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isPartOf:"American journal of agricultural economics"
~subject:"Advertising"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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Advertising
Advertising effects
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Werbewirkung
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Consumer behaviour
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Konsumentenverhalten
53
Internet marketing
50
Online-Marketing
50
Werbung
47
Social Web
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Online-Handel
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advertising
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social media
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Alston, Julian Mark
2
Chalfant, James Allen
2
Kaiser, Harry M.
2
Kinnucan, Henry W.
2
Liu, Donald J.
2
Miao, Yuliang
2
Moschis, George P.
2
Piggott, Nicholas E.
2
Richards, Timothy J.
2
Acikgoz, Fulya
1
Adachi, Kenji
1
Aghniadi
1
Alexandrovskiy, Sergey
1
Alvarez-Altamirano, Katerina
1
Amoako, George Kofi
1
An, Soontae
1
Aramendia-Muneta, Maria Elena
1
Arnita, Devi
1
Arora, Taanika
1
Bae, Young Han
1
Bakr, Yousra
1
Balconi, Michela
1
Barrichello, Alcides
1
Bayrak Meydanoğlu, Ela Sibel
1
Burnaz, Sebnem
1
Böhm, Stephan
1
Cassioli, Federico
1
Chaudhary, Monica
1
Chung, Chanjin
1
Chung, Yoo Jin
1
Cordova-Buiza, Franklin
1
Culqui-Salazar, Raul Enrique
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Dankwa, Dan Duku
1
De Cicco, Roberta
1
Dodoo, Naa Amponsah
1
Doe, Joshua Kofi
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Duffett, Rodney Graeme
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Fortin, David R.
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Gautam, Omvir
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American journal of agricultural economics
International journal of internet marketing and advertising : IJIMA
International journal of advertising : the review of marketing communications
145
International journal of advertising : the quarterly review of marketing communications
124
Journal of business research : JBR
112
Journal of marketing communications
110
Journal of advertising : official publication of the American Academy of Advertising
104
Journal of advertising research
89
Journal of promotion management : innovations in planning and applied research
54
Journal of promotion management : JPM
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Psychology & marketing
37
Journal of retailing and consumer services
36
Journal of current issues and research in advertising : JCIRA
35
European journal of marketing : EJM
34
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Journal of global marketing
24
Journal of marketing research : JMR
24
Young consumers : insight and ideas for responsible marketers
24
Journal of current issues and research in advertising
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Marketing letters : a journal of research in marketing
22
Journal of marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Journal of international consumer marketing
20
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Quantitative marketing and economics : QME
17
The journal of consumer marketing
17
Journal of advertising
16
International journal of consumer studies
15
Journal of marketing research
15
Marketing : ZFP ; journal of research and management
15
Journal of business ethics : JOBE
14
Australasian marketing journal
13
International journal of hospitality management
13
SpringerLink / Bücher
13
Journal of consumer marketing
12
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
12
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ECONIS (ZBW)
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1
The influence of typical versus atypical ads on sharing intention
Rita, Paulo
;
Guerreiro, João Pedro Silva Martins
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 231-262
Persistent link: https://www.econbiz.de/10014442593
Saved in:
2
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
3
Evaluating the impact of emotional advertisement on customers and its relationship with brand value
Shayegan, Mohammad Javad
;
Keshavarzian, Mohammad
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 350-368
Persistent link: https://www.econbiz.de/10014442627
Saved in:
4
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
5
Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique
;
Alvarez-Altamirano, Katerina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
Saved in:
6
SMS advertisement and purchasing intentions : an emerging market perspective
Amoako, George Kofi
;
Doe, Joshua Kofi
;
Tsegah, Marian
; …
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 181-201
Persistent link: https://www.econbiz.de/10014318252
Saved in:
7
Attribution modelling in digital advertising for e-commerce
Alexandrovskiy, Sergey
;
Trundova, Olga
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
Saved in:
8
Why are communal advertisements more effective than agentic ones? : the role of the self-congruity effect
Hryniewicz, Konrad
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 38-61
Persistent link: https://www.econbiz.de/10013041199
Saved in:
9
How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?
Ghouse, Suhail M.
;
Duffett, Rodney Graeme
;
Chaudhary, Monica
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 142-164
Persistent link: https://www.econbiz.de/10013041211
Saved in:
10
Factors affecting the impact of text message advertising
Livas, Christos
;
Skotis, Apostolos
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 230-256
Persistent link: https://www.econbiz.de/10013256307
Saved in:
11
Advertising in app : a neuroscientific approach
Cassioli, Federico
;
Balconi, Michela
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 257-270
Persistent link: https://www.econbiz.de/10013256308
Saved in:
12
Worried about digital footprint? : attitudes toward online behavioural advertising with the AdChoices icon
An, Soontae
;
Kang, Hannah
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 297-316
Persistent link: https://www.econbiz.de/10013256311
Saved in:
13
Motivations underlying Vietnamese consumers' post-adoption behaviours of mobile contextual advertising : focusing on advertising value and security risk
Le, Xuan Cu
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 422-441
Persistent link: https://www.econbiz.de/10013256330
Saved in:
14
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
15
Examining the role of beliefs in predicting values, attitudes and behaviours of Indian millennials towards Facebook advertising : the mediating role of Facebook advertising value
Arora, Taanika
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 162-199
Persistent link: https://www.econbiz.de/10014318188
Saved in:
16
Privacy may be more important in Beijing than in Hong Kong in location-based services
Kini, Ranjan B.
;
Zhao-Serrano, Qianyu
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 299-324
Persistent link: https://www.econbiz.de/10014318221
Saved in:
17
Measuring the impact of creative viral advertising content on hierarchy-of-effects : an application of structural equation modelling
Kaur, Balpreet
;
Sharma, Rishi R.
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 353-369
Persistent link: https://www.econbiz.de/10014318230
Saved in:
18
Social media advertising and consumer decision-making : the mediating role of consumer engagement
Dankwa, Dan Duku
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10012512684
Saved in:
19
The acceptance of mobile advertising : a social or personal matter?
Nasution, Reza Ashari
;
Arnita, Devi
;
Aghniadi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 84-103
Persistent link: https://www.econbiz.de/10012512694
Saved in:
20
The influence of "influencer marketing" on YouTube influencers
Acikgoz, Fulya
;
Burnaz, Sebnem
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 201-219
Persistent link: https://www.econbiz.de/10012512747
Saved in:
21
Impact of social media influencers on customer engagement and brand perception
Jaitly, Rahul Chander
;
Gautam, Omvir
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 220-242
Persistent link: https://www.econbiz.de/10012512752
Saved in:
22
Examining consumer responses to YouTube ads through facial expressions and self-reports : the role of gender identity and emotional appeals
Voutsa, Maria C.
;
Tsichla, Eirini
;
Hatzithomas, Leonidas
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 368-393
Persistent link: https://www.econbiz.de/10012670668
Saved in:
23
Optimal Instagram advertising design features : a study on brand image and millennials' purchase intention
Rizomyliotis, Ioannis
;
Zafeiriadis, Dimitrios
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 394-411
Persistent link: https://www.econbiz.de/10012670670
Saved in:
24
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
25
Users awareness of native advertising from Instagram media publishers : the effects of Instagram's branded content tool on attitudes and behavioural intent
Iacobucci, Serena
;
De Cicco, Roberta
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 71-90
Persistent link: https://www.econbiz.de/10012200009
Saved in:
26
Social break up : why consumers hide and unlike brands on Facebook
Kwon, Eun Sook
;
Kim, Eunice
;
Chung, Yoo Jin
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 299-317
Persistent link: https://www.econbiz.de/10012284820
Saved in:
27
Internet advertising of offensive products : the effects of cartoons on adult consumer attitudes
Pakakorn Rakrachakarn
;
Moschis, George P.
;
Thittapong …
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012252811
Saved in:
28
The role of retargeted advertisements in dealing with deflecting customers and its impact on the online buying process
Mohan, Geetha
- In:
International journal of internet marketing and …
14
(
2020
)
4
,
pp. 417-432
Persistent link: https://www.econbiz.de/10012512670
Saved in:
29
Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 73-95
Persistent link: https://www.econbiz.de/10012105502
Saved in:
30
Consumer attitudes towards mobile advertising : an updated vision
Aramendia-Muneta, Maria Elena
;
Olarte-Pascual, Cristina
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 235-252
Persistent link: https://www.econbiz.de/10012140344
Saved in:
31
Measuring the effects of visual scan codes in advertising
Fortin, David R.
;
Surovaya, Kate
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 358-373
Persistent link: https://www.econbiz.de/10012139707
Saved in:
32
QR code advertising : a cross-country comparison of Turkish and German consumers
Bayrak Meydanoğlu, Ela Sibel
;
Çilingirtürk, Ahmet Mete
; …
- In:
International journal of internet marketing and …
12
(
2018
)
1
,
pp. 40-68
Persistent link: https://www.econbiz.de/10011859031
Saved in:
33
Going native on Facebook : a content analysis of sponsored messages on undergraduate student Facebook pages
Hanson, Cynthia B.
- In:
International journal of internet marketing and …
12
(
2018
)
1
,
pp. 91-104
Persistent link: https://www.econbiz.de/10011859033
Saved in:
34
Modelling antecedents of scepticism towards green advertising : evidence from India
Srivastava, Vibhava
- In:
International journal of internet marketing and …
12
(
2018
)
2
,
pp. 105-121
Persistent link: https://www.econbiz.de/10011859034
Saved in:
35
Consumer attitude towards website advertising formats : a comparative study of banner, pop-up and in-line display advertisements
Le, Tri D.
;
Hien Vo
- In:
International journal of internet marketing and …
11
(
2017
)
3
,
pp. 202-217
Persistent link: https://www.econbiz.de/10011844669
Saved in:
36
Antecedents to SMS advertising acceptance : a grounded theory approach
Bakr, Yousra
;
Tolba, Ahmed
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 28-53
Persistent link: https://www.econbiz.de/10011581511
Saved in:
37
Investigating consumer behavioural intention to utilise digital signage
Hough, Michelle
;
Bae, Young Han
;
Jun, Jong Woo
- In:
International journal of internet marketing and …
10
(
2016
)
4
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011688469
Saved in:
38
Effectiveness of advertising formats in television
Martin-Santana, Josefa D.
;
Reinares-Lara, Eva
; …
- In:
International journal of internet marketing and …
9
(
2015
)
2
,
pp. 85-102
Persistent link: https://www.econbiz.de/10011497548
Saved in:
39
Are cartoon ads effective for adult consumers?
Rakrachakarn, Pakakorn
;
Moschis, George P.
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10010394711
Saved in:
40
Effect of video information on consumers : milk production attributes
Tonssor, Glynn T.
;
Wolf, Christopher
- In:
American journal of agricultural economics
94
(
2012
)
2
,
pp. 503-508
Persistent link: https://www.econbiz.de/10009499796
Saved in:
41
Consumer response to commodity-specific and broad-based promotion programs for fruits and vegetables
Rickard, Bradley J.
;
Liaukonyte, Jura
;
Kaiser, Harry M.
; …
- In:
American journal of agricultural economics
93
(
2011
)
5
,
pp. 1312-1327
Persistent link: https://www.econbiz.de/10009384671
Saved in:
42
Estimating threshold effects of US generic fluid milk advertising
Adachi, Kenji
;
Liu, Donald J.
- In:
American journal of agricultural economics
92
(
2010
)
3
,
pp. 727-739
Persistent link: https://www.econbiz.de/10009508341
Saved in:
43
Generic product advertising, spillovers, and market concentration
Norman, George
;
Pepall, Lynne
;
Richards, Daniel Jay
- In:
American journal of agricultural economics
90
(
2008
)
3
,
pp. 719-732
Persistent link: https://www.econbiz.de/10003727909
Saved in:
44
The incidence of the costs and benefits of generic advertising
Alston, Julian Mark
;
Chalfant, James Allen
;
Piggott, …
- In:
American journal of agricultural economics
82
(
2000
)
3
,
pp. 665-671
Persistent link: https://www.econbiz.de/10001500425
Saved in:
45
Distributional impacts of generic advertising on related commodity markets
Kinnucan, Henry W.
;
Miao, Yuliang
- In:
American journal of agricultural economics
82
(
2000
)
3
,
pp. 672-678
Persistent link: https://www.econbiz.de/10001500430
Saved in:
46
Distributional impacts of generic advertising : comments
Liu, Donald J.
- In:
American journal of agricultural economics
82
(
2000
)
3
,
pp. 679-681
Persistent link: https://www.econbiz.de/10001503019
Saved in:
47
Dynamic model of fresh fruit promotion : a household production approach
Richards, Timothy J.
- In:
American journal of agricultural economics
81
(
1999
)
1
,
pp. 195-211
Persistent link: https://www.econbiz.de/10001397022
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