Barreda-Tarrazona, Raquel - In: International review on public and non-profit marketing 8 (2011) 1, pp. 89-91
This is a summary of the author's PhD Thesis, supervised by Teresa Vallet-Bellmunt and Amparo Cervera-Taulet and defended on June 5th, 2009 at the Department of Business Administration and Marketing of the Jaume I University of Castellón (Spain). The thesis is awarded by European Doctorate...