?" : marketing leakage to undesired audiences and the third-person effect
Dahlén, Micael
;
Sjödin, Henrik
;
Thorbjørnsen, Helge
; …
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1825-1840
Persistent link: https://www.econbiz.de/10010205976
Saved in:
10
Foreign women in Japanese television advertising : content analyses of a cultural convergence paradigm
Martin, Drew
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 157-176
Persistent link: https://www.econbiz.de/10009514313
Saved in:
11
Marketing strategy and customer involvement in product development
Svendsen, Mons Freng
;
Haugland, Sven A.
;
Grønhaug, Kjell
; …
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 513-530
Persistent link: https://www.econbiz.de/10009010629
Saved in:
12
Promoting products from developing countries : roles of brand name and spokesperson
Bao, Yeqing
;
Zhang, Shi
;
Simpson, James T.
- In:
Handbook of research in international marketing
,
(pp. 48-67)
.
2011
Persistent link: https://www.econbiz.de/10009384957
Saved in:
13
The promises of global brands : market shares in major countries 2000-2009
Johansson, Johny K.
- In:
Handbook of research in international marketing
,
(pp. 20-47)
.
2011
Persistent link: https://www.econbiz.de/10009385001
Saved in:
14
The limits of global branding : the emerging market challenge
Douglas, Susan P.
;
Craig, C. S.
- In:
Handbook of research in international marketing
,
(pp. 3-19)
.
2011
Persistent link: https://www.econbiz.de/10009385044
Saved in:
15
International advertising strategy : some thoughts on subjectivity and decision-making in the standardization decision
Whitelock, Jeryl
;
Fastoso, Fernando
- In:
Handbook of research in international marketing
,
(pp. 179-189)
.
2011
Persistent link: https://www.econbiz.de/10009385442
Saved in:
16
Resource-advantage theory : insights for global marketing strategy research
Griffith, David A.
;
Yeo, ChangSeob
- In:
Handbook of research in international marketing
,
(pp. 158-178)
.
2011
Persistent link: https://www.econbiz.de/10009385444
Saved in:
17
Place brands and brand-place associations : the role of "place" in international marketing
Papadopoulos, Nicolas G.
;
El Banna, Alia
;
Murphy, Steven A.
- In:
Handbook of research in international marketing
,
(pp. 88-113)
.
2011
Persistent link: https://www.econbiz.de/10009385448
Saved in:
18
Relevance and rigor in international marketing research : developments in product and brand origin line of inquiry
Samiee, Saeed
;
Leonidou, Leonides C.
- In:
Handbook of research in international marketing
,
(pp. 68-87)
.
2011
Persistent link: https://www.econbiz.de/10009385449
Saved in:
19
Bottom of the pyramid market : theory and practice
Jain, Subhash C.
- In:
Handbook of research in international marketing
,
(pp. 376-392)
.
2011
Persistent link: https://www.econbiz.de/10009387356
Saved in:
20
New product development for the base of the pyramid : a theory- and case-based framework
Nakata, Cheryl C.
;
Berger, Estelle
- In:
Handbook of research in international marketing
,
(pp. 349-375)
.
2011
Persistent link: https://www.econbiz.de/10009387357
Saved in:
21
Integrated strategies for the base of the pyramid
Sarathy, Ravi
- In:
Handbook of research in international marketing
,
(pp. 335-348)
.
2011
Persistent link: https://www.econbiz.de/10009387359
Saved in:
22
Theory of the global consumer
Westjohn, Stanford A.
;
Magnusson, Peter
- In:
Handbook of research in international marketing
,
(pp. 317-332)
.
2011
Persistent link: https://www.econbiz.de/10009387362
Saved in:
23
Is there a country-of-origin theory?
Magnusson, Peter
;
Westjohn, Stanford A.
- In:
Handbook of research in international marketing
,
(pp. 292-316)
.
2011
Persistent link: https://www.econbiz.de/10009387363
Saved in:
24
Understanding the role of culture in online groups
Yalcinkaya, Goksel
- In:
Handbook of research in international marketing
,
(pp. 278-291)
.
2011
Persistent link: https://www.econbiz.de/10009387365
Saved in:
25
The role of psychic distance in international marketing strategy implementation
Evans, Jody
- In:
Handbook of research in international marketing
,
(pp. 267-277)
.
2011
Persistent link: https://www.econbiz.de/10009387366
Saved in:
26
Managerial determinants of export performance : direct and moderating effects
Sousa, Carlos M. P.
;
Ruzo, Emilio
- In:
Handbook of research in international marketing
,
(pp. 249-266)
.
2011
Persistent link: https://www.econbiz.de/10009387367
Saved in:
27
Subsidiary marketing strategy implementation (SMSI) : the missing link of international marketing strategy research
Gencturk, Esra
;
Kandemir, Destan
- In:
Handbook of research in international marketing
,
(pp. 209-245)
.
2011
Persistent link: https://www.econbiz.de/10009387369
Saved in:
28
The standarization construct in international marketing : earlier conceptualization and suggestions for further development
Yaprak, Attila
;
Xu, Shichun
;
Cavusgil, S. Tamer
- In:
Handbook of research in international marketing
,
(pp. 190-208)
.
2011
Persistent link: https://www.econbiz.de/10009387372
Saved in:
29
International marketing decision governance, standardisation, and performance : a framework in the cross-market scenario
Chung, Henry F. L.
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1642-1666
Persistent link: https://www.econbiz.de/10008773209
Saved in:
30
International strategies of emerging market firms : standardization in brand management revisited
Erdoğmuş, İrem Eren
;
Bodur, Muzaffer
;
Yilmaz, Cengiz
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1410-1436
Persistent link: https://www.econbiz.de/10008661715
Saved in:
31
Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation
O'Cass, Aron
;
Weerawardena, Jay
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1325-1348
Persistent link: https://www.econbiz.de/10009525791
Saved in:
32
Structure of marketing decision making and international marketing standardisation strategies
Chung, Henry F. L.
- In:
European journal of marketing : EJM
43
(
2009
)
5/6
,
pp. 794-825
Persistent link: https://www.econbiz.de/10009525829
Saved in:
33
Price adaption in export markets
Sousa, Carlos M. P.
;
Bradley, Frank
- In:
European journal of marketing : EJM
43
(
2009
)
3/4
,
pp. 438-458
Persistent link: https://www.econbiz.de/10009525861
Saved in:
34
State-of-the-art review of research in international marketing management
Kotabe, Masaaki
- In:
Handbook of research in international marketing
,
(pp. 3-41)
.
2003
Persistent link: https://www.econbiz.de/10001803670
Saved in:
35
Regionalization of multinationals: implications for research in international marketing
Erramilli, M. Krishna
- In:
Handbook of research in international marketing
,
(pp. 81-96)
.
2003
Persistent link: https://www.econbiz.de/10001803759
Saved in:
36
Experimental economic approaches to international marketing research
Buchan, Nancy R.
- In:
Handbook of research in international marketing
,
(pp. 190-208)
.
2003
Persistent link: https://www.econbiz.de/10001803856
Saved in:
37
Language and culture: linguistic effects on consumer behavior in international marketing research
Zhang, Shi
;
Schmitt, Bernd H.
;
Haley, Hillary
- In:
Handbook of research in international marketing
,
(pp. 228-242)
.
2003
Persistent link: https://www.econbiz.de/10001803879
Saved in:
38
Global brands: does familiarity breed contempt?
Johansson, Johny K.
;
Ronkainen, Ilkka A.
- In:
Handbook of research in international marketing
,
(pp. 279-293)
.
2003
Persistent link: https://www.econbiz.de/10001803904
Saved in:
39
International advertising research: standardization/ adaptation and the future
Ryans, John K.
;
Griffith, David A.
- In:
Handbook of research in international marketing
,
(pp. 294-309)
.
2003
Persistent link: https://www.econbiz.de/10001803910
Saved in:
40
Roles and consequences of electronic commerce in global marketing
Samiee, Saeed
- In:
Handbook of research in international marketing
,
(pp. 336-357)
.
2003
Persistent link: https://www.econbiz.de/10001803944
Saved in:
41
Privacy protection and global marketing: balancing consumer and corporate interests
Sarathy, Ravi
- In:
Handbook of research in international marketing
,
(pp. 358-376)
.
2003
Persistent link: https://www.econbiz.de/10001803960
Saved in:
42
The development and use of a global marketing and sales scorecard
Engle, Robert L.
- In:
Handbook of research in international marketing
,
(pp. 446-457)
.
2003
Persistent link: https://www.econbiz.de/10001803987
Saved in:
43
Retail marketing : international perspectives
Brown, Stephen
(
contributor
)
- In:
European journal of marketing : EJM
26
(
1992
)
8
Persistent link: https://www.econbiz.de/10001136008
Saved in:
44
Marketing standardisation by multinationals in an emerging market
Ozsomer, Aysegul
- In:
European journal of marketing : EJM
25
(
1991
)
12
,
pp. 50-68
Persistent link: https://www.econbiz.de/10001122806
Saved in:
45
International versus domestic marketing : 4 conceptual perspectives
Perry, Anne C.
- In:
European journal of marketing : EJM
24
(
1990
)
6
,
pp. 41-54
Persistent link: https://www.econbiz.de/10001096041
Saved in:
46
How can marketing be successfully standardised for the European market?
Reichel, Jürgen
- In:
European journal of marketing : EJM
23
(
1989
)
7
,
pp. 60-67
Persistent link: https://www.econbiz.de/10001075977
Saved in:
47
Export marketing strategies in the British clothing industry
Amine, Lyn S.
- In:
European journal of marketing : EJM
20
(
1986
)
7
,
pp. 21-33
Persistent link: https://www.econbiz.de/10001071343
Saved in:
48
Export market research orientations of Turkish firms
Bodur, Muzaffer
- In:
European journal of marketing : EJM
19
(
1985
)
2
,
pp. 5-16
Persistent link: https://www.econbiz.de/10001071457
Saved in:
49
Export marketing in the Middle East : the importance of cultural differences
Elbashier, A. M.
- In:
European journal of marketing : EJM
17
(
1983
)
1
,
pp. 68-81
Persistent link: https://www.econbiz.de/10001037614
Saved in:
50
Export marketing management in medium-sized British firms
Piercy, Nigel
- In:
European journal of marketing : EJM
17
(
1983
)
1
,
pp. 48-67
Persistent link: https://www.econbiz.de/10001037616
Saved in:
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