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~subject:"Haarkosmetik"
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Haarkosmetik
Hair care product
25
Consumer behaviour
8
Konsumentenverhalten
8
Market
6
Markt
6
Brand image
5
Deutschland
5
Forecast
5
Germany
5
Markenimage
5
Prognose
5
Advertising effects
4
Brand management
4
Markenführung
4
Werbewirkung
4
2002-2011
3
Consumer goods industry
3
Konsumgüterindustrie
3
Procter & Gamble Company
3
USA
3
United States
3
Wella AG <Darmstadt>
3
2002-2012
2
Brand
2
Cosmetics industry
2
Customer satisfaction
2
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2
France
2
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2
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Innovation
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Innovation management
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International marketing
2
Internationales Marketing
2
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Hefter, Katharina
2
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2
Schmid, Stefan
2
Ahmed, Zafar U.
1
Albrecht, Carmen-Maria
1
Baidya, Mahir Kumar
1
Bauer, Hans H.
1
Benlian, Yeghig
1
Clausen, Thomas
1
Corkindale, David
1
Flores, Laurent
1
Gabay, Gillie
1
Ghose, Kamal
1
Gofman, Alex
1
Haber, Tobias E.
1
Hanssens, Dominique M.
1
Hirschman, Elizabeth Caldwell
1
Kawahara, Tatsuya
1
Lenté, Christophe
1
Maier, Andrea
1
McEvoy, David M.
1
Mets, Tõnis
1
Mocquillon, Cédric
1
Morgan, Owen Ashton
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Nagar, Komal
1
Nenycz-Thiel, Magda
1
Neumann, Marcus M.
1
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1
Rawal, Nupur
1
Romaniuk, Jenni
1
Shaw, Robin N.
1
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1
Srinivasan, Shuba
1
T'kindt, Vincent
1
Vanhuele, Marc
1
Vieceli, Julian
1
Went, Thomas
1
Whitehead, John C.
1
Willer, Ragnar Karl
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Wooldridge, Barbara R.
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Consumer goods Europe
5
The journal of consumer marketing
2
Data-driven decision making for long-term business success
1
Department of Economics working paper
1
Europäische Hochschulschriften / 5
1
International journal of business and emerging markets : IJBEM
1
International journal of production economics
1
Journal of advertising research
1
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1
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1
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1
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1
Open Innovation umsetzen : Prozesse, Methoden, Systeme, Kultur
1
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1
Strategien der Internationalisierung : Fallstudien und Fallbeispiele ; mit ca. 160 Abbildungen und 400 Fragen und Aufgaben
1
Strategien der Internationalisierung : Fallstudien und Fallbeispiele ; mit mehr als 260 Fragen und Aufgaben
1
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ECONIS (ZBW)
25
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25
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1
A study on consumer preference and satisfaction towards various brands of hair shampoo in Ahmedabad city : consumer preference and satisfaction towards hair shampoo brands
Rawal, Nupur
;
Singh, Gurmeet Sikh
- In:
Data-driven decision making for long-term business success
,
(pp. 356-368)
.
2024
Persistent link: https://www.econbiz.de/10014483558
Saved in:
2
Modeling the differential effect of brand strength on the sales effect of advertising
Kawahara, Tatsuya
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 342-360
Persistent link: https://www.econbiz.de/10013358781
Saved in:
3
Willingness toupee
McEvoy, David M.
;
Morgan, Owen Ashton
;
Whitehead, John C.
-
2019
Persistent link: https://www.econbiz.de/10011966780
Saved in:
4
Measuring the strength of color brand-name links : the comparative efficacy of measurement approaches
Romaniuk, Jenni
;
Nenycz-Thiel, Magda
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 313-319
Persistent link: https://www.econbiz.de/10010419816
Saved in:
5
Procter & Gamble und Wella : nach einem Übernahmemarathon endlich am Ziel
Schmid, Stefan
;
Hefter, Katharina
- In:
Strategien der Internationalisierung : Fallstudien und …
,
(pp. 363-385)
.
2013
Persistent link: https://www.econbiz.de/10009682301
Saved in:
6
Dispelling the myth of a global consumer : Indonesian consumer behavior researched by means of an analytical diagram for intercultural marketing ; with a case study of Sunsilk sham...
Willer, Ragnar Karl
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003389077
Saved in:
7
The relevance of irrelevance in brand communication
Albrecht, Carmen-Maria
;
Neumann, Marcus M.
;
Haber, Tobias E.
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10008857026
Saved in:
8
An efficient heuristic for medium-term planning in shampoo production
Mocquillon, Cédric
;
Lenté, Christophe
;
T'kindt, Vincent
- In:
International journal of production economics
129
(
2011
)
1
,
pp. 178-185
Persistent link: https://www.econbiz.de/10008779636
Saved in:
9
Discovering how brands grow
Corkindale, David
- In:
The marketing review
11
(
2011
)
4
,
pp. 337-345
Persistent link: https://www.econbiz.de/10009428160
Saved in:
10
Effectiveness of sales promotion effort in emerging markets : a brand level analysis
Baidya, Mahir Kumar
;
Ghose, Kamal
- In:
International journal of business and emerging markets …
2
(
2010
)
1
,
pp. 43-57
Persistent link: https://www.econbiz.de/10003901778
Saved in:
11
Accelerating structured consumer-driven package design
Gofman, Alex
;
Moskowitz, Howard R.
;
Mets, Tõnis
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 157-168
Persistent link: https://www.econbiz.de/10003987446
Saved in:
12
Creating technology-based merchandising ideas for hair coloring through weak signals, concept optimization and mind-set segmentation
Gabay, Gillie
;
Flores, Laurent
;
Moskowitz, Howard R.
; …
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 211-223
Persistent link: https://www.econbiz.de/10003987461
Saved in:
13
Purchase of global shampoo brands and the impact of country of origin on Lebanese consumers
Zbib, Imad J.
;
Wooldridge, Barbara R.
;
Ahmed, Zafar U.
; …
- In:
The journal of product & brand management
19
(
2010
)
4
,
pp. 261-275
Persistent link: https://www.econbiz.de/10008658573
Saved in:
14
Consumer attitude dynamics and marketing impact on sales
Hanssens, Dominique M.
;
Pauwels, Koen
;
Srinivasan, Shuba
; …
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 3-39
Persistent link: https://www.econbiz.de/10009007363
Saved in:
15
Brand salience for fast-moving consumer goods : an empirically based model
Vieceli, Julian
;
Shaw, Robin N.
- In:
Journal of marketing management : MM
26
(
2010
)
13/14
,
pp. 1218-1238
Persistent link: https://www.econbiz.de/10008810714
Saved in:
16
Der "Connect + Develop"-Ansatz bei Wella und P&G
Clausen, Thomas
- In:
Open Innovation umsetzen : Prozesse, Methoden, Systeme, …
,
(pp. 177-195)
.
2010
Persistent link: https://www.econbiz.de/10014565613
Saved in:
17
Evaluating the effect of consumer sales promotions on brand loyal and brand switching segments
Nagar, Komal
- In:
Vision : the journal of business perspective
13
(
2009
)
4
,
pp. 35-48
Persistent link: https://www.econbiz.de/10003964857
Saved in:
18
Metaphor in the marketplace
Hirschman, Elizabeth Caldwell
- In:
Marketing theory
7
(
2007
)
3
,
pp. 227-248
Persistent link: https://www.econbiz.de/10003571205
Saved in:
19
Procter & Gamble und Wella : nach einem Übernahmemarathon endlich am Ziel
Schmid, Stefan
;
Hefter, Katharina
- In:
Strategien der Internationalisierung : Fallstudien und …
,
(pp. 323-339)
.
2007
Persistent link: https://www.econbiz.de/10003560533
Saved in:
20
Shampoos and conditioners - France
In:
Consumer goods Europe
(
2007
)
536
Persistent link: https://www.econbiz.de/10003509130
Saved in:
21
Shampoos and conditioners - Germany
In:
Consumer goods Europe
(
2007
)
536
Persistent link: https://www.econbiz.de/10003509141
Saved in:
22
Shampoos and conditioners - Italy
In:
Consumer goods Europe
(
2007
)
536
Persistent link: https://www.econbiz.de/10003509142
Saved in:
23
Shampoos and conditioners - Spain
In:
Consumer goods Europe
(
2007
)
536
Persistent link: https://www.econbiz.de/10003509146
Saved in:
24
Shampoos and conditioners - UK
In:
Consumer goods Europe
(
2007
)
536
Persistent link: https://www.econbiz.de/10003509152
Saved in:
25
Vereinheitlichung der Werbung im Rahmen der internationalen Marktbearbeitung : eine empirische Analyse am Beispiel des Shampoo-Marktes
Went, Thomas
-
2000
Persistent link: https://www.econbiz.de/10001476675
Saved in:
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