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Journal of marketing
Handbook of research in international marketing
The journal of brand management : an international journal
International marketing review
132
Journal of international marketing
121
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
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Journal of strategic marketing
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Journal of the Academy of Marketing Science
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The SAGE handbook of international marketing
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The journal of business & industrial marketing
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Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
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Journal of world business : JWB
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Handbook of research on international advertising
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Marketing intelligence & planning
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Gabler Edition Wissenschaft
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International journal of business and globalisation : IJBG
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International marketing ; Vol. 1
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International marketing ; Vol. V
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of marketing management : MM
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Research handbook on export marketing
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Springer eBook Collection
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International marketing ; Vol. 2
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ECONIS (ZBW)
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Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
2
Brand heritage across cultures : U.S.A., France and South Korea
Pecot, Fabien
;
Rose, Gregory
;
Merchant, Altaf
;
Choi, Sunmee
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10013493085
Saved in:
3
The external effect of international tourism on brand equity development process of multinational firms (MNFs)
Feng, Yan
;
Cao, Wen
;
Shin, Geon-Cheol
;
Yoon, Yeujun
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 578-595
Persistent link: https://www.econbiz.de/10012792862
Saved in:
4
Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
Saved in:
5
Internal branding : conceptualization from a literature review and opportunities for future research
Barros-Arrieta, David
;
García-Cali, Ernesto
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 133-151
Persistent link: https://www.econbiz.de/10012487209
Saved in:
6
The effects of cultural distance on online brand popularity
Kim, Moon-Yong
;
Moon, Sangkil
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 302-324
Persistent link: https://www.econbiz.de/10012550282
Saved in:
7
Branding cultural products in international markets : a study of Hollywood movies in China
Gao, Weihe
;
Ji, Li
;
Liu, Yong
;
Sun, Qi
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 86-105
Persistent link: https://www.econbiz.de/10012214920
Saved in:
8
Journal of Brand Management : year end review 2020
Powell, Shaun M.
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 623-628
Persistent link: https://www.econbiz.de/10012304009
Saved in:
9
Employees as a second audience : the effect of external communication on internal brand management outcomes
Piehler, Rico
;
Schade, Michael
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 445-460
Persistent link: https://www.econbiz.de/10012060148
Saved in:
10
"Brands that do Good" : (11th global brand conference), University of Bradford School of Management
Roper, Stuart
;
Lim, Ming
;
Iglesias, Oriol
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011874894
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11
Marketing channel management by multinational corporations in foreign markets
Grewal, Rajdeep
;
Saini, Amit
;
Kumar, Alok
;
Dwyer, F. R.
; …
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 49-69
Persistent link: https://www.econbiz.de/10011880534
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12
Determinants of brand performance : the role of internal branding
Iyer, Pramod
;
Davari, Arezoo
;
Paswan, Audhesh
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 202-216
Persistent link: https://www.econbiz.de/10011884919
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13
Strengthening internal brand equity with brand ambassador programs : development and testing of a success factor model
Schmidt, Holger J.
;
Baumgarth, Carsten
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 250-265
Persistent link: https://www.econbiz.de/10011884942
Saved in:
14
Sponsorship as an internal branding tool and its effects on employees' identification with the brand
Hofer, Katharina
;
Grohs, Reinhard
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 266-275
Persistent link: https://www.econbiz.de/10011884957
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15
Isolating strategy effectiveness of brands in an emerging market : a choice modeling approach
Ghose, Sanjoy
;
Heiman, Amir
;
Lowengart, Oded
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 161-177
Persistent link: https://www.econbiz.de/10011724566
Saved in:
16
Global brand value in developed, emerging, and least developed country markets
Randrianasolo, Arilova A.
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 489-507
Persistent link: https://www.econbiz.de/10011799052
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17
The internal branding process and financial performance in service companies : an examination of the required steps
Tuominen, Sasu
;
Hirvonen, Saku
;
Reijonen, Helen
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 306-326
Persistent link: https://www.econbiz.de/10011477729
Saved in:
18
Global brands in emerging markets : the cultural antecedents of global brand preference
Dalmoro, Marlon
;
Pinto, Diego Costa
;
Borges, Adilson
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 721-736
Persistent link: https://www.econbiz.de/10011438542
Saved in:
19
Marketing strategy decisions for brand extension success
Athanasopoulou, Pinelopi
;
Giovanis, Apostolos N.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
6
,
pp. 487-514
Persistent link: https://www.econbiz.de/10011349956
Saved in:
20
The role of culture in international relationship marketing
Samaha, Stephen A.
;
Beck, Joshua T.
;
Palmatier, Robert W.
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 78-98
Persistent link: https://www.econbiz.de/10010419897
Saved in:
21
Geographical brand and country-of-origin effects in the Chinese wine import market
Agnoli, Lara
;
Capitello, Roberta
;
Begalli, Diego
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 541-558
Persistent link: https://www.econbiz.de/10010462633
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22
Role of brand globalness in consumer evaluation of new product branding strategy
Punyatoya, Plavini
;
Sadh, Ashish
;
Mishra, Sushanta Kumar
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 171-188
Persistent link: https://www.econbiz.de/10010252610
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23
The effect of macroeconomic threats on brand value and ranking : insights from 10 years of fluctuations
Suder, Gabriele G. S.
;
Suder, David A. C.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
4
,
pp. 309-324
Persistent link: https://www.econbiz.de/10009729355
Saved in:
24
Selecting the right brand name : an examination of tacit and explicit linguistic knowledge in name translations
Schmitt, Bernd
;
Zhang, Shi
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 655-665
Persistent link: https://www.econbiz.de/10009576048
Saved in:
25
Mapping the play of organizational identity in foreign market adaptation
Cayla, Julien
;
Peñaloza, Lisa
- In:
Journal of marketing
76
(
2012
)
6
,
pp. 38-54
Persistent link: https://www.econbiz.de/10009670267
Saved in:
26
The double-edged sword of foreign brand names for companies from emerging countries
Melnyk, Valentyna
;
Klein, Kristina
;
Völckner, Franziska
- In:
Journal of marketing
76
(
2012
)
6
,
pp. 21-37
Persistent link: https://www.econbiz.de/10009670268
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27
Dealing with institutional distances in international marketing channels : governance strategies that engender legitimacy and efficiency
Yang, Zhilin
;
Su, Chenting
;
Fam, Kim Shyan
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 41-55
Persistent link: https://www.econbiz.de/10009778041
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28
Brand concepts as representations of human values : do cultural congruity and compatibility between values matter?
Torelli, Carlos J.
;
Ozsomer, Aysegul
;
Carvalho, Sergio W.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 92-108
Persistent link: https://www.econbiz.de/10009782927
Saved in:
29
Virtual worlds : a gateway for SMEs toward internationalization
Hassouneh, Diana
;
Brengman, Malaika
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 72-90
Persistent link: https://www.econbiz.de/10009373373
Saved in:
30
Promoting products from developing countries : roles of brand name and spokesperson
Bao, Yeqing
;
Zhang, Shi
;
Simpson, James T.
- In:
Handbook of research in international marketing
,
(pp. 48-67)
.
2011
Persistent link: https://www.econbiz.de/10009384957
Saved in:
31
The promises of global brands : market shares in major countries 2000-2009
Johansson, Johny K.
- In:
Handbook of research in international marketing
,
(pp. 20-47)
.
2011
Persistent link: https://www.econbiz.de/10009385001
Saved in:
32
The limits of global branding : the emerging market challenge
Douglas, Susan P.
;
Craig, C. S.
- In:
Handbook of research in international marketing
,
(pp. 3-19)
.
2011
Persistent link: https://www.econbiz.de/10009385044
Saved in:
33
Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
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34
International advertising strategy : some thoughts on subjectivity and decision-making in the standardization decision
Whitelock, Jeryl
;
Fastoso, Fernando
- In:
Handbook of research in international marketing
,
(pp. 179-189)
.
2011
Persistent link: https://www.econbiz.de/10009385442
Saved in:
35
Resource-advantage theory : insights for global marketing strategy research
Griffith, David A.
;
Yeo, ChangSeob
- In:
Handbook of research in international marketing
,
(pp. 158-178)
.
2011
Persistent link: https://www.econbiz.de/10009385444
Saved in:
36
Place brands and brand-place associations : the role of "place" in international marketing
Papadopoulos, Nicolas G.
;
El Banna, Alia
;
Murphy, Steven A.
- In:
Handbook of research in international marketing
,
(pp. 88-113)
.
2011
Persistent link: https://www.econbiz.de/10009385448
Saved in:
37
Relevance and rigor in international marketing research : developments in product and brand origin line of inquiry
Samiee, Saeed
;
Leonidou, Leonides C.
- In:
Handbook of research in international marketing
,
(pp. 68-87)
.
2011
Persistent link: https://www.econbiz.de/10009385449
Saved in:
38
Bottom of the pyramid market : theory and practice
Jain, Subhash C.
- In:
Handbook of research in international marketing
,
(pp. 376-392)
.
2011
Persistent link: https://www.econbiz.de/10009387356
Saved in:
39
New product development for the base of the pyramid : a theory- and case-based framework
Nakata, Cheryl C.
;
Berger, Estelle
- In:
Handbook of research in international marketing
,
(pp. 349-375)
.
2011
Persistent link: https://www.econbiz.de/10009387357
Saved in:
40
Integrated strategies for the base of the pyramid
Sarathy, Ravi
- In:
Handbook of research in international marketing
,
(pp. 335-348)
.
2011
Persistent link: https://www.econbiz.de/10009387359
Saved in:
41
Theory of the global consumer
Westjohn, Stanford A.
;
Magnusson, Peter
- In:
Handbook of research in international marketing
,
(pp. 317-332)
.
2011
Persistent link: https://www.econbiz.de/10009387362
Saved in:
42
Is there a country-of-origin theory?
Magnusson, Peter
;
Westjohn, Stanford A.
- In:
Handbook of research in international marketing
,
(pp. 292-316)
.
2011
Persistent link: https://www.econbiz.de/10009387363
Saved in:
43
Understanding the role of culture in online groups
Yalcinkaya, Goksel
- In:
Handbook of research in international marketing
,
(pp. 278-291)
.
2011
Persistent link: https://www.econbiz.de/10009387365
Saved in:
44
The role of psychic distance in international marketing strategy implementation
Evans, Jody
- In:
Handbook of research in international marketing
,
(pp. 267-277)
.
2011
Persistent link: https://www.econbiz.de/10009387366
Saved in:
45
Managerial determinants of export performance : direct and moderating effects
Sousa, Carlos M. P.
;
Ruzo, Emilio
- In:
Handbook of research in international marketing
,
(pp. 249-266)
.
2011
Persistent link: https://www.econbiz.de/10009387367
Saved in:
46
Subsidiary marketing strategy implementation (SMSI) : the missing link of international marketing strategy research
Gencturk, Esra
;
Kandemir, Destan
- In:
Handbook of research in international marketing
,
(pp. 209-245)
.
2011
Persistent link: https://www.econbiz.de/10009387369
Saved in:
47
The standarization construct in international marketing : earlier conceptualization and suggestions for further development
Yaprak, Attila
;
Xu, Shichun
;
Cavusgil, S. Tamer
- In:
Handbook of research in international marketing
,
(pp. 190-208)
.
2011
Persistent link: https://www.econbiz.de/10009387372
Saved in:
48
A cross-cultural comparison of brand extension success factors : a meta-study
Henseler, Jörg
;
Horváth, Csilla
;
Sarstedt, Marko
; …
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10008659860
Saved in:
49
Branding capability of technology born globals
Altshuler, Liliya
;
Tarnovskaya, Veronika V.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
3
,
pp. 212-227
Persistent link: https://www.econbiz.de/10008810215
Saved in:
50
Does accommodating a self-serving partner in an international marketing alliance pay off?
Bello, Daniel C.
;
Katsikeas, Constantine S.
;
Robson, …
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 77-93
Persistent link: https://www.econbiz.de/10008702739
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